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Trends > Natural claims

Natural claims

Natural claims

Consumers, the marketers all tell us, want foods that are ‘wholesome’, ‘authentic’, and above all ‘natural’, although few of them can articulate what this means. And they are not alone. Regulators on both sides of the Atlantic have not had a good stab at defining ‘natural’ either. And into this vacuum, have stepped lawyers - a lot of them. Class action lawsuits alleging consumers are being misled by 'all-natural' claims now being filed in California on almost a weekly basis. Keep up to date with all the latest developments in this new section of FoodNavigator-USA.

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Tree-mendous: NPD boom in plant waters, with 'natural' and 'no preservatives' leading health claims

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Cargill and Evolva prepare for commercial launch of fermentation-derived stevia in 2016

Swiss fermentation specialist Evolva and sweeteners expert Cargill have agreed to start engineering work so they can produce next-generation stevia sweeteners via fermentation at a Cargill biofuel and corn milling...

Trans fat ban / Nutrition Facts Panel overhaul / FSMA implementation

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'Millennials are increasingly health conscious...'

Second wave of conventional retailers now demanding natural, organic, non-GMO, says Hain Celestial

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News in brief

CSPI on Panera's clean label drive: ‘Just because something is hard to pronounce, doesn’t mean it’s unsafe’

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And now the lawsuits… FDA warning letter to KIND triggers wave of consumer litigation

As widely predicted, multiple class action lawsuits were filed against KIND on Friday following the publication of a Food & Drug Administration (FDA) warning letter citing a long list of...

Dr Pepper invests $15m in minority stake in Bai Brands

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Hain Celestial all-natural lawsuit to proceed: ‘One does not have to suspend reality’ to understand why plaintiff felt misled, says judge

A California federal judge has given the green light to a false advertising lawsuit filed against Hain Celestial accusing it of misleading shoppers by describing its Sunflower Dream beverage and...

Artisan Bistro updates frozen entrée ingredients, packaging to attract consumers

Artisan Bistro hopes to coax back to the frozen food aisle consumers who have given the category the cold shoulder by raising the culinary and ingredient bars with its boldly...

Freeze-dried fruit packs nutrition and nostalgia into one adventurous snack

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HealthyCheats founder: ‘Controlled variety’ missing from subscription snacks

The proliferation of snacks along with the growing number of ways to get them has created too many options for consumers who, above all else, like a limited variety to...

Jamba Juice settles ‘all-natural’ lawsuit, but will pay no damages

Jamba Juice has agreed to settle a class action lawsuit filed in California alleging it misled shoppers by labeling its smoothie kits as ‘all-natural’.

Judge tosses ‘no refined sugars’ case vs KIND Healthy Snacks, but attorney says it had a lucky escape

A judge in Illinois has thrown out a class action lawsuit against KIND LLC over “no refined sugars” claim on its Healthy Grains products, which contain evaporated cane juice, a...

Partnering with socially-conscious organizations can raise brand awareness

Earth’s Best and Ella’s Kitchen’s partnership with the No Kid Hungry campaign  is helping to end childhood hunger in the U.S., while also expanding the organic children’s food brands’ consumer base and relationship...

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Zevia CEO: ‘One of the things that has been a key contributor to our success is our independence’

Multinationals are snapping up smaller, more entrepreneurial brands in the natural or organic food and beverage space faster than you can say ‘because that’s where the growth is’. So will Zevia...

'We lack a clear positioning; the shopping experience hasn’t matched what our guests expect'

Target unveils bold new food strategy: ‘Shoppers want us to inspire them with unique and differentiated products’

Some details about Target's food 'reinvention' plan emerged during its Q4 earnings call last week, but more flesh was put on the bones this week as bosses outlined plans to...

Judge: A reasonable consumer might be deceived by presence of SAPP in ‘all-natural’ baking mixes

The latest in a series of class action lawsuits filed over the use of synthetic leavening agent sodium acid pyrophosphate (SAPP) in foods marketed as ‘all-natural’ has been given the...

Life in the food court: ‘Some people bring cases that are legally and factually cognizable, but are stupid’

There have been more than 200 class action lawsuits filed against food and beverage companies over allegedly deceptive labeling since 2012, 60 of which have been dismissed at various stages,...

Tessemae’s All Natural charts its own course in crowded condiment category

The founder of Tessemae’s All Natural, the maker of the No. 1 refrigerated salad dressing at Whole Foods and Safeway, originally took the road most traveled, but when that did...

Beverage trend watching panel highlights: ‘Sugar has become a major concern for American consumers’

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Beverage CEO debate highlights: Chris Reed’s ‘have my cake and eat it’ plan, & Seth Goldman’s Bermuda triangle

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Pure Circle targets Kenyan smallholders in stevia production drive

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