Almost one-third of consumers usually or always buy sustainable products
Companies can gain an upper hand by promoting their sustainability efforts without green washing given consumer interest in buying sustainable products is increasing, according to The Hartman Group. Its 2015 Sustainability and Transparency report found 29% of consumers said they usually or always buy products based on social well-being and environmental concerns compared to only 18% in 2007. Likewise, a whopping 79% of consumers are familiar with the term sustainability. However, only 21% can identify sustainable brands – illustrating the need for more education and options, The Hartman Group suggests.