Labeling, Marketing & Advertising

McCormick freshens up red-cap business with new look, bottle

McCormick freshens up red-cap business with new look, bottle

By Ryan Daily

After nearly 40 years with the same look, McCormick’s red-cap business of spices and herbs is getting a shake-up with a new bottle and packaging, as the company tries to tap into consumer demand for freshness and more sustainable products, Nikki French...

Do Super Bowl ads spur consumer demand? Veylinx says yes

Do Super Bowl ads spur consumer demand? Veylinx says yes

By Ryan Daily

Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.

Source: The Hershey Co

‘Chocolate and salty snacks rank a two of the top three resilient treats that consumers are not willing to forgo’

Hershey doubles down on advertising to offset impact from price hikes, reinforce consumer connection

By Elizabeth Crawford

Sweets and snacks giant Hershey will double down on advertising and production capacity for its fastest growing brands, including Reese’s and Skinny Pop, in the coming year to help offset price elasticity and meet consumer demand, which executives say...

Euromonitor cracks the lid on canned seafood TikTok craze

Euromonitor cracks the lid on canned seafood TikTok craze

By Ryan Daily

What’s old is new … or so the saying goes. And for canned seafood products, they might be the newest/oldest thing on the block, with sales increasing 9.7% to $2.7 billion in 2022, as Euromonitor International senior research analyst Miri Eliyahu recently...

Source: Getty/Janine Lamontagne

Soup-To-Nuts Podcast: Emerging demand for positive nutrition must balance functional benefits, taste, sustainability and convenience

By Soup-To-Nuts Podcast: Emerging demand for positive nutrition must balance functional benefits, taste, sustainability and convenience

Born out of the pandemic when product availability was unpredictable or limited and when a premium was placed on immunity-boosting, consumers in 2023 increasingly are seeking positive nutrition – both for themselves but also for the planet and workers...

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