Natural sweeteners: Forget diet soda, stevia 3.0 is all about ‘re-inventing the regular’, says PureCircle
Expect more launches with natural sweeteners stevia and monk fruit in 2013, predict trend watchers.
But don't expect most of them to be 'diet' products, predicts PureCircle, which says customers are increasingly seeing stevia as a way to “reinvent the regular” by helping them deliver incremental calorie reductions in everyday foods, rather than simply serving as a replacement for artificial sweeteners in ‘diet’ products: Forget diet soda, stevia 3.0 is all about ‘re-inventing the regular’, says PureCircle
Monk fruit: Tate & Lyle on monk fruit: 'Consumers intuitively understand that sweetness that comes from fruit is natural'
It may be a little further away from market, but has huge potential in the natural sweeteners space, predicts the entrepreneur behind Cweet - a natural high-intensity sweetener from a protein called brazzein: Beyond stevia: Will brazzein make the natural sweeteners premier league?
Finally, expect more launches containing a natural sweetener from oats called OatSweet:Novel oat-based sweetener rides crest of non-GMO wave
Picture: Sweet Green Fields