SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

News > Suppliers

Read more breaking news

 

 
Loading...

'You can feel the difference in half an hour...' PLT on why Zembrin could be a blockbuster

By Elaine WATSON , 20-Nov-2012
Last updated on 20-Nov-2012 at 15:56 GMT2012-11-20T15:56:15Z

One of the most interesting new product launches at Supply Side West last week was stress-buster Zembrin, the first patented, standardized and clinically studied extract of Sceletium tortuosum, a succulent plant known by the San people of South Africa as ‘Kanna’.

Zembrin, which was launched by New Jersey-based PL Thomas (PLT) and South African partner HG&H Pharmaceuticals, “has the potential to be a blockbuster product in food and dietary supplements”, PLT director of business development Seth Flowerman told FoodNavigator-USA.

“It is experiential, meaning that you can really feel it. It’s also rapidly acting - it works in as little as half an hour. This is already a major factor in driving re-use.

“It’s also different from anything that’s really out there. Its price per dose is also comparable, if not lower, than competitive branded ingredients."

Improvements in mood, cognitive set flexibility and executive function  

Zembrin made its debut at the Supply Side West show in Las Vegas this year

Zembrin was recently studied in a trial at the University of Western Ontario in Canada designed to establish whether a 25mg daily dose enhances cognition in healthy, non-depressed subjects.

Statistically significant improvement for the Zembrin group was seen in cognitive set flexibility and executive function including processing speed, while a positive effect on mood was also noted, said Flowerman.

The extract, which has gone through the new dietary ingredient notification process for supplements and is also self-affirmed Generally Regarded As Safe (GRAS),has a neutral flavor and color and is fully soluble, making it suitable for incorporation into products such as bars or beverages as well as supplements, he said.

Click here for more details.

New ingredient set to give caffeine a run for its money, supplier says

New ingredient set to give caffeine a run for its money, supplier says

Ingredient supplier Compound Solutions has introduced a nature identical version of theacrine branded as...

Cargill highlights cavity-fighting effect of Zerose erythritol at SupplySide West trade show

Cargill highlights cavity-fighting effect of Zerose erythritol at SupplySide West trade show

Research by Cargill shows its Zerose brand erythritol does more than just cut calories; ...

Bamboo fiber, protein beverages, and gummies: Hydrocolloid expert talks innovative delivery systems

Bamboo fiber, protein beverages, and gummies: Hydrocolloid expert talks innovative delivery systems

Beverages continue to be one of the hot beds for innovation when it comes...

Consumers say it’s natural if it comes from a plant: PureCircle

Consumers say it’s natural if it comes from a plant: PureCircle

Faith Son

vice president of global marketing and innovation, PureCircle

Cargill rides publicity wave with Trehalose functional ingredient

Cargill rides publicity wave with Trehalose functional ingredient

Cargill has weathered a potential media storm concerning its functional ingredient Trehalose.  The ingredient,...

Particulars of GRAS process leave it open to criticism, expert says

Particulars of GRAS process leave it open to criticism, expert says

The GRAS process as it stands in the United States is vulnerable to criticism...

Global ID: 'Demand for Non-GMO-Project verification doubled after Whole Foods put its GMO cards on the table...'

Global ID: 'Demand for Non-GMO-Project verification doubled after Whole Foods put its GMO cards on the table...'

The growth of the Non-GMO Project verification scheme has been nothing short of explosive...

Saturated fat guidelines out, food guidelines in?

Get rid of nutrients and focus on foods in guidelines, says sat fat researcher

Benoit Lamarche

Saturated fat researcher, Laval University

'It's business as usual': Davisco Foods on Agropur takeover

'It's business as usual': Davisco Foods on Agropur takeover

Polly Olson

Vice President of Business Development, Davisco Foods International

Snack trends 2014: Euromonitor says popcorn and thins

Euromonitor: Popcorn and thins epitomize ‘indulgence without the guilt’

Popcorn has exploded and thins have sliced into action in snacking – both riding...

InHarvest: Legumes, pulses steal spotlight from animal protein

At the 2014 Research Chefs Association Conference & Culinology Expo, FoodNavigator-USA caught up with...

SFA head: ‘A little term called class action suits’ is prompting GMO removal

SFA head: ‘A little term called class action suits’ is prompting GMO removal

Genetically modified organisms are safe and there is a need and place for them...

Could oats be the next gluten-free star?

Could oats be the next gluten-free star?

Oats, when the supply chain ensures no cross-contamination, are a gluten-free cereal grain. So...

Fed up: Probiotic research veteran issues global call to action

Fed up: Probiotic research veteran issues global call to action

Veteran probiotic researcher professor Gregor Reid is not a happy man. It’s time the...

GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?

GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?

General Mills’ move to go GMO-free on its flagship Cheerios brand has caused quite...

Irish firm offers (cheaper) heat resistant probiotics for infant formula

Irish firm offers (cheaper) heat resistant probiotics for infant formula

Sinéad Doherty, PhD

Founder, AnaBio Technologies

Key Industry Events

 

Access all events listing

Our events, Events from partners...