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Chobani ramps up production at monster plant in Idaho as its Greek yogurt sales rise 32% in year-to-date

By Elaine WATSON , 12-Dec-2013
Last updated on 12-Dec-2013 at 17:39 GMT

CEO Hamdi Ulukaya: 'Remarkable growth'
CEO Hamdi Ulukaya: 'Remarkable growth'

Chobani's yogurt factory in Twin Falls, Idaho - the largest in the world - has reached “optimal production capability”, churning out a million cases a week less than a year after launch.

Chobani - which also has a plant in upstate New York that will remain its key manufacturing and distribution hub for the east coast - has increased production at Twin Falls as part of a program to “rebalance and optimize” production between New York and Idaho.

At Twin Falls, production has increased from three to four lines producing 100,000 cases a week at launch to 12 lines producing one million cases a week, but there is still significant room for further growth, says the firm.

Meanwhile, production at New York has dropped back to five days a week instead of seven and the company has cut back on its use of temporary employees there.

One million cases a week

Chobani's latest innovation is Simply 100 Greek yogurt, sweetened with monk fruit, stevia and evaporated cane juice

Founder and CEO Hamdi Ulukaya said sales of its Greek yogurt had increased 32% in the year-to-date: "Our Twin Falls facility is ready to take on the increased production capacity and innovation it was designed for in order to help us meet the remarkable growth we're experiencing.

"This accomplishment allows us to sustainably and efficiently meet rising national demand and is a testament to the hard work of our new leadership, as well as those who have been with us from the beginning."

The Twin Falls facility - which employs approximately 1,200 staff - makes products across Chobani’s portfolio including the new Flip line, a new 5lb line for food service and 4oz blended fruit cups for the USDA K-12 school pilot program.

Click here to read more about the new Simply 100 Greek yogurt range.

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