Pirate’s Booty moves beyond snack aisle
Well-known snack food brand Pirate’s Booty is making its foray into the prepared foods aisle with Pirate’s Booty Macaroni & Cheese. This is the latest addition to the Pirate Brands line of products, which includes Pirate’s Booty (baked rice and corn puffs), Smart Puffs (baked cheese puffs), and Original Tings (baked crunchy corn sticks).
The line is made with organic wheat pasta and real cheese; contains no artificial colors, flavors or preservatives; offers a good source of calcium and protein; and is trans fat-free. The line comprises four flavors: Shells & Cheese Aged White Cheddar, Mac & Cheese Aged White Cheddar, Mac & Cheese Mild Cheddar and Anchors & Cheese Aged White Cheddar (pirate-themed shaped pasta).
Pirate’s Booty Mac & Cheese has been shipping since the beginning of April 2014 to retailers including Target and Ahold, and will be available more widely nationwide this month.
Pressure is mounting for manufacturers to phase out artificial colors, flavors and preservatives as consumers seek cleaner product labels amid a slew of recent media attacks. (Azodicarbonamide anyone?)