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Trends > Natural claims

Natural claims

Natural claims

Consumers, the marketers all tell us, want foods that are ‘wholesome’, ‘authentic’, and above all ‘natural’, although few of them can articulate what this means. And they are not alone. Regulators on both sides of the Atlantic have not had a good stab at defining ‘natural’ either. And into this vacuum, have stepped lawyers - a lot of them. Class action lawsuits alleging consumers are being misled by 'all-natural' claims now being filed in California on almost a weekly basis. Keep up to date with all the latest developments in this new section of FoodNavigator-USA.

Plaintiffs appeal judge's ruling in Quaker Oats 100% natural glyphosate lawsuit

An appeal has been filed challenging a federal judge’s recent decision to toss a high-profile lawsuit* over ‘100% natural’ claims on Quaker Oats products containing trace levels of the herbicide...

Sargento defends 'natural cheese' claims

Courts should dismiss the ‘daisy-chained’ logic underpinning a new wave of ‘natural’ lawsuits looking beyond the ingredients list to factors such as animal feeding and rearing practices, says cheesemaker Sargento.

Soup-To-Nuts Podcast: The rise and potential of high pressure processing for fresh, clean products

In general, talking about how a food or beverage is processed is not a way to win the hearts, minds and money of today’s consumers, who increasingly want products that...

Is it safe to make 'natural' claims on products containing xanthan gum?

General Mills has been hit with a second putative class action lawsuit alleging that shoppers are being misled by ‘natural’ claims on Annie’s salad dressings containing xanthan gum – a...

Soup-to-Nuts podcast: The opportunities & challenges of consumers' return to home kitchens

Despite continued pressure from the on-the-go lifestyles that dominate today’s culture and have fueled the rise of convenience foods, packaged snacks and quick service restaurants, new research shows many consumers...

Soup-To-Nuts Podcast: Key strategies for innovation & renovation from Kraft Heinz

A commonly held perception of the ongoing renaissance in the food and beverage industry is that only small, nimble startups are innovating to meet consumers’ evolving needs, and that large,...

Court filings indicate resurgence' in ‘all-natural’ litigation in 2017, but will appropriations bill spur the FDA into action?

There has been a resurgence in ‘all-natural’ litigation in 2017 as the industry has waited in vain for the FDA to provide a definition of the much-maligned term. However, a...

Zola aims to expand the energy drink category with a product that offers hydration, natural flavors

Consumers who begrudgingly endure the medicinal taste and multisyllabic, chemical-sounding ingredients in some energy drinks in exchange for the boost the beverages provide no longer need to make that trade...

Growth in low pH beverages creates opportunity for pectin

As palates in North America change and acidified foods become more acceptable, space is created, too, for additives such as pectin that can handle specific pH regimes.

Consumer demands placing more pressure on flavor, texture of sports nutrition products

Flavor innovation is usually seen as a key component of food product development and of less concern for supplements.  But as sports nutrition brands seek competitive advantages and to bring...

General Mills wins fight to label Nature Valley granola bars as ‘natural’

General Mills has won a lawsuit alleging its Nature Valley granola bars cannot be labelled “100% natural” as they purportedly contain traces of herbicide.

NEWS IN BRIEF

Blue California launches fruity, peachy flavor ingredient derived from fermentation

Ingredient company Blue California has launched a new flavor ingredient gamma-decalactone—an aromatic compound found in many fruits that gives peaches and ripening fruit their distinctive flavor.

‘This is not puffery… this is a misleading claim’

Judge orders Arla Foods to halt ‘Live unprocessed’ campaign: ‘Ads create false impression that rbST is something foreign and dangerous’

Arla Foods has been ordered to halt its new $30m ‘Live Unprocessed’ ad campaign – which makes a virtue of using milk from cows that have not been fed the...

Food litigation trends: From the future for 'natural,' to slack fill, Prop 65 and glyphosate residues

The number of class action filings against food and beverage companies dipped from 158 in 2015 to 145 in 2016, largely due to a drop off in ‘natural’ lawsuits, but...

Sargento attorney: This case is without legal basis and speculative

Sargento 'natural' cheese under fire in new lawsuit over GMO feed, rbST milk

Should dairy brands using milk from cows that may have consumed GM feed or been treated with rbST be allowed to market their wares as ‘natural’? Not according to the...

Hint Inc urges court to stay propylene glycol lawsuit as FDA ponders ‘natural’ claims

Flavored water brand Hint Inc has urged a California court to stay (put on ice) a high-profile lawsuit accusing it of falsely advertising its wares as ‘all natural.'

ACI FOOD LAW FORUM: GMO labeling blues, Nutrition Facts delays, daily values and de-fortification, and will the FDA ever nail down natural?

Will the July 2018 deadline for compliance with the new Nutrition Facts panel stand? Will federal GMO labeling regulations stop GMO-related lawsuits? And will the FDA nail down ‘natural’ anytime...

Rapidly expanding Vermont syrup maker launches line of 'enhanced' maple waters

A new major player in the field of maple ingredients has entered the increasingly crowded plant waters field with a line of ‘enhanced’ maple waters.

US consumers ‘sorely lack’ nutritional literacy, according to IFIC survey

A majority of consumers, 78%, said that they encounter a lot of conflicting information about what to eat and avoid, according to a new survey by the International Food Information...

News in brief

Prova launches natural vanillin alternative Provanil-US7

The price of vanilla is expected to go higher due to supply shortages. Prova steps in with the launch of a new vanillin ingredient that falls within FDA labeling guidelines...

Think clean label just means no artificial ingredients? Think again

CLEAN LABEL 2.0: Natural flavors and preservatives, pesticide residues, and Non-GMO in the spotlight

Think 'clean label' just means ditching ‘artificial’ ingredients and avoiding anything attracting negative press (warranted or otherwise)? Think again. Today, brands are also questioning whether ‘natural’ flavors, preservatives and sweeteners...

Clean label: What works, what doesn’t, where is it headed, and what are the legal vulnerabilities?

The clean label movement may have started as industry’s response to consumers who wanted foods and beverages made without artificial or “chemical” sounding ingredients, but overtime as brands continued to...

SPECIAL REPORT: Consumers and ‘clean’ food: Where is the clean label trend going next?

To the casual observer, ‘cleaning up’ our food sounds like an eminently sensible thing to do. But where is the clean label trend going, and is ditching every ingredient you can’t...

The FoodNavigator-USA reader survey results: ‘We’re in the 3G era... where cost cutting is valued over growth’

The results of the 2017 FoodNavigator-USA reader survey are in… and not surprisingly, given the breadth of our readership, they’re pretty mixed, with many readers excited about their company’s prospects...

Dannon attacks ‘daisy-chained’ logic in all-natural lawsuit over GM feed and dairy products

Should brands making dairy products from cows that may have consumed GM feed be allowed to market their wares as ‘all natural’? Absolutely, insisted Dannon in court papers filed this...

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