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Energy drinks and shots

Energy drinks and shots

While volumes of most packaged food and beverage categories are pretty flat in the US retail market, unit sales of energy drinks and shots continue to grow strongly. But can the meteoric growth continue, and what effect will increased regulatory scrutiny have on the sector?  Keep up to date in this new section of FoodNavigator-USA.

Cameron’s Handcrafted Coffee offers single serve filters as alternative to plastic K-Cups

Small batch roaster Cameron’s Handcrafted Coffee believes in drinking coffee from a cup – not brewing from one, which is one of the many reasons its single serve coffee brews...

The rise and rise of REBBL (Roots + Extracts + Berries + Bark + Leaves): ‘I saw magic in this company’ says new CEO

Not so long ago, an organic beverage brand boasting ‘adaptogenic super-herbs’ would have had a fairly niche audience. Today, it’s a very different story, says Sheryl O’Loughlin, former CEO of Clif Bar...

The curious case of energy drinks & hypokalemia

The medical case study of a man rushed to intensive care with severe potassium deficiency has brought the issue of energy drinks and hypokalemia back into the spotlight.

Fall flavors & energy products top consumer purchase intent in October

As the nights grow longer and colder, consumers are reaching for products that evoke the cozy feeling of fall and that will help them wake up before the sun. 

Entrepreneur to bring hot canned beverage to the US

After years of popularity in Japan, an entrepreneur is bringing hot canned coffee to the US.

If you survive, you thrive: Guayaki yerba mate’s slow-burning success

In the hyper-competitive beverage world, it’s hard to imagine a brand pioneering a new beverage category using a mission-driven business model aimed at restoring the rainforest would still be around...

SupplySide West 2015: Protein trends part 1

Bakery, snacks & beverage could be next frontier for high-protein products, experts say

As the high-protein trend matures from niche to mainstream, innovative manufacturers are tapping into the still-significant growth opportunity by adding the ingredient to a broader range of platforms, including baked...

Energy shot based on hemp juice poised to hit market

Another shot competitor seeks to take 5 Hour Energy’s title, this time based on the benefits of “hemp juice.”

Part 2: One-on-one with The Tea Council of the USA on Emerging Trends

Increased innovation needed to further drive tea sales in the US

Sales of tea in the US are booming, but the industry still faces tough competition and must continue to innovate to capture a larger “share of throat,” according to Peter...

Part 1: One-on-one with the Tea Council of the USA on emerging trends

More Americans are reaching for green tea, consumer survey reveals

America may be a nation of black tea drinkers, but increasingly they are reaching for green tea for its health benefits, rich cultural experience and diverse flavor profile, according to...

Dairy Farmers of America launches milk-based, caffeine-free energy drink

Dairy Farmers of America (DFA) has launched a milk-based energy drink that doesn't rely on caffeine or other stimulants.

NeuroGum raises more than $10,000 in two days to take on the energy & cognition categories

If Indigogo investors’ overwhelming interest in the upcoming launch of NeuroGum is any indication, the self-proclaimed focus-boosting gum could be a formidable competitor in the cognitive and energy food and...

AUGUST 2015 NEWS QUIZ: Are you up to speed with the latest food & beverage industry news?

Do you know what company Coca-Cola just took a minority stake in, or what revenues EPIC Provisions is forecasting to make in 2015?  And which beverage brand just got into...

J.M. Smucker Co.’s coffee sales turn around on strength of 5-prong plan

J.M. Smucker Co.’s aggressive efforts to wake up its sleepy coffee segment are working, resulting in a 12% increase in the segment’s sales and a 13% increase in its profits...

Agua Fruit Essence seeks an in-demand, not-so-sweet spot between plain water and sugary beverages

With the launch of Fruit Essence and the rebranding of Agua Enerviva as Energy Water, the beverage company Agua is going after consumers who increasingly are rejecting sugar-sweetened sodas and...

New beverages gallery: From Soylent 2.0 to Bai Antiwater, FATwater, and tea lattes

From caffeine-free energy drinks and 'coffeehouse style' tea lattes to chia and greens drinks and ready-to-drink Soylent, check out FoodNavigator-USA's gallery of new beverage launches hitting US shelves this summer....

Rumbling into the US: ‘Supershake’ maker Rumble looks to start small, grow big

Rumble, a company that produces an all-natural “supershake” drink, is launching its brand in the US after ramping up business across Canada.

'We switched from glass to aluminum cans, and the brand just exploded'

Hiball Energy brand worth $15-20m in retail sales, says CEO: ‘The market is finally catching up with us’

Back in 2011/12, nerves were getting very frayed at Hiball Energy, which was doing a steady trade in upmarket energy drinks in elegant glass bottles, but “losing more and more...

Coffee pods’ days as a category leader could be numbered, Euromonitor analysts say

The dramatic rise of coffee pod sales in the U.S. has been a rare bright spot for the retail category in the past few years, but the platform’s days at...

Sales of energy shots slump as consumers reach for drinks instead

Sales of energy shots are slumping as their medicinal taste and less favorable position as a supplement drive consumers to reach for energy drinks, which many shoppers consider safer, according...

Jolt Energy Gum relaunches as category experiences sales resurgence

Sales of chewing gum are climbing again after several years of stagnation, likely due to evolving tastes and eating patterns, in addition to new product launches, according to IRI Worldwide.

Premium price for Keurig Kold a ‘big obstacle’, say market reseachers

While shares in Keurig Green Mountain fell sharply after bosses unveiled the $299-$369 price tag for the new Keurig Kold machine (99c-$1.29 per pod), CEO Brian Kelley said purchase intent scores were...

US specialty food market surges 10.3% to $109.5bn in 2014; new buzzwords include grass-fed, fermented, pickled

US sales of specialty foods blasted through the $100bn barrier in 2014, with retail ($85.5bn) and foodservice sales ($24bn) combined hitting $109.5bn, up 10.3% on 2013 sales of $99.3bn, according...

Energy drink TV adverts are placed on channels that appeal to teens: US study

US energy drink manufacturers primarily advertise on television channels that appeal to adolescents, according to a study in the Journal of Nutrition Education and Behavior.

Sports drinks aren’t enough to boost performance - salt may help: Research

Salt supplementation may improve exercise performance according to Spanish researchers – but health claims for sodium are still not authorised.

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