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Latest news on energy drinks, energy shots, caffeine labeling, Red Bull, Monster Energy

Energy drinks and shots

While volumes of most packaged food and beverage categories are pretty flat in the US retail market, unit sales of energy drinks and shots continue to grow strongly. But can the meteoric growth continue, and what effect will increased regulatory scrutiny have on the sector?  Keep up to date in this new section of FoodNavigator-USA.

Find out what's hot and what's next in the beverages aisle

From almond milk to tea for kids: Last chance to register for FoodNavigator-USA's beverage entrepreneurs forum!

Will tea replace 100% juice in your child's lunchbox? And what's the next $1bn beverage brand? Find out what our panel of beverage entrepreneurs thinks at our free-to-attend online forum...

Monster Energy 'truly sorry' for teen’s heart attack injury but denies responsibility

Monster Beverage Corporation has moved to quell investor disquiet as a jury trial starts to decide if it is liable for injury suffered by a teen whose mother claims its...

'WE WILL FIGHT TO DEFEND OURSELVES AGAINST CIVIL INTIMIDATION': 5-HOUR ENERGY

‘5-Hour Energy’s simply a caffeine delivery device’: Washington AG savages $1bn brand

Washington state attorneys insist that 5-Hour Energy wouldn’t work if it wasn’t for its caffeine content in a fierce attack on the credibility of America’s top-selling shot.

Sparkling Ice, Monster and Lipton Tea: US C-Store winners in 2014

Bottled water, energy and iced tea are expected to win big in 2014 as C-store operators predict a ‘banner year’ in packaged beverages led by brands including Sparkling Ice, Monster...

Register for the Foodnavigator-USA beverages entrepreneurs forum on July 23

Can natural sweeteners pull diet soda out of its funk?

Is diet soda in the doldrums because shoppers are suspicious of aspartame, or because they are just bored of Diet Coke and Diet Pepsi? And will naturally-sweetened products such as...

New products gallery: Gen Mills innovates to keep up with trends, Mamma Chia’s ‘cleaner energy’, CVS makes healthy snacks affordable

FoodNavigator-USA takes you through the latest and greatest in new product launches, from affordable healthy snacks and chia energy drinks to all-purpose stevia and dairy-free desserts. 

Insights from IFT 2014

The sky’s the limit for malleable energy category: Mintel

The concept of “energy” is a multifaceted one, to be sure: it can come in bursts or slowly; via beverages, shots, biscuits or bars; with appeal that spans sports nutrition,...

CSPI calls for warning letters on energy drinks, but are the numbers accurate?

The Center for Science in the Public Interest is calling on the Food and Drug Administration to require warning labels on energy drink containers notifying consumers of the risk of...

FDA probe threw 'wet blanket' over caffeinated food trend, but consumers still crave energy, says Datamonitor

The flow of caffeinated foods hitting the US market “slowed to a trickle” after Wrigley pulled its Alert Energy gum in the wake of the FDA probe into caffeine , says Datamonitor. But it’s...

Coke poised to pounce on Monster Energy? Analyst suggests suitors wary of ‘legal overhang’

Potential buyers of Monster Energy including Coke and Anheuser-Busch may be ‘waiting on the sidelines’ until the firm’s potential liabilities on outstanding legal issues have been settled.

Switched ON? Ornithine & caffeine combo promises a more sophisticated approach to energy drink formulation

The neuropsychologist behind cognitive health beverage Nawgan  reckons his latest innovation 'ON powered refreshment’' - which combines caffeine and the fatigue-busting amino acid ornithine - has more mainstream appeal, bringing a fresh twist...

Underlying forces will continue to drive functional food growth, analyst says

The hot market for functional foods shows no signs of cooling off, according to longtime industry consultant Jeff Hilton.  In his view a number of factors will combine to drive...

Move over yerba maté! Guayusa is the next big thing in ‘clean energy’, say Runa founders

It’s not as well-known as yerba maté or guarana, yet, but another natural source of caffeine - the Amazonian leaf guayusa - is about to give them both a serious...

Special edition: Healthy beverage trends

Fruit + Java = Frava: NY-based start-up bets on naturally caffeinated juice

Being a minnow in a pool of sharks is both scary and exhilarating, admit the entrepreneurs behind caffeinated fruit juice Frava. But “in the worst case scenario, it’ll make the...

From Red Bull to Big Red: Beverage industry veteran talks energy, classic soda and why Sparkling Ice should inspire us all

The energy drinks market has become more segmented in recent years, but relentlessly negative PR, a flurry of lawsuits and an FDA-probe have not dampened consumers’ enthusiasm for the original...

News in brief

Sambazon donates $50,000 to Whole Planet Foundation

Sambazon - the firm that made açai a household name in the US - has donated $50,000 to Whole Planet Foundation  to help fund microcredit for poverty alleviation worldwide. ...

KonaRed CEO: We’ll do for coffee fruit what POM did for pomegranates and Sambazon did for açai

Could coffee fruit be the next pomegranate? One firm on a mission to turn the one part of the coffee plant most growers aren’t interested in into the next big thing in...

Energy done better? Consumers want energy and taste, minus the calories, says Hydrive Energy Water

In the early days, energy drinks offered a sugary, cough-syrup-tasting ‘punch in the mouth’ caffeine hit. Pretty soon, many other options emerged, but the category is still growing and evolving,...

Study links US teen energy drink intake to illicit drug abuse

US teens who consume energy drinks are more likely to smoke cigarettes, drink alcohol and use abuse drugs according to a new cross-sectional survey of 20,000+ high school students.

'Marketing can and should be science-driven and scientists are great marketers': VIRUN CEO

'Loving my life…like a Big Mac after a 12 mile hike!'

BeverageDaily.com Personality of the Year 2013, VIRUN CEO Philip Bromley, reveals his lust for life and how soft drinks can combine ‘want with need’ to kick start the category, in...

‘No NPD in 2014? You must be joking!’ Monster launches Punch line

Monster Beverage CEO Rodney Sacks has hit back at suggestions the firm doesn’t have any big 2014 launches and believes a new Punch Monster line could fly given broad consumer...

Wolfish supps in beverage garb beware! Lowdown on the new FDA guidance

Food attorneys agree that energy shots responsibly marketed as dietary supplements not beverages should escape FDA censure after the agency updated guidance distinguishing the two, but warn firms against 'flicking...

Yuppies drink Red Bull, and 5-Hour Energy’s just 'treading water' – Monster CEO suggests

Monster Energy CEO Rodney Sacks says rivals 5-Hour Energy and Rockstar are just ‘treading water’ in sales terms while his brand is outstripping fierce rival Red Bull, which he hints...

THE FOODNAVIGATOR-USA BUSINESS LEADERS ROUND TABLE DEBATE

Highlights from FoodNavigator-USA’s CEO debate: From GMOs to gourmet popcorn, plant eggs & the rise and rise of gluten-free…

What keeps the CEOs of some of the most innovative US food and beverage firms awake at night? 

Industry applauds FDA's release of final version of liquid dietary supplements guidance

After a four-year delay, FDA has at last released a final version of its guidance on liquid dietary supplements.  The document doesn’t much change the line of thinking offered in...