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Trends > Natural claims

Natural claims

Natural claims

Consumers, the marketers all tell us, want foods that are ‘wholesome’, ‘authentic’, and above all ‘natural’, although few of them can articulate what this means. And they are not alone. Regulators on both sides of the Atlantic have not had a good stab at defining ‘natural’ either. And into this vacuum, have stepped lawyers - a lot of them. Class action lawsuits alleging consumers are being misled by 'all-natural' claims now being filed in California on almost a weekly basis. Keep up to date with all the latest developments in this new section of FoodNavigator-USA.

Kuli Kuli expands portfolio, mission with energy shot launch

Moringa superfood product manufacturer Kuli Kuli expands it portfolio and the reach of its social mission with the launch of three energy shots, thanks to an infusion of $1 million...

NEWS IN BRIEF

More consumers seek out products with ‘natural’ label, whatever it means

A survey conducted last month revealed that 62% of Americans buy products labelled “natural,” thinking they are buying something they are not.

Natural & Organic Health Association drops plans for “natural” seal

The Organic & Natural Health Association is abandoning its plan to create a certified seal that demonstrates when products are natural, but it remains dedicated to defining the widely used,...

Vermont AG office announces authorized companies to verify GMO-free claims

There will be two companies authorized to verify GMO-free claims in Vermont. Some experts worry about application backlog to meet the July 1 deadline, while others say it’s a step...

health and wellness 2020

7 trends influencing the evolution of health, wellness and consumers' views of food

Americans’ evolving definition of health and wellness from treatment to prevention is dramatically impacting how they view food – with many people looking to the ancient past for guidance on...

What are the key beverage trends - and companies - to watch in 2016?

What distinguishes the winners from the losers in the ultra-competitive beverages market?

Chobani Simply 100 ad campaign sparks legal spat with Dannon

Chobani’s provocative new ad campaign for Simply 100 – which directly attacks the ingredient choices of two rival brands – has landed it in legal hot water, with Dannon’s lawyers...

Is fresh chicken with added solution “natural”? TLC says no

USDA should prohibit the use of “natural” on fresh chicken with added saltwater or seaweed extract given recent research that reveals most consumers do not expect added solutions in chicken...

Chobani unveils media campaign to support Simply 100 Greek yogurt: ‘It’s a choice between natural and artificial’

Chobani has launched a multi-media campaign homing in on the ‘all-natural’ credentials of its Simply 100 Greek yogurt range and drawing shoppers’ attention to ‘artificial’ ingredients in rival products.

News in brief

FDA extends comment period on 'natural' labeling to May 10

The FDA has extended the comment period for the use of the term ‘natural’ on food labels until May 10 to give stakeholders more time to respond.

FOOD VISION USA: The highlights!

If you didn't make it to Chicago in October for FoodNavigator-USA's inaugural Food Vision USA event, you missed a truly awesome ensemble of industry experts covering everything from our nutritional...

New study reveals Canadian attitude towards free-from products

There’s a widening sense of distrust from Canadian consumers against food manufacturers, especially when it comes to free-from claims on packaging. A Mintel study conducted in September found that a...

The Greek yogurt category is heating up again, says Chobani, citing latest Nielsen data

US retail sales of Greek yogurt have been picking up strongly over the past year, according to the latest Nielsen data*, with year-on-year (YoY) percentage growth up from 4.6% in...

LEGAL VOX POP: Will 2016 be a bumper year for class action lawsuits? Top attorneys weigh in

Will 2016 be another bumper year for food-labeling class action lawsuits, or has the FDA’s surprise decision to weigh into the ‘natural’ debate put a spanner in the works for...

PureCircle unveils Zeta family of stevia products targeting low to zero-cal formulations

PureCircle has developed a new family of stevia-based sweeteners designed to shine in low to zero-calorie formulations, an application area that has proved particularly challenging as formulators seek to retain...

Coca-Cola urges court to toss class action over ‘artificial’ phosphoric acid

Coca-Cola has urged a California federal court to toss a class action lawsuit alleging it misrepresents its flagship product as being free from added preservatives and artificial flavors.

Organic & Natural Health Association will discuss the definition of “natural” at conference

The Organic & Natural Health Association will reveal more details about its ongoing effort to define “natural” – a much-used but dangerously ambiguous marketing term – at its inaugural national...

Kickstarter can give firms an edge negotiating distribution, says maker of TRUEnergy

For startup Tru, Inc., a successful Kickstarter campaign is about more than raising funds to launch its TRUEnergy sports shot – it is about proving to retailers and future investors...

What is natural? First wave of comments are in (and hint at the challenge facing the FDA)

The FDA will have its work cut out when it comes to coming up with a workable definition of ‘natural’, if the comments submitted to the FDA thus far are...

What is 'natural'? FDA finally weighs into the debate

FDA seeks comments on use of the term ‘natural’ on food labels

Having studiously avoided this food labeling minefield for years, the Food and Drug Administration (FDA) has surprised many in the trade by seeking comments on the definition of a word...

Is nitrite free processed meat possible for the mass market?

While no single substitute for nitrite can replace all of its functions, a combination of emerging technologies and plant-based ingredients could be used to reduce or completely replace nitrite in...

Consulting firm offers toolbox to help reinvigorate flagging big CPG brands

Despite their natural advantages of name recognition and sales momentum, big brands have struggled of late. Consulting firm Seurat Group has put together a toolbox to help companies reinvigorate these...

FOOD VISION USA, the highlights: From DNA diets and mass customization via 3D printing, to 'old school' deal tactics

 If you didn't make it to Chicago last week for the inaugural Food Vision USA event, you missed a truly awesome ensemble of industry experts covering everything from our nutritional...

Judge tosses most claims in Whole Foods evaporated cane juice lawsuit

A judge has tossed most of the claims in a class action lawsuit alleging Whole Foods is trying to disguise the use of added sugar in its 365 store brand...

SupplySide West

WILD expands line of natural flavors, showcases natural colors & wellness ingredients

WILD Flavors and Specialty Ingredients’ expands its line of natural flavors and showcases its natural colors to help packaged foods and beverages tap into the farm to table trend in...

Key Industry Events