
Consumers, the marketers all tell us, want foods that are ‘wholesome’, ‘authentic’, and above all ‘natural’, although few of them can articulate what this means. And they are not alone. Regulators on both sides of the Atlantic have not had a good stab at defining ‘natural’ either. And into this vacuum, have stepped lawyers - a lot of them. Class action lawsuits alleging consumers are being misled by 'all-natural' claims now being filed in California on almost a weekly basis. Keep up to date with all the latest developments in this new section of FoodNavigator-USA.
Recent data from Symphony Consulting (click here ), shows that while US retail sales of products making ‘natural’ claims still grew in 2012, the pace of that growth slowed noticeably compared...
In an order that will be read carefully by those following ‘natural’ labeling lawsuits, a California judge has rejected an argument routinely made by defendants - that the FDA has...
The Vermont House of Representatives has passed H.112 , a bill requiring the labeling of all genetically engineered (GE) food sold in Vermont. However, there are plenty of hurdles ahead.
How can you get more bang for your R&D buck? How does Unilever gain deeper consumer insights online? Why don’t manufacturers share more information with key suppliers? ...
Founded in the same year that Edison created the first functioning light bulb, Thompson Brands is one of America’s oldest chocolate companies. But it hasn’t stayed in business this long...
Growth rates of several individual label claims under the health & wellness umbrella have started to level off, according to new research from Symphony Consulting.
New York-based start-up LifeIce is aiming to create a completely new category in the healthy snacking market with new bite-sized all-natural frozen fruit snacks that are sold as a shelf-stable...
Unilever should put its spreads business ‘on notice’ if things don’t improve, says one analyst after Unilever posted another set of quarterly results where strong growth in personal and home...
The phrase 'all-natural' is still emblazoned on scores of new food and beverage launches, but not quite as many as it used to be, according to Mintel research.
PepsiCo says it is investing heavily in R&D to ‘reinvent’ the flagging cola category in North America.
We have heard from attorneys representing food and beverage manufacturers about what Judge Richard Seeborg’s decision to throw out a lawsuit vs AriZona Iced Tea could mean for other ‘all-natural’...
Clover-Stornetta Farms has joined the ranks of firms targeted with class action lawsuits that allege added sugar is being concealed by listing it on pack as ‘evaporated cane juice’.
In the absence of a clear legal definition of ‘natural’, food marketers seeking to avoid legal challenges over it refer to a variety of sources for guidance.
Lawyers for David Green - a California man who has accused Dr Pepper Snapple Group of making false and misleading claims about 7UP's (now defunct) ‘antioxidant’ drinks - argue it...
Just how much comfort can manufacturers facing legal challenges over their use of 'all-natural' claims take from Judge Richard Seeborg’s March 28 decision to throw out a case about AriZona...
A decision by a judge to throw out a class action lawsuit alleging that AriZona Iced Teas are not ‘natural’ because they contain high fructose corn syrup (HFCS) and citric...
Kraft officials spent an hour yesterday with blogger Vani Hari (aka the Food Babe ) discussing a petition urging the company to stop using artificial colors Yellow #5 and #6 in...
A leading food manufacturer is looking for partners to help it identify natural ways to enhance sweetness, perhaps by utilizing ‘waste’ materials from food processes such as fruit peel.
Trader Joe’s has become the latest firm to be hit with a class action lawsuit alleging it 'conceals' added sugar by listing it on pack as ‘evaporated cane juice’....
Glanbia Nutritionals has launched a new ingredient to replace whole eggs in bakery applications as firms seek alternatives in the face of steep price increases in the egg market.
The Coca-Cola Company has failed in its attempt to strike out 13 consolidated lawsuits alleging that Simply Orange Juice and Minute Maid products were falsely advertised as natural, but says...
Expect more products containing beans and lentils, new quinoa-packed soups and entrees, high-protein nut and seed-based spreads, and more popped whole grains in US grocery stores this year, predicts market...
Private label expert Treehouse Foods says the premium segment of the US grocery retail market “has been our fastest growing over the last two quarters at least”, echoing a recent...
PepsiCo says it is exploring novel natural sweeteners and flavorings that will bring “disruptive innovation” to the cola market.
PepsiCo brand Mountain Dew will launch a new fruit juice and coffee-based drink across the US from February 25 to provide a morning ‘pick me up’, and tap a key...