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Trends > Natural claims

Natural claims

Natural claims

Consumers, the marketers all tell us, want foods that are ‘wholesome’, ‘authentic’, and above all ‘natural’, although few of them can articulate what this means. And they are not alone. Regulators on both sides of the Atlantic have not had a good stab at defining ‘natural’ either. And into this vacuum, have stepped lawyers - a lot of them. Class action lawsuits alleging consumers are being misled by 'all-natural' claims now being filed in California on almost a weekly basis. Keep up to date with all the latest developments in this new section of FoodNavigator-USA.

Growth in low pH beverages creates opportunity for pectin

As palates in North America change and acidified foods become more acceptable, space is created, too, for additives such as pectin that can handle specific pH regimes.

Consumer demands placing more pressure on flavor, texture of sports nutrition products

Flavor innovation is usually seen as a key component of food product development and of less concern for supplements.  But as sports nutrition brands seek competitive advantages and to bring...

General Mills wins fight to label Nature Valley granola bars as ‘natural’

General Mills has won a lawsuit alleging its Nature Valley granola bars cannot be labelled “100% natural” as they purportedly contain traces of herbicide.

NEWS IN BRIEF

Blue California launches fruity, peachy flavor ingredient derived from fermentation

Ingredient company Blue California has launched a new flavor ingredient gamma-decalactone—an aromatic compound found in many fruits that gives peaches and ripening fruit their distinctive flavor.

‘This is not puffery… this is a misleading claim’

Judge orders Arla Foods to halt ‘Live unprocessed’ campaign: ‘Ads create false impression that rbST is something foreign and dangerous’

Arla Foods has been ordered to halt its new $30m ‘Live Unprocessed’ ad campaign – which makes a virtue of using milk from cows that have not been fed the...

Food litigation trends: From the future for 'natural,' to slack fill, Prop 65 and glyphosate residues

The number of class action filings against food and beverage companies dipped from 158 in 2015 to 145 in 2016, largely due to a drop off in ‘natural’ lawsuits, but...

Sargento attorney: This case is without legal basis and speculative

Sargento 'natural' cheese under fire in new lawsuit over GMO feed, rbST milk

Should dairy brands using milk from cows that may have consumed GM feed or been treated with rbST be allowed to market their wares as ‘natural’? Not according to the...

Hint Inc urges court to stay propylene glycol lawsuit as FDA ponders ‘natural’ claims

Flavored water brand Hint Inc has urged a California court to stay (put on ice) a high-profile lawsuit accusing it of falsely advertising its wares as ‘all natural.'

ACI FOOD LAW FORUM: GMO labeling blues, Nutrition Facts delays, daily values and de-fortification, and will the FDA ever nail down natural?

Will the July 2018 deadline for compliance with the new Nutrition Facts panel stand? Will federal GMO labeling regulations stop GMO-related lawsuits? And will the FDA nail down ‘natural’ anytime...

Rapidly expanding Vermont syrup maker launches line of 'enhanced' maple waters

A new major player in the field of maple ingredients has entered the increasingly crowded plant waters field with a line of ‘enhanced’ maple waters.

US consumers ‘sorely lack’ nutritional literacy, according to IFIC survey

A majority of consumers, 78%, said that they encounter a lot of conflicting information about what to eat and avoid, according to a new survey by the International Food Information...

News in brief

Prova launches natural vanillin alternative Provanil-US7

The price of vanilla is expected to go higher due to supply shortages. Prova steps in with the launch of a new vanillin ingredient that falls within FDA labeling guidelines...

Think clean label just means no artificial ingredients? Think again

CLEAN LABEL 2.0: Natural flavors and preservatives, pesticide residues, and Non-GMO in the spotlight

Think 'clean label' just means ditching ‘artificial’ ingredients and avoiding anything attracting negative press (warranted or otherwise)? Think again. Today, brands are also questioning whether ‘natural’ flavors, preservatives and sweeteners...

Clean label: What works, what doesn’t, where is it headed, and what are the legal vulnerabilities?

The clean label movement may have started as industry’s response to consumers who wanted foods and beverages made without artificial or “chemical” sounding ingredients, but overtime as brands continued to...

SPECIAL REPORT: Consumers and ‘clean’ food: Where is the clean label trend going next?

To the casual observer, ‘cleaning up’ our food sounds like an eminently sensible thing to do. But where is the clean label trend going, and is ditching every ingredient you can’t...

The FoodNavigator-USA reader survey results: ‘We’re in the 3G era... where cost cutting is valued over growth’

The results of the 2017 FoodNavigator-USA reader survey are in… and not surprisingly, given the breadth of our readership, they’re pretty mixed, with many readers excited about their company’s prospects...

Dannon attacks ‘daisy-chained’ logic in all-natural lawsuit over GM feed and dairy products

Should brands making dairy products from cows that may have consumed GM feed be allowed to market their wares as ‘all natural’? Absolutely, insisted Dannon in court papers filed this...

Spindrift CEO: 'We have all the makings of a brand that can be disruptive'

Multinationals are investing in – or snapping up - smaller, more entrepreneurial brands in the natural and organic food and beverage space faster than you can say ‘because that’s where...

More than a coffee alternative, mōCa is a superfood beverage that offers health benefits

For those who enjoy the taste and ritual of drinking a hot cup of coffee in the morning or after dinner, but don’t want the caffeine jolt the beverage delivers,...

News in brief

Clean label product launches secure spots in IRI’s ‘Most Successful Brands’ list

What do the most successful food and beverage brands in 2016 have in common? “Prevention, personalization, and pizzazz,” said Susan Viamari, vice president of Thought Leadership for market analytics firm IRI.

New kid on the block explores novel business model for stevia production

California-based B’BOX Group claims to have developed a proprietary technique for producing clean-tasting, high-purity stevia extracts that is so fast and cost-efficient that it says leading CPG manufacturers are considering...

Natural Products Expo West

Manufacturers walk tightrope between demand for natural products and greenwashing allegations

Today’s consumers want products that are natural, sustainable and environmentally friendly, but manufacturers hoping to appeal to these values face significant threats from lawsuits alleging greenwashing and evolving regulations and...

Tate & Lyle teams up with Sweet Green Fields to widen stevia's reach

Tate & Lyle and stevia supplier Sweet Green Fields have signed an exclusive partnership to develop and distribute new stevia ingredients globally.

'siratose has demonstrated potency and overall taste quality superior to existing monk fruit sweeteners'

Senomyx unveils 'natural' sweetener breakthrough, plans GRAS notification by end of 2019

Senomyx has identified a new zero-calorie, high-potency sweetening compound found in trace levels in monk fruit, which it plans to produce on a commercial scale via fermentation.  

Where next for stevia? From designer glycoside blends to fermentation and enzyme modification

If high purity Reb A used to be the only game in town when it comes to stevia, the game has become a lot more sophisticated in the past couple...

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