William Reed Business Media SAS (a William Reed Business Media group company), is a business-to-business publisher supplying strategically relevant news directly to the desktops of decision-makers in the science, cosmetics and food industries. The group runs innovative online marketing solutions for leading international industry providers.
Today, the company runs 19 highly targeted industry platforms and over 30 e-newsletters in industries such as food, beverage, nutritional supplements, cosmetics and pharmaceuticals.
Whether supermarket loyalty cards actually drive loyalty, or provide retailers with killer consumer insights that give them...
Trendwatching with Mintel, Euromonitor, Rabobank & Trailblazer Foods
From private label as a ‘strategic weapon’ to health, wellness and wearable technology: Four trendwatchers look ahead to 2015 in food culture
From the 'astounding' reinvention of popcorn as "Millennial friendly, cool and healthy", to the proliferation of apps &...
Innovation in action
Eating all your vegetables might be easier in 2015 than in recent years as they increasingly show...
The biggest rise was in products making non-GMO or GMO-free claims
Non-GMO, gluten-free, Kosher, vegan, all-natural… What can we learn from claims made on new products in the US in 2014?
Non-GMO, Kosher, gluten-free, ethical, environmentally-friendly, lactose-free, vegan, no additives/preservatives, and on-the-go claims are all gaining more traction...
Genetically engineered crops are not a magic bullet and some weeds have become resistant to the herbicide...
Hampton Creek Foods raises $90m to support ‘massive’ growth: ‘Just Mayo has gone from zero to 15,000 locations in a little over a year’
A high-profile lawsuit* filed by Unilever accusing Hampton Creek Foods of falsely advertising its flagship product ‘Just Mayo’ has not, it...