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Energy drinks and shots

Energy drinks and shots

While volumes of most packaged food and beverage categories are pretty flat in the US retail market, unit sales of energy drinks and shots continue to grow strongly. But can the meteoric growth continue, and what effect will increased regulatory scrutiny have on the sector?  Keep up to date in this new section of FoodNavigator-USA.

Millennials chose coffee based on emotional, “elevated needs,” survey finds

For most millennials, selecting coffee is an emotional decision that goes beyond meeting basic needs such as freshness and affordability to include the social and environmental impact of how it...

5-Hour Energy awarded $20 million in counterfeiting case

5-Hour Energy has settled its claims against most of the more than 70 defendants named in a high-profile, consolidated lawsuit concerning a nationwide counterfeit operation.

Expo West 2016

Plant-based innovations help manufacturers meet consumer demand for animal-product alternatives

Consumer interest in plant-based alternatives for animal products is driving innovation across categories from dairy and eggs to meat and desserts as showcased by manufacturers at Natural Products Expo West. ...

Expo West 2016

New waters continue to overflow at Expo West

Consumer demand for premium and functional waters appears insatiable based on the number of new brands jumping in the category at Natural Products Expo West earlier this month and the...

Expo West 2016

Kombucha must overcome taste, texture perceptions to appeal to mainstream, KeVita exec says

Explosive consumer interest in functional beverages and bold flavors have prompted retailers in the natural channel to pack their shelves with national and regional brands of kombucha – completely saturating...

Expo West 2016

Four Sigmatic strives to make mushrooms less intimidating with drink mixes

Beverage company Four Sigmatic wants to help Americans overcome their fear of mushrooms so they can reap the ingredient’s health benefits by grinding them into a powder that is combined...

New products gallery (beverages): NÜMOO enters super-premium nut milk category, DRINKmaple prepares to unleash DRINKmelon

From high pressure processed (HPP) pistachio milks to probiotic-packed juices and elixirs, check out FoodNavigator-USA’s latest gallery of new beverages hitting US shelves - many of which are on show at...

High coffee consumption linked to reduced risk of MS, study finds

Reaching for a fourth, fifth or even sixth cup of coffee per day could provide more than an energy boost – it also could help protect against developing multiple sclerosis,...

Many Americans continue to drink sugary beverages daily, CDC research concludes

Fewer Americans are reaching for sugar sweetened beverages, but consumption remains high – prompting a call for more aggressive measures to further reduce ingestion, according to new research released by...

Dieting is out – find out what is “in” at our Weight Management forum March 16

Normally about this time of year the airwaves and social media begin to buzz with messages about getting ready for bikini season or offers to help consumers shed the last...

Highlights from the 2016 Beverage Innovation Summit: Suja's 'dog years', soda in a funk, and high pH water on fire

Want to know the size of the cold brew coffee prize, when Suja finally broke even, and what all the fuss is about over alkaline water? Check out the highlights of...

Consumers more likely to trust iconic brands, but are open to innovative startups, survey shows

Consumers are more likely to trust iconic brands from large corporations with long track records of consistent performance, but younger, smaller companies can edge out Big Food with meaningful innovation...

Probiotics can offer something most functional foods don’t, says GoodBelly: Instant gratification

Unlike many functional food brands, GoodBelly does not ask consumers to wait 40 years for a return on their investment, says Alan Murray, CEO of brand owner NextFoods. Most customers,...

Grow the core and add more: PepsiCo reports Frito-Lay profit up 6%

Frito-Lay has benefited from improved productivity and lower commodity costs in the past 12 months, PepsiCo has reported in its full-year results.

Kuli Kuli expands portfolio, mission with energy shot launch

Moringa superfood product manufacturer Kuli Kuli expands it portfolio and the reach of its social mission with the launch of three energy shots, thanks to an infusion of $1 million...

New Jersey sports drink company learns from its mistakes

After some false starts, Jersey Pump CEO Dany Nohra believes his company is on the right track in the growing sports and energy drink market.

Safety warnings could deter parents from buying sugar-sweetened drinks

Adding warning labels about weight gain, disease and tooth decay to sugar-sweetened beverages, as proposed by several state bills, could deter parents from buying them for their children, a new...

What are the key beverage trends - and companies - to watch in 2016?

What distinguishes the winners from the losers in the ultra-competitive beverages market?

Coffee pod sales growth slows, but emerging trends could expand category’s reach, Packaged Facts

Sales of single-serve coffee pods in the US continue to grow, but the pace will slow in coming years as the maturing category enters a tumultuous period fraught with increased...

Grass Fed Coffee hopes to bring butter coffee back in easy, RTD format

Butter is back, and soon too could be butter coffee if the manufacturers of Grass Fed Coffee, a ready-to-drink version of bullet coffee, meet their Kickstarter goal to raise $15,000...

Nestlé scientists developing slow-release coffee

Scientists at Nestlé are working on a new formula for slow-release coffee, something that could conceivably spread the effects of caffeine out over a longer period of time.

Beverage developers feed the trend of alternative energy drinks

As consumers are increasingly aware of the health problems associated with energy drinks, a Californian brand has spotted an opportunity for alternative energy products as mixers with juice, smoothies or...

Beverage entrepreneurs and trends to watch: From bone broth to pecan milk

From veggie juice and bone broth combinations to pecan milk, teas brewed with wild-crafted chaga (a nutrient-packed fungus that grows on birch trees), bamboo leaves and the 'superherb' of the...

Coffee preferences will swing back to filters, expand dayparts and add natural flavors

Automatic drip coffee is regaining favor with consumers who increasingly are turning their backs on single-serve pods, which some perceive as convenient but a lower quality and more wasteful than...

Kickstarter can give firms an edge negotiating distribution, says maker of TRUEnergy

For startup Tru, Inc., a successful Kickstarter campaign is about more than raising funds to launch its TRUEnergy sports shot – it is about proving to retailers and future investors...

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