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Energy drinks and shots

Energy drinks and shots

While volumes of most packaged food and beverage categories are pretty flat in the US retail market, unit sales of energy drinks and shots continue to grow strongly. But can the meteoric growth continue, and what effect will increased regulatory scrutiny have on the sector?  Keep up to date in this new section of FoodNavigator-USA.

Sports drinks aren’t enough to boost performance - salt may help: Research

Salt supplementation may improve exercise performance according to Spanish researchers – but health claims for sodium are still not authorised.

Japanese C-store sales boom fires Monster Energy's international turnaround

Monster Beverage Corporation CEO Rodney Sacks hopes the company's recent deal with Coke will fire further international growth in markets including Japan, after its international arm returned to year-on-year earnings...

NutriFusion applies stabilization technology to protein powder and meal replacement ingredients

NutriFusion, a supplier of stabilized whole food fruit and vegetable powders, has entered the protein game with two products based on plant proteins.

Amara Drink aims to modernize the sports drink category with low-sugar option

The founder of Amara Beverage Company is on a bold mission to fight the obesity epidemic by “modernizing” the sports drink category, which he says is filled with beverages laden...

DGAC’s criticism of high intensity sweeteners is “contradictory", says ABA

DGAC "ignores science", says American Beverage Association; but CSPI welcomes its 'blunt advice' to consume fewer sugary drinks

If the meat lobby isn’t happy with the Dietary Guidelines Advisory Committee’s (DGAC’s) recommendations on what constitutes a healthy diet, neither it seems, is the American Beverage Association (ABA), which...

Keurig Green Mountain expands hot options even as it prepares for cold launch

Thanks in part to the ongoing success of Keurig Green Mountain’s personal beverage brewing system, sales of single cup coffee are helping to buoy the overall coffee category as sales...

‘You’re giving us one hell of a corporate wedgie!’ Virginia craft brewer slams 'bullying' Red Bull

Virginia craft brewery Old Ox Brewery has accused Red Bull of bully boy tactics as the energy drinks giant presses on with a trademark action to try and force it...

Beverage trend watching panel highlights: ‘Sugar has become a major concern for American consumers’

From the steady decline of carbonates to the dramatic rise of energy, the prospects for Keurig Cold and how 7-Eleven evaluates new products, our beverage trend-watching panel debate covered a...

The Coca-Cola Company releases FY14 results

US market holds hope for Coca-Cola; while RTD tea boosts billion dollar brands

The Coca-Cola Company says the US market can help offset global challenges in 2015, warning that 2015 will be a ‘transition’ year while initiatives take hold.   

Join us today at the Beverage Innovation Summit

Are you interested in what's happening in beverages? Well today is your lucky day!

Convenience stores emerge as health food destination

More consumers are seeking healthy foods and beverages at convenience stores, creating an opportunity in a previously often overlooked channel for manufacturers of these products to expand their reach, according...

One week to go! Join us at the Beverage Innovation Summit on February 4

Will Pepsi True & Coca-Cola Life revitalize the cola market, or are today’s more demanding and sophisticated consumers looking for more than refreshment and ‘no-artificial’ claims from their beverage calories...

Healthy Beverage Innovation

Healthy startups need healthy employees and leaders to succeed, TumericALIVE exec notes

Entrepreneurs need to stay healthy in order to ensure the long-term success and health of their start-up, advises a top executive at TumericALIVE, a young beverage company dedicated to making...

Monster & Red Bull among brands attacked for 'declining to commit to restrict marketing to under 18s'

Energy drink companies unwilling to protect teenagers, say US senators

The majority of the energy drinks market is unwilling to commit to protecting adolescents, according to a report by three US Senators.

Healthy beverage innovation

Chameleon Cold-Brew produces consistent coffee for consistent sales

Consistency born from thoughtful attention to detail and hiring specialists before they were needed helped start-up Chameleon Cold-Brew rapidly expand distribution by three to four times, launch a new line...

Energy products & clean labels will not drive sales in 2015, NNB predicts

The absence of clean labels and fast energy from New Nutrition Business’ list of top 10 food, nutrition and health trends for 2015 is just as important as what made...

Based on benefits of D-ribose, new RTD tea line intends to break into energy sector

John Gagliardi let his experience as a college and professional lacrosse player guide his choices when it came to formulating his new energy beverage company.  Called Titan Tea, the product...

O Canada! Red Bull Summer Edition mauls Monster market share in Canada

Monster Energy admits that Red Bull’s successful Summer Edition launch with 7-Eleven meant it lost market share in Canada during Q3 2014, due its distribution partner’s ‘conflicting priorities’.

Berkeley’s soda tax opens door for similar measures nationwide

Mixed outcomes in California on measures to tax sugary drinks show such controversial initiatives can succeed, but it will not be easy. 

Insights from SupplySide West

New ingredient set to give caffeine a run for its money, supplier says

Ingredient supplier Compound Solutions has introduced a nature identical version of theacrine branded as TeaCrine. The ingredient offers benefits over caffeine, the mainstay of energy formulations, the company says.

Cocktail flavors to cognitive enhancement: Zenith’s Top 13 energy drinks trends

Zenith International includes cocktail flavors and cognitive enhancement within a list of 13 top trends it says have driven innovation in energy drinks on the basis of post-2012 product launches.

Insights from Barclays Back to School conference

Coca-Cola: We have to be willing to be a little riskier

Global instability in key regions and continued slumping US soda sales have put pressure on Coca-Cola’s long-term growth volume goals, but the beverage industry giant is prepared to take a...

Don’t write off carbonated soft drinks just yet, says PepsiCo: Mountain Dew Kickstart worth 'almost $250m' in two years

While Diet Pepsi sales remain pretty dire, strong growth from Mountain Dew Kickstart, Wild Cherry Pepsi and retro-style ‘real-sugar’ Pepsi prove that Americans haven’t lost their enthusiasm for carbonated soft...

One for the girls? Hype Energy targets US market, with some help from Kim Kardashian and Candice Swanepoel…

As brand managers at Monster and Red Bull are well aware, their audience has always extended well-beyond extreme sports enthusiasts. But boy-racers still seem to dominate much of their marketing,...