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Energy drinks and shots

Energy drinks and shots

While volumes of most packaged food and beverage categories are pretty flat in the US retail market, unit sales of energy drinks and shots continue to grow strongly. But can the meteoric growth continue, and what effect will increased regulatory scrutiny have on the sector?  Keep up to date in this new section of FoodNavigator-USA.

AUGUST 2015 NEWS QUIZ: Are you up to speed with the latest food & beverage industry news?

Do you know what company Coca-Cola just took a minority stake in, or what revenues EPIC Provisions is forecasting to make in 2015?  And which beverage brand just got into...

J.M. Smucker Co.’s coffee sales turn around on strength of 5-prong plan

J.M. Smucker Co.’s aggressive efforts to wake up its sleepy coffee segment are working, resulting in a 12% increase in the segment’s sales and a 13% increase in its profits...

Agua Fruit Essence seeks an in-demand, not-so-sweet spot between plain water and sugary beverages

With the launch of Fruit Essence and the rebranding of Agua Enerviva as Energy Water, the beverage company Agua is going after consumers who increasingly are rejecting sugar-sweetened sodas and...

New beverages gallery: From Soylent 2.0 to Bai Antiwater, FATwater, and tea lattes

From caffeine-free energy drinks and 'coffeehouse style' tea lattes to chia and greens drinks and ready-to-drink Soylent, check out FoodNavigator-USA's gallery of new beverage launches hitting US shelves this summer....

Rumbling into the US: ‘Supershake’ maker Rumble looks to start small, grow big

Rumble, a company that produces an all-natural “supershake” drink, is launching its brand in the US after ramping up business across Canada.

'We switched from glass to aluminum cans, and the brand just exploded'

Hiball Energy brand worth $15-20m in retail sales, says CEO: ‘The market is finally catching up with us’

Back in 2011/12, nerves were getting very frayed at Hiball Energy, which was doing a steady trade in upmarket energy drinks in elegant glass bottles, but “losing more and more...

Coffee pods’ days as a category leader could be numbered, Euromonitor analysts say

The dramatic rise of coffee pod sales in the U.S. has been a rare bright spot for the retail category in the past few years, but the platform’s days at...

Sales of energy shots slump as consumers reach for drinks instead

Sales of energy shots are slumping as their medicinal taste and less favorable position as a supplement drive consumers to reach for energy drinks, which many shoppers consider safer, according...

Jolt Energy Gum relaunches as category experiences sales resurgence

Sales of chewing gum are climbing again after several years of stagnation, likely due to evolving tastes and eating patterns, in addition to new product launches, according to IRI Worldwide.

Premium price for Keurig Kold a ‘big obstacle’, say market reseachers

While shares in Keurig Green Mountain fell sharply after bosses unveiled the $299-$369 price tag for the new Keurig Kold machine (99c-$1.29 per pod), CEO Brian Kelley said purchase intent scores were...

US specialty food market surges 10.3% to $109.5bn in 2014; new buzzwords include grass-fed, fermented, pickled

US sales of specialty foods blasted through the $100bn barrier in 2014, with retail ($85.5bn) and foodservice sales ($24bn) combined hitting $109.5bn, up 10.3% on 2013 sales of $99.3bn, according...

Energy drink TV adverts are placed on channels that appeal to teens: US study

US energy drink manufacturers primarily advertise on television channels that appeal to adolescents, according to a study in the Journal of Nutrition Education and Behavior.

Sports drinks aren’t enough to boost performance - salt may help: Research

Salt supplementation may improve exercise performance according to Spanish researchers – but health claims for sodium are still not authorised.

Japanese C-store sales boom fires Monster Energy's international turnaround

Monster Beverage Corporation CEO Rodney Sacks hopes the company's recent deal with Coke will fire further international growth in markets including Japan, after its international arm returned to year-on-year earnings...

NutriFusion applies stabilization technology to protein powder and meal replacement ingredients

NutriFusion, a supplier of stabilized whole food fruit and vegetable powders, has entered the protein game with two products based on plant proteins.

Amara Drink aims to modernize the sports drink category with low-sugar option

The founder of Amara Beverage Company is on a bold mission to fight the obesity epidemic by “modernizing” the sports drink category, which he says is filled with beverages laden...

DGAC’s criticism of high intensity sweeteners is “contradictory", says ABA

DGAC "ignores science", says American Beverage Association; but CSPI welcomes its 'blunt advice' to consume fewer sugary drinks

If the meat lobby isn’t happy with the Dietary Guidelines Advisory Committee’s (DGAC’s) recommendations on what constitutes a healthy diet, neither it seems, is the American Beverage Association (ABA), which...

Keurig Green Mountain expands hot options even as it prepares for cold launch

Thanks in part to the ongoing success of Keurig Green Mountain’s personal beverage brewing system, sales of single cup coffee are helping to buoy the overall coffee category as sales...

‘You’re giving us one hell of a corporate wedgie!’ Virginia craft brewer slams 'bullying' Red Bull

Virginia craft brewery Old Ox Brewery has accused Red Bull of bully boy tactics as the energy drinks giant presses on with a trademark action to try and force it...

Beverage trend watching panel highlights: ‘Sugar has become a major concern for American consumers’

From the steady decline of carbonates to the dramatic rise of energy, the prospects for Keurig Cold and how 7-Eleven evaluates new products, our beverage trend-watching panel debate covered a...

The Coca-Cola Company releases FY14 results

US market holds hope for Coca-Cola; while RTD tea boosts billion dollar brands

The Coca-Cola Company says the US market can help offset global challenges in 2015, warning that 2015 will be a ‘transition’ year while initiatives take hold.   

Join us today at the Beverage Innovation Summit

Are you interested in what's happening in beverages? Well today is your lucky day!

Convenience stores emerge as health food destination

More consumers are seeking healthy foods and beverages at convenience stores, creating an opportunity in a previously often overlooked channel for manufacturers of these products to expand their reach, according...

One week to go! Join us at the Beverage Innovation Summit on February 4

Will Pepsi True & Coca-Cola Life revitalize the cola market, or are today’s more demanding and sophisticated consumers looking for more than refreshment and ‘no-artificial’ claims from their beverage calories...

Healthy Beverage Innovation

Healthy startups need healthy employees and leaders to succeed, TumericALIVE exec notes

Entrepreneurs need to stay healthy in order to ensure the long-term success and health of their start-up, advises a top executive at TumericALIVE, a young beverage company dedicated to making...

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