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Energy drinks and shots

Energy drinks and shots

While volumes of most packaged food and beverage categories are pretty flat in the US retail market, unit sales of energy drinks and shots continue to grow strongly. But can the meteoric growth continue, and what effect will increased regulatory scrutiny have on the sector?  Keep up to date in this new section of FoodNavigator-USA.

News in brief

5-Hour Energy counterfeiter gets 7 years in federal prison

One of the primary defendants in the 5-Hour Energy counterfeit case, Walid Jamil, has been sentenced to seven years in prison and an additional three years of supervised release.

Soup-To-Nuts Podcast: Will Moringa knock kale out of the top superfood spot?

For years kale has reigned supreme as the go-to superfood for many Americans thanks in part to its relatively low cost, nutrient density, broad accessibility and the plethora of ways...

The brothers behind Sunniva Super Coffee tap into student demand for more energy

“We’ve always known this is a product for college students and young professionals, and the best way to reach them is foodservice,” Sunniva CEO Jimmy DeCicco told FoodNavigator-USA

Health advocates argue for a tax on sugary drinks in Canada to save lives and healthcare costs

Twenty-four public health advocates and organizations are calling on the Canadian government to levy a significant tax on manufacturers of sugary drinks to discourage consumption and help fund healthy living...

Experts weigh in on what the next ‘it’ beverage will be as sales for the once all supreme soda slow

For years, carbonated soft drinks were the go-to choice for Americans to quench their thirst and boost their energy, but in recent years the category has begun to falter –...

Ag Committee weighs whether SNAP should pay for sugary drinks

Prohibiting the purchase of sugar-sweetened beverages and other “unhealthy” foods and beverages with SNAP benefits, also known as food stamps, likely would not discourage their consumption, but would be costly...

The energy drinks market is maturing - and so should brands’ marketing strategies, says XYIENCE

The energy drinks market is maturing and so too is its consumer base, prompting the category to expand its marketing position to better appeal to a slightly older demographic.

Kellogg's eighteen94 leads $4.25m funding round in moringa superfood start-up Kuli Kuli

Kellogg Company’s venture capital fund eighteen94’s inaugural investment and lead position in a $4.25 million raise for the fast-growing startup Kuli Kuli will help the moringa superfood supplier and manufacturer...

Tea sales climb steadily on product development, emergence of tea houses & innovative marketing

Ongoing development of ready-to-drink tea and growing awareness of the health benefits and cultural importance of tea continue to drive sales of the beverage in the US, but future growth...

Yaupon Brothers American Tea are bringing back an almost forgotten native beverage

For more than 100 years, brewing and benefiting from the health aspects of Yaupon Holly -- a lightly caffeinated and antioxidant packed plant native to the US -- was nearly...

Beverage trendwatching at BevNET Live.. from personalization to probiotics

From fruit- and herb-infused apple cider vinegar to bitter melon & green tea combos, and collagen-laced waters, new beverage concepts are hitting the market every week. But which emerging trends...

Energy drinks are in the spotlight again after man develops acute hepatitis after excessive consumption

The health and safety of energy drinks and shots could come under the microscope again after a man developed acute hepatitis after excessive daily consumption of such a product, as...

BOMB Coffee’s ‘super caffeinated’ blend aims to help America’s armed forces

The founders of BOMB Coffee want to help America’s armed forces and veterans stay mentally sharp by offering them a “super caffeinated” specialty coffee and by donating a percentage of...

Expo East

Zevia expands beyond soda with cocktail mixers, sparkling water & energy drinks

With the launch of a new line of cocktail mixers, Zevia continues its transformation from a leader specializing in only diet, all-natural soda to a multi-service platform that offers beverages...

Expo East

The science behind the folklore: How drinking Pickle Juice alleviates cramps & speeds recovery

Usually urban legends are little more than myths. But every once and awhile there is a nugget of truth behind them, as in the case of athletes drinking pickle brine...

Berkeley ‘soda tax’ linked to 21% drop in sugary beverage consumption, study finds

Within months of enacting Berkeley’s controversial “soda tax” and the corresponding public awareness campaign on the health risks of sugar-sweetened beverages, consumption of the drinks in the California city dropped...

The top 25 soft drinks brands by value are…

Brand business valuation and strategy consultancy Brand Finance announced its list of the 25 most valuable soft drinks brands. Even top contender Coca-Cola, on the throne for many years, couldn’t...

Erythritol outperforms xylitol in plaque prevention, article concludes

A review article published in a dentistry journal makes the case that erythritol is superior to xylitol or sorbitol in preventing adhesion of harmful bacteria to teeth.

NutriBlade offers wheatgrass in a convenient ready-to-drink format that ‘actually tastes good’

Athletes and health conscious consumers who for years have endured the strong taste and off-putting texture of wheatgrass and the mess that comes with juicing it as a tradeoff for...

Summer Fancy Food Show

Coffee breaks free from mugs to enter new categories in new formats

While many Americans consider coffee a must have beverage in the morning, innovators showcasing products at the Summer Fancy Food Show in New York City in late July demonstrated that...

News in brief

New Monster brands Mutant and Hydro could each generate $200-$400m in retail sales in 2-3 years, predicts Wells Fargo

Mutant and Hydro – two new brands Monster Beverage Co plans to unveil this year - could each generate $200-$400m in retail sales within two to three years, the bulk...

More water and less fizzy drinks lead to ‘unprecedented calorie reduction’ in US diet, market study says

As US bottled water consumption increased, “trillions of calories from [the] American diet” were cut, a new study by the Beverage Marketing Corporation has found. But is there still space for other...

Packaged cold brew coffee is gaining traction, & still has plenty of room for additional players

Cold brew coffee is creating quiet the buzz in the US with new brands streaming into the market and retail sales growing exponentially in the past five years. 

Kishr brings Yemeni coffee cherry tisane to the Midwest

Amid the coffee craze, many companies are coming up with different ways to use the often thrown away flesh and pulp from the coffee cherry. Chicago-based Rowida Assalimy is building...

ROAR Beverages CEO: ‘We’re not trying to be another Gatorade’

Looking to bridge the gap between sports and functional drinks, ROAR Beverages created a line of performance drinks using coconut water and packaged it with bold designs to cater towards...

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