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Energy drinks and shots

While volumes of most packaged food and beverage categories are pretty flat in the US retail market, unit sales of energy drinks and shots continue to grow strongly. But can the meteoric growth continue, and what effect will increased regulatory scrutiny have on the sector?  Keep up to date in this new section of FoodNavigator-USA.

From Red Bull to Big Red: Beverage industry veteran talks energy, classic soda and why Sparkling Ice should inspire us all

The energy drinks market has become more segmented in recent years, but relentlessly negative PR, a flurry of lawsuits and an FDA-probe have not dampened consumers’ enthusiasm for the original...

News in brief

Sambazon donates $50,000 to Whole Planet Foundation

Sambazon - the firm that made açai a household name in the US - has donated $50,000 to Whole Planet Foundation  to help fund microcredit for poverty alleviation worldwide. ...

KonaRed CEO: We’ll do for coffee fruit what POM did for pomegranates and Sambazon did for açai

Could coffee fruit be the next pomegranate? One firm on a mission to turn the one part of the coffee plant most growers aren’t interested in into the next big thing in...

Energy done better? Consumers want energy and taste, minus the calories, says Hydrive Energy Water

In the early days, energy drinks offered a sugary, cough-syrup-tasting ‘punch in the mouth’ caffeine hit. Pretty soon, many other options emerged, but the category is still growing and evolving,...

Study links US teen energy drink intake to illicit drug abuse

US teens who consume energy drinks are more likely to smoke cigarettes, drink alcohol and use abuse drugs according to a new cross-sectional survey of 20,000+ high school students.

'Marketing can and should be science-driven and scientists are great marketers': VIRUN CEO

'Loving my life…like a Big Mac after a 12 mile hike!'

BeverageDaily.com Personality of the Year 2013, VIRUN CEO Philip Bromley, reveals his lust for life and how soft drinks can combine ‘want with need’ to kick start the category, in...

‘No NPD in 2014? You must be joking!’ Monster launches Punch line

Monster Beverage CEO Rodney Sacks has hit back at suggestions the firm doesn’t have any big 2014 launches and believes a new Punch Monster line could fly given broad consumer...

Wolfish supps in beverage garb beware! Lowdown on the new FDA guidance

Food attorneys agree that energy shots responsibly marketed as dietary supplements not beverages should escape FDA censure after the agency updated guidance distinguishing the two, but warn firms against 'flicking...

Yuppies drink Red Bull, and 5-Hour Energy’s just 'treading water' – Monster CEO suggests

Monster Energy CEO Rodney Sacks says rivals 5-Hour Energy and Rockstar are just ‘treading water’ in sales terms while his brand is outstripping fierce rival Red Bull, which he hints...

THE FOODNAVIGATOR-USA BUSINESS LEADERS ROUND TABLE DEBATE

Highlights from FoodNavigator-USA’s CEO debate: From GMOs to gourmet popcorn, plant eggs & the rise and rise of gluten-free…

What keeps the CEOs of some of the most innovative US food and beverage firms awake at night? 

Industry applauds FDA's release of final version of liquid dietary supplements guidance

After a four-year delay, FDA has at last released a final version of its guidance on liquid dietary supplements.  The document doesn’t much change the line of thinking offered in...

Bad press affecting energy drink category: Mintel

On the heels of several lawsuits as well as proposed legislation on the marketing of energy drinks and shots, the category has faced an onslaught of negative media attention over...

5-Hour Energy fears spilling secret formula could ‘arm competitors’

5-Hour Energy tells BeverageDaily.com it fears a ‘loss of competitive advantage’ to rivals if the Oregon attorney general forces it to disclose the shot's secret formula.

Red Bull targets China for expansion (UPDATED)

Red Bull is planning to roll out its best-selling energy drink in China after gaining the necessary permissions, and is building an office in Shanghai, a spokesperson told FoodNavigator-USA. The...

San Francisco City Attorney defuses ‘meritless’ Monster Energy lawsuit

Monster’s lawsuit seeking to block the San Francisco City litigation seeking to force it to reform its energy drinks, packaging and marketing practices has been thrown out by a Federal...

Euromonitor beverage industry outlook: Declines in carbonates, the promise of 'natural' and the war on caffeine

From declining interest in soft drinks to the ongoing war on caffeine and the explosion of raw juices and functional beverages, 2013 has certainly been an eventful one for the...

The FoodNavigator-USA business leaders round table debate

Who is driving innovation in the US food & beverage market? Find out at the FoodNavigator-USA business leaders round table debate

What are the hottest trends in food and beverage? And are the big bucks really in blue-sky innovation, or have the most successful firms played with an existing concept and just...

Energy brand ‘buzz’ bounces back but can momentum continue into 2014?

Changes in marketing direction and a quiet year with lawsuits have seen three big players in the energy category bounce back in the eyes of consumers, but what does 2014...

Food labeling & litigation: What’s in store for 2014? Nutrition Facts, GMOs, natural claims, trans fats, GE salmon, whole grain statements

What might give the food and beverage industry's regulatory affairs teams sleepless nights in 2014? From more evaporated cane juice lawsuits to proposed changes to the Nutrition Facts panel, stay...

Trend spotting gallery: What’s hot and what’s not as we head into 2014?

From maple water to ‘brogurt’, posh jerky, seaweed chips, purple corn, gourmet popcorn and non-GMO labels; what were the hottest trends of 2013, and what’s on the menu for 2014?

Monster blasts paper on energy drinks and heart contractility as 'alarmist and misleading'

Monster Beverage Corp has blasted as “alarmist and misleading” widely-publicized - but unpublished - research presented at a medical conference in Chicago showing that healthy adults who consumed energy drinks...

Energy drinks under the microscope at 'myth-busting’ IFT webinar: How much caffeine are we really consuming, and is it safe?

While the FDA has raised concerns about the recent proliferation of caffeine-containing products on the market, particularly those marketed at young people, new data suggests energy drinks and shots contribute...

FDA to outline where a liquid supplement ends and a conventional food and beverage begins

The FDA is preparing to finalize guidance clarifying the often hazy dividing line between liquid supplements and conventional beverages and foods as the debate over the proliferation of caffeine-containing products...

Chia on the cusp of joining protein and omega-3 in mainstream functional food/beverage ranks: Marketing expert

Increasing numbers of products with superfoods like chia will see this favorite of the Aztecs joining the mainstream functional food/beverage ranks, says a leading marketing expert.

FDA UNAWARE OF DANGER OF 'CUMULATIVE' ENERGY INGREDIENT EFFECTS IN 2012

‘Extra stimulants to blame’ $85m NYC death lawsuit targets Red Bull

Red Bull must face down a lawsuit filed in New York today by the family of a man who died after drinking the beverage after a basketball game and claim...

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