Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

Trends > Natural claims

Natural claims

Consumers, the marketers all tell us, want foods that are ‘wholesome’, ‘authentic’, and above all ‘natural’, although few of them can articulate what this means. And they are not alone. Regulators on both sides of the Atlantic have not had a good stab at defining ‘natural’ either. And into this vacuum, have stepped lawyers - a lot of them. Class action lawsuits alleging consumers are being misled by 'all-natural' claims now being filed in California on almost a weekly basis. Keep up to date with all the latest developments in this new section of FoodNavigator-USA.

Natural & Clean Label Trends 2013: How clean is your label? And can GMOs ever belong in 'natural' products?

Recent data from Symphony Consulting (click here ), shows that while US retail sales of products making ‘natural’ claims still grew in 2012, the pace of that growth slowed noticeably compared...

Referring ‘natural’ claims issue to FDA would be 'futile’ says judge in suit vs General Mills

In an order that will be read carefully by those following ‘natural’ labeling lawsuits, a California judge has rejected an argument routinely made by defendants - that the FDA has...

Vermont House of Representatives gives green light to GMO labeling bill

The Vermont House of Representatives has passed H.112 , a bill requiring the labeling of all genetically engineered (GE) food sold in Vermont. However, there are plenty of hurdles ahead.

R&D in action: Highlights from the 2013 Food Technology & Innovation Forum

How can you get more bang for your R&D buck? How does Unilever gain deeper consumer insights online? Why don’t manufacturers share more information with key suppliers? ...

Big Interview: Gene Dunkin, CEO Thompson Brands

Thompson Brands CEO: Novelty chocolate doesn’t have to be cheap and nasty

Founded in the same year that Edison created the first functioning light bulb, Thompson Brands is one of America’s oldest chocolate companies. But it hasn’t stayed in business this long...

Symphony Consulting: Growth rates of key label claims - organic, natural, gluten-free - are leveling off

Growth rates of several individual label claims under the health & wellness umbrella have started to level off, according to new research from Symphony Consulting.

NYC start-up aims to carve a niche in the healthy snacks market with frozen bite-size fruity cubes

New York-based start-up LifeIce is aiming to create a completely new category in the healthy snacking market with new bite-sized all-natural frozen fruit snacks that are sold as a shelf-stable...

Analyst: Unilever should consider ditching spreads if things don’t improve

Unilever should put its spreads business ‘on notice’ if things don’t improve, says one analyst after Unilever posted another set of quarterly results where strong growth in personal and home...

Are all-natural claims losing their luster?

The phrase 'all-natural' is still emblazoned on scores of new food and beverage launches, but not quite as many as it used to be, according to Mintel research.

PepsiCo: We’ll reinvent the North American cola category

PepsiCo says it is investing heavily in R&D to ‘reinvent’ the flagging cola category in North America.

CSPI attorney on ‘natural’ lawsuits: ‘All that matters is what consumers think natural means. And consumers are entitled to be incorrect’

We have heard from attorneys representing food and beverage manufacturers about what Judge Richard Seeborg’s decision to throw out a lawsuit vs AriZona Iced Tea could mean for other ‘all-natural’...

Class action targets Clover-Stornetta Farms’ yogurt for ‘evaporated cane juice’ labeling

Clover-Stornetta Farms has joined the ranks of firms targeted with class action lawsuits that allege added sugar is being concealed by listing it on pack as ‘evaporated cane juice’.

Why all food manufacturers - not just those in organics - should read new NOP draft guidance outlining what ‘natural’ means

In the absence of a clear legal definition of ‘natural’, food marketers seeking to avoid legal challenges over it refer to a variety of sources for guidance.

Is Dr Pepper trying to ‘hide behind the law of federal preemption’? Lawyers in 7UP antioxidant case hit back

Lawyers for David Green - a California man who has accused Dr Pepper Snapple Group of making false and misleading claims about 7UP's (now defunct) ‘antioxidant’ drinks - argue it...

Does the AriZona Iced Tea ruling set an important precedent in all-natural lawsuits?

Just how much comfort can manufacturers facing legal challenges over their use of 'all-natural' claims take from Judge Richard Seeborg’s March 28 decision to throw out a case about AriZona...

The 'all-natural' fightback? Judge throws out AriZona Iced Teas lawsuit and blasts 'dilatory' plaintiffs' counsel

A decision by a judge to throw out a class action lawsuit alleging that AriZona Iced Teas are not ‘natural’ because they contain high fructose corn syrup (HFCS) and citric...

Kraft meets the foodbabe, but says FD&C Yellow #5 and #6 will stay in Mac & Cheese (for now…)

Kraft officials spent an hour yesterday with blogger Vani Hari (aka the Food Babe ) discussing a petition urging the company to stop using artificial colors Yellow #5 and #6 in...

News in brief

Global food co seeks novel approach to enhance sweetness, naturally

A leading food manufacturer is looking for partners to help it identify natural ways to enhance sweetness, perhaps by utilizing ‘waste’ materials from food processes such as fruit peel.

Trader Joe’s seeks to conceal added sugars with term ‘evaporated cane juice’, says lawsuit

Trader Joe’s has become the latest firm to be hit with a class action lawsuit alleging it 'conceals' added sugar by listing it on pack as ‘evaporated cane juice’....

News in brief

Glanbia Nutritionals launches whole egg replacement ingredient from WPC and flax

Glanbia Nutritionals has launched a new ingredient to replace whole eggs in bakery applications as firms seek alternatives in the face of steep price increases in the egg market.

COKE: MINUTE MAID AND SIMPLY ORANGE LABELING COMPLIES WITH FDA RULES

Coca-Cola Company slams 'meritless' Minute Maid false advertising action

The Coca-Cola Company has failed in its attempt to strike out 13 consolidated lawsuits alleging that Simply Orange Juice and Minute Maid products were falsely advertised as natural, but says...

Packaged Facts on the hottest food trends of 2013: Pulses, popped whole grains, quinoa, almonds and high-protein breakfasts

Expect more products containing beans and lentils, new quinoa-packed soups and entrees, high-protein nut and seed-based spreads, and more popped whole grains in US grocery stores this year, predicts market...

News in brief

Treehouse Foods: 'The premium segment of retail grocery has been our fastest growing'

Private label expert Treehouse Foods says the premium segment of the US grocery retail market “has been our fastest growing over the last two quarters at least”, echoing a recent...

PepsiCo CEO promises ‘disruptive’ innovation: Novel natural sweeteners, flavorings, could ‘alter the trajectory of our cola business’

PepsiCo says it is exploring novel natural sweeteners and flavorings that will bring “disruptive innovation” to the cola market.

Mountain Dew taps ‘natural energy’ trend with coffee, fruit juice Kickstart

PepsiCo brand Mountain Dew will launch a new fruit juice and coffee-based drink across the US from February 25 to provide a morning ‘pick me up’, and tap a key...