'First of all, you need a kick-ass product...'
Kufr Kana-based Sindyanna is a certified fair-trade producer of organic and extra virgin olive oils, za’atar spice mixes, carob syrup, almonds, honey, olive oil soaps, and traditional handicrafts, and has won numerous awards for its olive oils (from locally-grown Barnea and Souri cultivars), which recently secured listings at Whole Foods stores on the east coast of the US.
Picture: Dotan Goor-Arye
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