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Trends > Natural claims

Latest news on all-natural claims, all-natural lawsuits, natural & non-GMO

Natural claims

Consumers, the marketers all tell us, want foods that are ‘wholesome’, ‘authentic’, and above all ‘natural’, although few of them can articulate what this means. And they are not alone. Regulators on both sides of the Atlantic have not had a good stab at defining ‘natural’ either. And into this vacuum, have stepped lawyers - a lot of them. Class action lawsuits alleging consumers are being misled by 'all-natural' claims now being filed in California on almost a weekly basis. Keep up to date with all the latest developments in this new section of FoodNavigator-USA.

News in brief

Steviva Ingredients introduces non-GMO erythritol

Steviva Ingredients has launched Erysweet, a non-GMO version of zero calorie sweetener erythritol.

Big Interview: Chris Licata, CEO of Blake's All Natural Foods

‘Natural’ the bright spot in recovering frozen aisle, says Blake’s All Natural boss

The success of the frozen section hinges on the continued trend toward prepared meals with cleaner ingredient decks and accessible price points, says Chris Licata, CEO of natural and organic...

Whole Foods' labels are misleading, deceptive, unfair and fraudulent, alleges lawsuit

Whole Foods targeted in new lawsuit over 'all-natural' claims

Whole Foods Market has been targeted in another class action lawsuit alleging that products it labels as ‘all-natural’ are misbranded because they contain “artificial ingredients and flavorings, artificial coloring and...

Latest trends on beverages, gluten-free, clean-label, snacks

What is coming up on FoodNavigator-USA’s online events calendar?

From the perils of putting ‘all-natural’ on your label to what beverage execs really think about plummeting sales of diet soda, FoodNavigator-USA’s online discussion forums tackle some of the hottest...

Will Keurig Cold disrupt or disappoint?

Beverage Entrepreneurs Forum: Is mid-calorie cola a failed concept, why Keurig Cold may disappoint, and is ‘healthy’ in the eye of the beholder?

While beverage’s biggest guns have pumped some serious cash into developing ‘mid-calorie’ versions of their iconic brands (Dr Pepper TEN, Pepsi Next, Coca-Cola Life), not everyone is convinced they will...

Odwalla founder: Large companies have to buy innovation

Beverage Entrepreneurs Forum: This is the only business where you send a customer an invoice, and you end up owing them money!

Launching a beverage brand is the easy part. The challenge is growing and sustaining it without running out of cash, steam or patience, delegates were told at the FoodNavigator-USA Beverage...

Find out what's hot and what's next in the beverages aisle

From almond milk to tea for kids: Last chance to register for FoodNavigator-USA's beverage entrepreneurs forum!

Will tea replace 100% juice in your child's lunchbox? And what's the next $1bn beverage brand? Find out what our panel of beverage entrepreneurs thinks at our free-to-attend online forum...

Register for the Foodnavigator-USA beverages entrepreneurs forum on July 23

Can natural sweeteners pull diet soda out of its funk?

Is diet soda in the doldrums because shoppers are suspicious of aspartame, or because they are just bored of Diet Coke and Diet Pepsi? And will naturally-sweetened products such as...

Now is a great time to sell your F&B business: Anchin

Despite tight margins and even tighter competition, it’s a great time to be in the food and beverage industry—and an even better time to be a seller, according to New...

Dispatches from IFT 2014

RIBUS: consumers avoiding 'chem lab' ingredients; GMOs the biggest agro development since the tractor

During the IFT 2014 show in New Orleans, FoodNavigator-USA caught up with RIBUS Inc. CEO Steve Peirce for an update on its all-natural and organic rice-based ingredients and the sustainability...

US specialty food prize tops $88.3bn in 2013: 'Millennials are talking about specialty stores in the same way that they talk about restaurants'

At $88.3bn in 2013, the size of the US specialty food prize is already mouthwatering, and if current trends continue (sales grew 9.6% in 2012 and 8% in 2013), it...

Dispatches from IFT 2014

RD: There’s a health continuum for every food; what pillars do you want to stand on?

What is the future of ‘naturality’ on product labels? Are sin taxes and warning just policy tools disguised as a consumer advocacy? And should health and wellness be part of...

Study: ‘Organic’, ‘whole grain’ give unhealthy foods a health halo

Health-related buzzwords such as “heart healthy”, “organic” and “all natural” can lead consumers to rate unhealthy foods as healthy, according to a study of college students at the University of...

Consumers seek out ‘natural’, ‘locally grown’ on product labels: survey

When shopping for food, two-thirds of US consumers look for “locally grown” on labels, while 59% check to see if the products they’re buying are natural, according to a survey...

Stevia First CEO: Game-changing enzymatic enhancement process could transform economics of stevia production

A novel ‘enzymatic enhancement’ process that can convert low grade stevia extracts into high purity Reb A could transform the economics of stevia production and help California-based Stevia First stand...

What’s the next coconut water? Find out at the FoodNavigator-USA Beverage Entrepreneurs Forum

Will Keurig Cold really turn the soft drinks market on its head? Can natural sweeteners pull diet soda out of its funk? And what’s the next coconut water? 

UK version of Coca-Cola Life is sweeter than Latin American versions, confirms Coke, which remains tight-lipped over US launch

Coca-Cola has confirmed that the sugar level in its new stevia-sweetened beverage Coca-Cola Life may vary considerably in different markets, with the UK version containing a lot more calories than...

Trendspotting from Innova Market Insights

Protein, sugar and hybrid products: Innova teases IFT agenda

Can anything top protein? What’s a “silver consumer” and why should we care? Would salty caramel work in a soft drink? Innova Market Insights teased a very full agenda of...

Insights from the BASF 2014 Media Summit

Connecting the dots from ag to food

Is the farm-to-table movement all it’s cracked up to be? Is a healthy dialogue about GMOs even possible? Can we fix growing income disparities in the developed world? A group...

Functional foods forum participant says the move toward organic is an unstoppable groundswell

Natural and organic is the future of functional food and food in general, according to MetaBrandCEO Eric Schnell.  Schnell is a panelist in an upcoming NutraIngredients-USA online forum title "Trends...

News in brief

Diamond Foods bets big on ready-to-eat popcorn as category tops $600m

The US ready-to-eat popcorn category has been “growing in the double-digits for the past 3-4 years” and is now worth “north of $600m in annual [retail] sales”, according to Diamond...

'All-natural’ frustration for Whole Foods: Judge refuses to toss suit over SAPP in baked goods

Three months after a federal judge in California gave the preliminary thumbs up to a $3.4m settlement of a class action lawsuit accusing Trader Joe’s  of falsely advertising products as ‘all natural’,...

Move over yerba maté! Guayusa is the next big thing in ‘clean energy’, say Runa founders

It’s not as well-known as yerba maté or guarana, yet, but another natural source of caffeine - the Amazonian leaf guayusa - is about to give them both a serious...

PLT to debut whole food vitamin D mushroom powder at IFT

PLT Health Solutions will debut a new vegetarian source of vitamin D with a whole food mushroom powder at the Institute of Food Technologists trade show later in June in...

Evaporated cane juice blues for Blue Diamond as judge surprises legal experts by allowing lawsuit to proceed

Several food manufacturers have been let off the legal hook recently as lawsuits filed against them for using ‘evaporated cane juice’ (ECJ) on labels have been dismissed or stayed following...

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