Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

Trends > Natural claims

Natural claims

Consumers, the marketers all tell us, want foods that are ‘wholesome’, ‘authentic’, and above all ‘natural’, although few of them can articulate what this means. And they are not alone. Regulators on both sides of the Atlantic have not had a good stab at defining ‘natural’ either. And into this vacuum, have stepped lawyers - a lot of them. Class action lawsuits alleging consumers are being misled by 'all-natural' claims now being filed in California on almost a weekly basis. Keep up to date with all the latest developments in this new section of FoodNavigator-USA.

Hillshire Brands snaps up Van’s Natural Foods in $165m deal

Hillshire Brands has struck a $165m deal to buy frozen breakfast and snack foods maker Van's Natural Foods from private equity firm Catterton Partners.

Insights from Perrin Conferences

Is Big Food the new tobacco?

As the class-action lawsuits pile up amid growing public health concerns over obesity and ongoing labeling debates, one has to wonder: Is Big Food going the way of Big Tobacco?...

News in brief

Pepsi explores salt flavor modifiers with Senomyx; plans new 'made with real sugar' colas

San Diego-based flavor innovator Senomyx has entered into a collaborative agreement with PepsiCo to identify flavors with "modifying properties intended to restore the desired salty taste in products with reduced salt"....

GMO labeling bill makes headway in Vermont; Rep Mike Pompeo silent on rumors over federal bill

A bill requiring foods produced with genetic engineering be labeled in Vermont has made further progress after passing in the Senate Judiciary committee in a 5-0 vote.

Insights from IFT Wellness 2014

Why should we care about what @Susan thinks of stevia?

Despite a trend toward reduced sugar consumption in the US, many Americans are still getting far too much added sugar in their diets. But how do consumers really feel about...

Labeling laws shouldn’t be decided in court: F&B attorney

With more and more class-action lawsuits against the food and beverage industry making headlines, FoodNavigator-USA caught up with an attorney specializing in complex corporate litigation to discuss the proper role...

Insights from IFT Wellness 2014

How should the industry tackle sugar reduction?

Attending a series of sessions on sugar reduction during the Institute of Food Technologists’ (IFT) 2014 Wellness conference, a few common themes kept resurfacing: that obesity remains a big problem,...

Energy drinks on fire, but diet soda still in a funk, says Wells Fargo as Coke and Pepsi battle to 'reinvent' cola

Diet soda sales remain in a funk according to the latest Nielsen data, with dollar sales in the four weeks to March 15 plunging 7.3%. Regular soda fared somewhat better...

Frozen food 2.0: Saffron Road notches up triple-digit growth as shoppers seek flavor, authenticity, and 'clean food'

If chef-inspired brand LUVO grabbed a lot of the limelight at the recent Expo West show, another exhibitor on a mission to revitalize the frozen case is premium world cuisine...

Heinz is latest target in new wave of false advertising lawsuits over ‘all natural’ claims and GMOs

Heinz has vowed to vigorously defend itself after becoming the latest food giant to be targeted in a false advertising lawsuit alleging it is misleading consumers by describing products made...

Expo West highlights: ‘Unless you've literally pulled it out of the ground yourself and stuck it in a box, don't call it all-natural’

If it’s in the natural channel today, it could be in food, drug and mass merchandise stores tomorrow, so food and beverage trend-spotters were out in force at the Natural...

Global ID: 'I wouldn't say the writing is on the wall for GM crops, but big brands are listening to the signals in the marketplace'

If big food brands start to lose the GMO argument at the checkout and in the court of public opinion, they will feel compelled to respond, whether they are in...

Butter consumption is at a 40-year high, but margarine is the healthier option, says NAMM

Butter might be winning the PR war in the spreads category owing to its all-natural credentials and short ingredients list; but from a nutritional standpoint, the healthier choice is margarine,...

Chobani to launch organic Greek yogurt: ‘There was a gap in the market and we decided to act on it’

Chobani will make its first foray into the organic market later this year with the introduction of 32oz grass-fed multi-serve packs of its Greek yogurt.

Insights from Baking Tech 2014

Baking industry needs to better communicate GM enzyme benefits: DuPont

Moving enzyme production largely into factories using genetically modification has resulted in better functioning enzymes, yet the bakery industry has been a poor communicator on both the ubiquity and benefits...

Insights from Baking Tech 2014

Clean label: The shopper will define it with dollars

While manufacturers faced renewed pressure to clean up labels following recent media attacks on the dough conditioner azodicarbonamide and artificial preservatives, far less attention has been paid to what these...

PopChips agrees $2.4m ‘all-natural’ lawsuit settlement; settlements also likely in Kashi and Bear Naked cases

Snack maker PopChips looks set to become the latest firm to stop using the term ‘all-natural’ to describe its products after agreeing to settle a lawsuit alleging it misled consumers...

Have ‘all-natural’ lawsuits peaked? And what defense strategies are working?

While the number of lawsuits filed against food and beverage manufacturers over ‘all-natural’ claims appeared to peak in 2012 and drop off again in 2013, it’s too early for the...

Is the food industry falling out of love with ‘natural’ claims? Not according to the data, says Mintel

When PepsiCo replaced the word ‘Simply Natural’ with ‘Simply’ on some Frito-Lay lines recently, some commentators wondered if this signaled the beginning of the end of the industry’s love affair...

GLG Life Tech moves into monk fruit (luo han guo) market as more firms combine it with stevia

Vancouver-based stevia supplier GLG Life Tech is moving into the monk fruit (luo han guo) sweeteners market and expects to have commercial quantities of high-purity extracts available later this year.

PepsiCo: New non-cola beverages with stevia and sugar launching in US this year; colas in other markets

New non-cola products sweetened with stevia and sugar will hit the US market this year, while cola products combining stevia and sugar will be tested in other markets, says PepsiCo.

Kraft pulling artificial preservative from some American slices

Kraft Foods is removing the artificial preservative sorbic acid from some of its individually wrapped Singles slices in the latest of a series of moves by major food producers to...

Brazzein entrepreneur seeks partner to take next-generation natural sweetener to market

Brazzein - a protein from the berry of the West African plant Oubli claimed to be 2,500+ times sweeter than sucrose - could play a key role in the natural...

Global bread launches shift away from functional claims to general health: Innova

Bread product launches have continued to rise globally in recent years, though amid tightening health claim regulations in the EU and North America, growth in the functional bread sector has...

News in brief

Judge gives initial thumbs up to $3.4m settlement over Trader Joe's ‘all-natural’ claims

A federal judge has granted preliminary approval to a $3.4m settlement of a class action lawsuit accusing Trader Joe’s of falsely advertising certain products as ‘all natural’.

Key Industry Events

 

Access all events listing

Our events, Events from partners...