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Trends > Natural claims

Latest news on all-natural claims, all-natural lawsuits, natural & non-GMO

Natural claims

Consumers, the marketers all tell us, want foods that are ‘wholesome’, ‘authentic’, and above all ‘natural’, although few of them can articulate what this means. And they are not alone. Regulators on both sides of the Atlantic have not had a good stab at defining ‘natural’ either. And into this vacuum, have stepped lawyers - a lot of them. Class action lawsuits alleging consumers are being misled by 'all-natural' claims now being filed in California on almost a weekly basis. Keep up to date with all the latest developments in this new section of FoodNavigator-USA.

Special edition: Natural & Clean Label Trends

RD: ‘Natural’ claim tarnished, but still meaningful

Despite the legal hot water in which many manufacturers and retailers have found themselves in recent months over “natural” and its growing list of synonyms, the term likely won’t disappear...

Natural vs organic: What’s the difference, and do shoppers care?

How clean is your label, and who decides - plaintiff's attorneys or Whole Foods Market? Are ‘all-natural’ claims still resonating with consumers or are other on-pack cues more important? And...

Special edition: Natural & Clean Label Trends

Slowdown in natural claims ‘inevitable’, say market researchers

Natural claims on food and beverage products appear to be leveling off, according to recent product launch data from market research firms Datamonitor and Mintel. 

Pure Via labels will be amended, but 'natural' claim will stay

What is natural, and who decides? Pure Via latest stevia brand to settle class action suit over ‘natural’ claims in $1.65m deal

10 months after Cargill agreed to settle a class action lawsuit alleging it was misleading shoppers by marketing consumer products under the Truvia brand as ‘natural’, the firms behind rival...

All-natural snacking trend is starting to falter, says Datamonitor

The all-natural snack phenomenon has peaked in developed markets, faltering under a raft of lawsuits, says a Datamonitor Consumer analyst.

400 representative products tested for 4-mei levels

FDA to conduct more tests, but has “no reason to believe” that 4-mei from caramel colors poses health risks at current intake levels

UPDATED Aug 22: The FDA has conducted new tests to determine exposure to 4-mei (4-Methylimidazole) via consumption of products containing caramel colors III and IV, and plans more to assess...

New trade organization forms with mission to define what 'natural' means

A new trade organization has formed with the mission to define what 'natural' means.  The nascent Organic and Natural Health Alliance (ONHA) plans to go about defining that attribute in...

Vermont AG: 'Natural' labels do not belong on foods made with GMOs

First Amendment challenge to Vermont GMO labeling law does not stand up, claims state AG

Vermont’s new GMO labeling law (Act 120) does not violate the First Amendment because the disclosures it mandates are “purely factual” and the law “does not require manufacturers to state...

Latest trends on beverages, gluten-free, clean-label, snacks

What is coming up on FoodNavigator-USA’s online events calendar? From protein to natural claims, non-GMO and dairy innovation

From the perils of putting ‘all-natural’ on your label to what beverage execs really think about plummeting sales of diet soda, FoodNavigator-USA’s online discussion forums tackle some of the hottest...

News in brief

Steviva Ingredients introduces non-GMO erythritol

Steviva Ingredients has launched Erysweet, a non-GMO version of zero calorie sweetener erythritol.

Big Interview: Chris Licata, CEO of Blake's All Natural Foods

‘Natural’ the bright spot in recovering frozen aisle, says Blake’s All Natural boss

The success of the frozen section hinges on the continued trend toward prepared meals with cleaner ingredient decks and accessible price points, says Chris Licata, CEO of natural and organic...

Whole Foods' labels are misleading, deceptive, unfair and fraudulent, alleges lawsuit

Whole Foods targeted in new lawsuit over 'all-natural' claims

Whole Foods Market has been targeted in another class action lawsuit alleging that products it labels as ‘all-natural’ are misbranded because they contain “artificial ingredients and flavorings, artificial coloring and...

Will Keurig Cold disrupt or disappoint?

Beverage Entrepreneurs Forum: Is mid-calorie cola a failed concept, why Keurig Cold may disappoint, and is ‘healthy’ in the eye of the beholder?

While beverage’s biggest guns have pumped some serious cash into developing ‘mid-calorie’ versions of their iconic brands (Dr Pepper TEN, Pepsi Next, Coca-Cola Life), not everyone is convinced they will...

Odwalla founder: Large companies have to buy innovation

Beverage Entrepreneurs Forum: This is the only business where you send a customer an invoice, and you end up owing them money!

Launching a beverage brand is the easy part. The challenge is growing and sustaining it without running out of cash, steam or patience, delegates were told at the FoodNavigator-USA Beverage...

Find out what's hot and what's next in the beverages aisle

From almond milk to tea for kids: Last chance to register for FoodNavigator-USA's beverage entrepreneurs forum!

Will tea replace 100% juice in your child's lunchbox? And what's the next $1bn beverage brand? Find out what our panel of beverage entrepreneurs thinks at our free-to-attend online forum...

Register for the Foodnavigator-USA beverages entrepreneurs forum on July 23

Can natural sweeteners pull diet soda out of its funk?

Is diet soda in the doldrums because shoppers are suspicious of aspartame, or because they are just bored of Diet Coke and Diet Pepsi? And will naturally-sweetened products such as...

Now is a great time to sell your F&B business: Anchin

Despite tight margins and even tighter competition, it’s a great time to be in the food and beverage industry—and an even better time to be a seller, according to New...

Dispatches from IFT 2014

RIBUS: consumers avoiding 'chem lab' ingredients; GMOs the biggest agro development since the tractor

During the IFT 2014 show in New Orleans, FoodNavigator-USA caught up with RIBUS Inc. CEO Steve Peirce for an update on its all-natural and organic rice-based ingredients and the sustainability...

US specialty food prize tops $88.3bn in 2013: 'Millennials are talking about specialty stores in the same way that they talk about restaurants'

At $88.3bn in 2013, the size of the US specialty food prize is already mouthwatering, and if current trends continue (sales grew 9.6% in 2012 and 8% in 2013), it...

Dispatches from IFT 2014

RD: There’s a health continuum for every food; what pillars do you want to stand on?

What is the future of ‘naturality’ on product labels? Are sin taxes and warning just policy tools disguised as a consumer advocacy? And should health and wellness be part of...

Study: ‘Organic’, ‘whole grain’ give unhealthy foods a health halo

Health-related buzzwords such as “heart healthy”, “organic” and “all natural” can lead consumers to rate unhealthy foods as healthy, according to a study of college students at the University of...

Consumers seek out ‘natural’, ‘locally grown’ on product labels: survey

When shopping for food, two-thirds of US consumers look for “locally grown” on labels, while 59% check to see if the products they’re buying are natural, according to a survey...

Stevia First CEO: Game-changing enzymatic enhancement process could transform economics of stevia production

A novel ‘enzymatic enhancement’ process that can convert low grade stevia extracts into high purity Reb A could transform the economics of stevia production and help California-based Stevia First stand...

What’s the next coconut water? Find out at the FoodNavigator-USA Beverage Entrepreneurs Forum

Will Keurig Cold really turn the soft drinks market on its head? Can natural sweeteners pull diet soda out of its funk? And what’s the next coconut water? 

UK version of Coca-Cola Life is sweeter than Latin American versions, confirms Coke, which remains tight-lipped over US launch

Coca-Cola has confirmed that the sugar level in its new stevia-sweetened beverage Coca-Cola Life may vary considerably in different markets, with the UK version containing a lot more calories than...