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Energy drinks and shots

Energy drinks and shots

While volumes of most packaged food and beverage categories are pretty flat in the US retail market, unit sales of energy drinks and shots continue to grow strongly. But can the meteoric growth continue, and what effect will increased regulatory scrutiny have on the sector?  Keep up to date in this new section of FoodNavigator-USA.

Berkeley ‘soda tax’ linked to 21% drop in sugary beverage consumption, study finds

Within months of enacting Berkeley’s controversial “soda tax” and the corresponding public awareness campaign on the health risks of sugar-sweetened beverages, consumption of the drinks in the California city dropped...

The top 25 soft drinks brands by value are…

Brand business valuation and strategy consultancy Brand Finance announced its list of the 25 most valuable soft drinks brands. Even top contender Coca-Cola, on the throne for many years, couldn’t...

Erythritol outperforms xylitol in plaque prevention, article concludes

A review article published in a dentistry journal makes the case that erythritol is superior to xylitol or sorbitol in preventing adhesion of harmful bacteria to teeth.

NutriBlade offers wheatgrass in a convenient ready-to-drink format that ‘actually tastes good’

Athletes and health conscious consumers who for years have endured the strong taste and off-putting texture of wheatgrass and the mess that comes with juicing it as a tradeoff for...

Summer Fancy Food Show

Coffee breaks free from mugs to enter new categories in new formats

While many Americans consider coffee a must have beverage in the morning, innovators showcasing products at the Summer Fancy Food Show in New York City in late July demonstrated that...

News in brief

New Monster brands Mutant and Hydro could each generate $200-$400m in retail sales in 2-3 years, predicts Wells Fargo

Mutant and Hydro – two new brands Monster Beverage Co plans to unveil this year - could each generate $200-$400m in retail sales within two to three years, the bulk...

More water and less fizzy drinks lead to ‘unprecedented calorie reduction’ in US diet, market study says

As US bottled water consumption increased, “trillions of calories from [the] American diet” were cut, a new study by the Beverage Marketing Corporation has found. But is there still space for other...

Packaged cold brew coffee is gaining traction, & still has plenty of room for additional players

Cold brew coffee is creating quiet the buzz in the US with new brands streaming into the market and retail sales growing exponentially in the past five years. 

Kishr brings Yemeni coffee cherry tisane to the Midwest

Amid the coffee craze, many companies are coming up with different ways to use the often thrown away flesh and pulp from the coffee cherry. Chicago-based Rowida Assalimy is building...

ROAR Beverages CEO: ‘We’re not trying to be another Gatorade’

Looking to bridge the gap between sports and functional drinks, ROAR Beverages created a line of performance drinks using coconut water and packaged it with bold designs to cater towards...

Hemp food and personal care US retail sales estimated at $283 million

According toThe Hemp Industries Association (HIA), total retail sales of hemp food, supplements, and body care products in the US in 2015 approached $283 million. With auto parts, building materials...

Turmeric, matcha & mushroom among specialty teas that are engaging Millennials and driving sales

Sales of tea in the US continue to climb steadily, thanks in part to a big push from interest in specialty tea – especially by millennials, according to the Tea...

Millennials chose coffee based on emotional, “elevated needs,” survey finds

For most millennials, selecting coffee is an emotional decision that goes beyond meeting basic needs such as freshness and affordability to include the social and environmental impact of how it...

5-Hour Energy awarded $20 million in counterfeiting case

5-Hour Energy has settled its claims against most of the more than 70 defendants named in a high-profile, consolidated lawsuit concerning a nationwide counterfeit operation.

Expo West 2016

Plant-based innovations help manufacturers meet consumer demand for animal-product alternatives

Consumer interest in plant-based alternatives for animal products is driving innovation across categories from dairy and eggs to meat and desserts as showcased by manufacturers at Natural Products Expo West. ...

Expo West 2016

New waters continue to overflow at Expo West

Consumer demand for premium and functional waters appears insatiable based on the number of new brands jumping in the category at Natural Products Expo West earlier this month and the...

Expo West 2016

Kombucha must overcome taste, texture perceptions to appeal to mainstream, KeVita exec says

Explosive consumer interest in functional beverages and bold flavors have prompted retailers in the natural channel to pack their shelves with national and regional brands of kombucha – completely saturating...

Expo West 2016

Four Sigmatic strives to make mushrooms less intimidating with drink mixes

Beverage company Four Sigmatic wants to help Americans overcome their fear of mushrooms so they can reap the ingredient’s health benefits by grinding them into a powder that is combined...

New products gallery (beverages): NÜMOO enters super-premium nut milk category, DRINKmaple prepares to unleash DRINKmelon

From high pressure processed (HPP) pistachio milks to probiotic-packed juices and elixirs, check out FoodNavigator-USA’s latest gallery of new beverages hitting US shelves - many of which are on show at...

High coffee consumption linked to reduced risk of MS, study finds

Reaching for a fourth, fifth or even sixth cup of coffee per day could provide more than an energy boost – it also could help protect against developing multiple sclerosis,...

Many Americans continue to drink sugary beverages daily, CDC research concludes

Fewer Americans are reaching for sugar sweetened beverages, but consumption remains high – prompting a call for more aggressive measures to further reduce ingestion, according to new research released by...

Dieting is out – find out what is “in” at our Weight Management forum March 16

Normally about this time of year the airwaves and social media begin to buzz with messages about getting ready for bikini season or offers to help consumers shed the last...

Highlights from the 2016 Beverage Innovation Summit: Suja's 'dog years', soda in a funk, and high pH water on fire

Want to know the size of the cold brew coffee prize, when Suja finally broke even, and what all the fuss is about over alkaline water? Check out the highlights of...

Consumers more likely to trust iconic brands, but are open to innovative startups, survey shows

Consumers are more likely to trust iconic brands from large corporations with long track records of consistent performance, but younger, smaller companies can edge out Big Food with meaningful innovation...

Probiotics can offer something most functional foods don’t, says GoodBelly: Instant gratification

Unlike many functional food brands, GoodBelly does not ask consumers to wait 40 years for a return on their investment, says Alan Murray, CEO of brand owner NextFoods. Most customers,...

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