BakeryandSnacks has dug into fresh IRI data to dish up the latest list of top 10 best-selling cereal brands in the US for 2014.
There has been change in the US cereal market over the past year – but have the best-selling brands moved? And has there been change at the top?
The top 10 list for 2014 has been made using data from the Chicago-based research firm on dollar sales for the 52 weeks ending August 10, 2014. Sales figures were taken from multi-outlets – supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains across the US.
Total sales for the US ready-to-eat cereal category were pegged at $9.02bn – down on last year where the category pulled in $9.4bn for the 52 weeks ending June 16, 2013, according to IRI.
* NB This year Special K doesn't feature in the top 10 as we have looked at the data for individual brands within its portfolio. In last year's top 10, it featured as combined Special K and Special K Red Berries sales.
Copyright - Unless otherwise stated all contents of this web site are © 2015 - William Reed Business Media SAS - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions
From Hain Celestial’s coconut dream desserts to Field Roast’s innovative vegan cheese slices, this month’s new products...
With diabetes rates rising, many healthy people are starting to consider the effects of blood glucose levels...