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Energy drinks and shots

Energy drinks and shots

While volumes of most packaged food and beverage categories are pretty flat in the US retail market, unit sales of energy drinks and shots continue to grow strongly. But can the meteoric growth continue, and what effect will increased regulatory scrutiny have on the sector?  Keep up to date in this new section of FoodNavigator-USA.

Kuli Kuli expands portfolio, mission with energy shot launch

Moringa superfood product manufacturer Kuli Kuli expands it portfolio and the reach of its social mission with the launch of three energy shots, thanks to an infusion of $1 million...

New Jersey sports drink company learns from its mistakes

After some false starts, Jersey Pump CEO Dany Nohra believes his company is on the right track in the growing sports and energy drink market.

Safety warnings could deter parents from buying sugar-sweetened drinks

Adding warning labels about weight gain, disease and tooth decay to sugar-sweetened beverages, as proposed by several state bills, could deter parents from buying them for their children, a new...

What are the key beverage trends - and companies - to watch in 2016?

What distinguishes the winners from the losers in the ultra-competitive beverages market?

Coffee pod sales growth slows, but emerging trends could expand category’s reach, Packaged Facts

Sales of single-serve coffee pods in the US continue to grow, but the pace will slow in coming years as the maturing category enters a tumultuous period fraught with increased...

Grass Fed Coffee hopes to bring butter coffee back in easy, RTD format

Butter is back, and soon too could be butter coffee if the manufacturers of Grass Fed Coffee, a ready-to-drink version of bullet coffee, meet their Kickstarter goal to raise $15,000...

Nestlé scientists developing slow-release coffee

Scientists at Nestlé are working on a new formula for slow-release coffee, something that could conceivably spread the effects of caffeine out over a longer period of time.

Beverage developers feed the trend of alternative energy drinks

As consumers are increasingly aware of the health problems associated with energy drinks, a Californian brand has spotted an opportunity for alternative energy products as mixers with juice, smoothies or...

Beverage entrepreneurs and trends to watch: From bone broth to pecan milk

From veggie juice and bone broth combinations to pecan milk, teas brewed with wild-crafted chaga (a nutrient-packed fungus that grows on birch trees), bamboo leaves and the 'superherb' of the...

Coffee preferences will swing back to filters, expand dayparts and add natural flavors

Automatic drip coffee is regaining favor with consumers who increasingly are turning their backs on single-serve pods, which some perceive as convenient but a lower quality and more wasteful than...

Kickstarter can give firms an edge negotiating distribution, says maker of TRUEnergy

For startup Tru, Inc., a successful Kickstarter campaign is about more than raising funds to launch its TRUEnergy sports shot – it is about proving to retailers and future investors...

Cameron’s Handcrafted Coffee offers single serve filters as alternative to plastic K-Cups

Small batch roaster Cameron’s Handcrafted Coffee believes in drinking coffee from a cup – not brewing from one, which is one of the many reasons its single serve coffee brews...

The rise and rise of REBBL (Roots + Extracts + Berries + Bark + Leaves): ‘I saw magic in this company’ says new CEO

Not so long ago, an organic beverage brand boasting ‘adaptogenic super-herbs’ would have had a fairly niche audience. Today, it’s a very different story, says Sheryl O’Loughlin, former CEO of Clif Bar...

The curious case of energy drinks & hypokalemia

The medical case study of a man rushed to intensive care with severe potassium deficiency has brought the issue of energy drinks and hypokalemia back into the spotlight.

Fall flavors & energy products top consumer purchase intent in October

As the nights grow longer and colder, consumers are reaching for products that evoke the cozy feeling of fall and that will help them wake up before the sun. 

Entrepreneur to bring hot canned beverage to the US

After years of popularity in Japan, an entrepreneur is bringing hot canned coffee to the US.

If you survive, you thrive: Guayaki yerba mate’s slow-burning success

In the hyper-competitive beverage world, it’s hard to imagine a brand pioneering a new beverage category using a mission-driven business model aimed at restoring the rainforest would still be around...

SupplySide West 2015: Protein trends part 1

Bakery, snacks & beverage could be next frontier for high-protein products, experts say

As the high-protein trend matures from niche to mainstream, innovative manufacturers are tapping into the still-significant growth opportunity by adding the ingredient to a broader range of platforms, including baked...

Energy shot based on hemp juice poised to hit market

Another shot competitor seeks to take 5 Hour Energy’s title, this time based on the benefits of “hemp juice.”

Part 2: One-on-one with The Tea Council of the USA on Emerging Trends

Increased innovation needed to further drive tea sales in the US

Sales of tea in the US are booming, but the industry still faces tough competition and must continue to innovate to capture a larger “share of throat,” according to Peter...

Part 1: One-on-one with the Tea Council of the USA on emerging trends

More Americans are reaching for green tea, consumer survey reveals

America may be a nation of black tea drinkers, but increasingly they are reaching for green tea for its health benefits, rich cultural experience and diverse flavor profile, according to...

Dairy Farmers of America launches milk-based, caffeine-free energy drink

Dairy Farmers of America (DFA) has launched a milk-based energy drink that doesn't rely on caffeine or other stimulants.

NeuroGum raises more than $10,000 in two days to take on the energy & cognition categories

If Indigogo investors’ overwhelming interest in the upcoming launch of NeuroGum is any indication, the self-proclaimed focus-boosting gum could be a formidable competitor in the cognitive and energy food and...

AUGUST 2015 NEWS QUIZ: Are you up to speed with the latest food & beverage industry news?

Do you know what company Coca-Cola just took a minority stake in, or what revenues EPIC Provisions is forecasting to make in 2015?  And which beverage brand just got into...

J.M. Smucker Co.’s coffee sales turn around on strength of 5-prong plan

J.M. Smucker Co.’s aggressive efforts to wake up its sleepy coffee segment are working, resulting in a 12% increase in the segment’s sales and a 13% increase in its profits...

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