‘I’m astounded people consider ghee to be healthy’
Olive oil has no baggage
Olive is the oil consumers feel most comfortable with as it seems to have no real negative baggage, but they are conflicted and confused. They want to avoid oils they see as highly processed, and deodorized. I’ve seen a lot of stressful looks on consumers faces when they are in the oils and fats aisle. Melissa Abbott, Hartman Group (Picture: Cargill 2017 FATitudes survey)