Get him to the Greek!
Expect still more activity in Greek yogurt in 2013 as more companies seek to cash in on its high protein, low fat credentials with new formats that take it beyond the refrigerator into new categories and formats: Greek yogurt success expanding beyond the refrigerator
Greek and Greek-style products accounted for 29% of US yogurt launches in year to June 2012
Greek yogurt and ‘better-for-you’ products set to drive 2012 US dairy sales