Labeling, Marketing & Advertising

IFT Preview: Consumers will pay more for cleaner and natural ingredient labels

IFT FIRST

Consumers will pay more for cleaner and natural ingredient labels

By Deniz Ataman

“Generally, consumers are not really interested in the science. Just looking at the ingredients label, a shorter ingredient label deck resonates very much with consumers, and they attach it to a healthier product,” Lauretta-Lyn Katsriku, global platform...

Source: E. Crawford

Summer Fancy Food Show

Soup-To-Nuts Podcast: Six trends to watch from the Summer Fancy Food Show

By Elizabeth Crawford

At the Summer Fancy Food Show in New York City late last month emerging and established brands were going back to basics with simplified ingredients, streamlined packaging, clear cut benefits and natural – if not always familiar – flavor profiles.

Getty Images / style-photography

FTC seeks to crack down on fake reviews in the digital age

By Danielle Masterson

The Commission noted the proliferation of generative AI will likely make it easier for bad actors to write fake reviews. However, the FTC's plan to impose hefty fines may be enough to deter deceptive practices.

Source: E. Crawford

Summer Fancy Food Show

Functional beverages must balance consumer, environmental benefits with price

By Elizabeth Crawford

The functional beverage category is growing at a rapid clip as consumers look for fast, easy ways to support their on-the-go lifestyles and their health, but not all ingredients, products and platforms are created equally and the segment faces significant...

Albertsons exec talks humanizing the omnichannel experience at Digital Food & Beverage 2023

Digital Food & Beverage 2023

What motivates omnichannel shoppers? Albertsons exec digs into the data

By Ryan Daily

As CPG brands and retailers respond to shifting consumers behaviors -- from trading down to private label to more brick-and-mortar shopping -- they need to put aside preconceived notions of what consumers want and use data and their internal resources...

NutraCast: Power Leaves finds opportunity in decocainized coca

NutraCast: Power Leaves finds opportunity in decocainized coca

By Danielle Masterson

Power Leaves says it's breaking the monopoly on the supply of coca leaf extract and bringing on a ‘new age of coca’. Through an exclusive agreement with indigenous communities, the ingredient manufacturer and supplier has developed a legal Colombian...

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