Can big food still innovate?
Growth rate is very different than absolute scale
That’s the big myth, that there’s someone at Kroger you [as a start-up] can call and they will call you back… but they pick up if Unilever calls! No matter how fast you are growing and how interesting you are, growth rate is very different than absolute scale, which is how they [retailers] rank vendors, and that's what moves the needle. Scott Norton, Sir Kensington’s