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Trends > Natural claims

Natural claims

Natural claims

Consumers, the marketers all tell us, want foods that are ‘wholesome’, ‘authentic’, and above all ‘natural’, although few of them can articulate what this means. And they are not alone. Regulators on both sides of the Atlantic have not had a good stab at defining ‘natural’ either. And into this vacuum, have stepped lawyers - a lot of them. Class action lawsuits alleging consumers are being misled by 'all-natural' claims now being filed in California on almost a weekly basis. Keep up to date with all the latest developments in this new section of FoodNavigator-USA.

Dairy Innovation Forum highlights: Hip cottage cheese, gut-friendly milk, tarte asian yogurt and why fat is back

From the challenges of sourcing organic milk, to the threat 'alternatives' milks pose to the dairy sector and the 'scary' promotional dynamics of the yogurt category, the FoodNavigator-USA Dairy Innovation...

Meet the people behind a2 milk, Yasso, Smári Organics, Tarte Foods, and good culture

The FoodNavigator-USA Dairy Innovation Forum is now available on demand!

Missed our Dairy Innovation Forum? No problem, it's now available on demand to registered delegates for the next three months.

Hampton Creek CEO says letter to presidential candidates seeks 'authentic leadership on food'

For Hampton Creek CEO Josh Tetrick, food lies at the heart of the debate about what path the country should take in the upcoming presidential election. That’s why he recently...

UNPA report shows organic and natural products sales surging in Arizona despite state's sizable couch potato segment

Arizona is emerging as a hotbed for sales of organic and natural foods and beverages, dietary supplements and other natural products, according to a new analysis by the United Natural...

FDA revises warning letter over HFCS and 100% natural claims to ‘avoid any confusion’

The FDA has removed a paragraph from a recent warning letter to a seafood company challenging ‘100% natural’ claims on a product containing high fructose corn syrup (HFCS), following an...

Summer Fancy Food Show

Simply Gum offers all-natural, high-end alternative to conventional products

New York-based start-up Simply Gum offers consumers an elegant, all natural alternative to conventional chewing gums, many of which the company founder says include plastic and other synthetic ingredients.

DIC Corp unveils state of the art spirulina extraction plant to meet growing demand for natural blue food color

Tokyo-based DIC Corporation - which claims to be the world’s largest producer of spirulina – has finished building a $10m state-of-the-art extraction plant for the blue-green algae in southern California to...

Kraft in legal hot water over 'natural cheese' and 'all-natural' Capri Sun

Kraft Foods Group has come under renewed fire over ‘natural’ claims this month, with a judge certifying a false advertising lawsuit over its ‘natural cheese’ and a plaintiff filing a...

Most consumers spend majority of grocery budget on packaged foods, CivicScience finds

Consumers may talk big game about buying more fresh foods, but most still spend the majority of their grocery budget on packaged, prepared foods, new research from CivicScience reveals. 

General Mills to remove artificial ingredients from cereals by 2017

General Mills will remove all artificial flavors and colors from its breakfast cereals across the US over the next two to three years.

What are the hottest dairy trends – and companies - to watch in 2015?

What are the hottest new trends in dairy? Grass-fed everything? A whole milk renaissance? High-protein kefir? Quark? And what’s next after Greek yogurt?  

Kashi agrees to pay up to $3.99m to settle 'all-natural' lawsuit; Campbell Soup under fire over Prego labels

New developments in three high-profile false advertising lawsuits underline the risks associated with making ‘all-natural’ claims on foods made with genetically engineered ingredients, with Kashi and Karlin Foods agreeing to...

Monk Fruit Corp doubles capacity as more US firms add monk fruit to sugar reduction toolkit

BioVittoria and Guilin GFS Bio-Tech Co have doubled their monk fruit supply and significantly boosted production capacity following a multi-million-dollar investment leading to the formation of a new company -...

News in brief

Boulder Brands CEO Steve Hughes quits as firm warns Q2 sales will decline

Shares in Boulder Brands – the firm behind EVOL Foods, Udi’s Gluten Free and Smart Balance – plummeted this morning after CEO Steve Hughes resigned and the firm warned that...

Diamond Food’s expands healthy, natural snack offerings under Kettle and nut brands

Efforts by Emerald Premium Snack- and Kettle brand chip-maker Diamond Food’s Inc. to meet consumer demand for healthy, natural and convenient snacks are paying off with sales climbing 2.5% to...

Winston Lee: 'We're caramelizing milk and sugar together and then culturing it'

Tarte Asian Yogurt CEO: 'Greek has 47% of the market; we’re going after the other 53%'

When Winston Lee started pitching Tarte Asian Yogurt to retailers three years ago, the market had already hit peak Greek, he says: “Buyers were already looking at what's next after...

Smucker’s will launch more “clean” & “healthy” products in fiscal 2016, executives say

Peanut butter and jelly maker J.M. Smucker Company plans to introduce more than 100 new products in the coming year – most of which will be “clean” and “healthy,” according...

Americans believe ‘preservatives / chemicals’ are significantly more harmful than added sugar, saturated fat and sodium, says new poll

A poll* of more than 4,200 US consumers conducted in April 2015 by CivicScience shows Americans believe that ‘preservatives / chemicals’ are significantly more harmful to their heath than added...

Jelly Belly will launch organic confections, jelly beans and fruit snacks, CEO says

Jelly Belly Candy Company is launching a line of USDA certified-organic candies, including fruit flavored snacks, gourmet jelly beans and other confections, the firm’s CEO and president told FoodNavigator-USA exclusively....

Walmart challenges suppliers over animal welfare and antibiotic use

Walmart is asking meat and poultry suppliers to stop using antibiotics and antimicrobials for non-therapeutic purposes (eg. to promote growth and boost feed efficiency rather than exclusively for treating sick...

Meet execs from Sparkling ICE, Chobani, Tio Gazpacho, NASA

Innovate or die: Introducing Food Vision USA... from 3D printing to personalized nutrition

Imagine a place where you can meet the entrepreneurs behind new food & beverage categories and retail channels; pioneers in the field of nutrigenomics, edible insects, and 3D printing; food...

Dispatches from Vitafoods, Geneva

Tree-mendous: NPD boom in plant waters, with 'natural' and 'no preservatives' leading health claims

Plant waters such as aloe, birch, artichoke, maple, cactus, and almond water are starting to challenge coconut water’s pedestal, with NPD in this emerging category booming, according to Innova Market...

News in brief

Cargill and Evolva prepare for commercial launch of fermentation-derived stevia in 2016

Swiss fermentation specialist Evolva and sweeteners expert Cargill have agreed to start engineering work so they can produce next-generation stevia sweeteners via fermentation at a Cargill biofuel and corn milling...

Trans fat ban / Nutrition Facts Panel overhaul / FSMA implementation

Big baking: Policy change has never been this busy, says ABA

Bakers must be prioritize and collaborate in the face of policy upheaval on nutrition, ingredients and food safety this year, warns the American Bakers Association (ABA).

'Millennials are increasingly health conscious...'

Second wave of conventional retailers now demanding natural, organic, non-GMO, says Hain Celestial

Retailers want growth, and CPG giants such as Heinz and Kraft are no longer delivering it, said Hain Celestial bosses this week.

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