Breaking News on Food & Beverage Development - North AmericaEU edition | APAC edition

News > Manufacturers

Read more breaking news


Summer Fancy Food Show

New formats help make broccoli more snackable

By Elizabeth Crawford


New formats help make broccoli more snackable

Broccoli is one of the stereo-typically most hated vegetables from childhood, but now it is emerging as one of the hottest trends in snacking with new formats that promise to be kid- and adult-friendly.

At the Summer Fancy Food Show in New York City June 28-30, the veggie showed up as crunchy dehydrated treats, crispy chips and even as an ingredient in trendy juices as a superfood.

“People are much more conscious of what they are eating,” and they are seeking out better-for you foods that are nutrient dense, but also fun to eat, said Lindsay Hancock, who works with Creative Snacks Co.

In response, the company launched a line of Super Veggie Chips that are baked, not fried, and made with real, dehydrated vegetables, Hancock said. The line includes Tomato Chips with Mediterranean Herbs, Sweet Potato with Maple Honey, Mixed Flavor Veggie Chips with Sea Salt and Broccoli Chips with White Cheddar – which is the most popular of the four types, Hancock said.

“Vegetables are growing in popularity and this is a great alternative to regular potato chips. It allows you to get that crunch, but also feel good about what you are eating at the same time,” she said.

She acknowledged that the broccoli chips likely will not appeal to the hardcore Doritos eater, but it will appeal to parents “who are looking for something they can put in school lunches that they can feel good about feeding their kids.”

The chips also will appeal to health enthusiasts who are looking for something different, and who want variety, she added.

Pop-able broccoli

Rhythm SuperFoods and Brad’s Raw Foods also latched on to the idea of broccoli as a trendy snack, but rather than mold it into a familiar chip format, they leave the florets in their natural “pop-able” form.

Brad’s Raw Foods began shipping in mid-June its Broccoli Poppers, which are “air crisped under low heat to preserve the bio availability” of broccoli’s nutrients and antioxidants, according to the firm.

The bite-sized bites of broccoli come in three flavors: Pop’n Hot, Cheeze Louise and Garlic-ity Split.

So far, all three flavors have been garnering rave reviews from consumers at in-store demonstrations and trade shows, said Ashley Hower, accounting Supervisor for the company.

“People love the broccoli. They say it is like a healthier popcorn. It is a crunchy snack and people love it because it is one of the top five superfoods,” she added.

Even though the format is not as familiar as chips, children still like the dehydrated broccoli florets because they are “super pop-able,” added Janice Greenwald, vice president of brand marketing at Rhythm SuperFoods.

“It is easy to eat, easy to chew. It is crunchy. Kid’s don’t even know what they are eating,” she said.

Rhythm SuperFoods also tried to make the “uncomfortable aspect of broccoli” more appealing by pairing it with “really comfortable” flavors, Greenwald added. The Broccoli Bites, which launched at the Summer Fancy Food Show, come in Garden Ranch, Zesty Nacho and Asian Citrus.

The product’s familiar flavors and bright packaging with a clear window also should help the snack fit in at mainstream grocery stores, as well as in the natural channel, Greenwald said.

Like Brad’s Raw Foods’ Broccoli Poppers, Rhythm SuperFood’s Broccoli Bites are dehydrated to preserve the nutrition and health benefits of raw broccoli, the firm said.

Forget eating broccoli – drink it!

Broccoli is even showing up in drinks.

Juice and nut milk company Forager adds sprouted broccoli to its Greens and Apple juice, which also includes cucumber, celery, kale, collards, spinach, limes and ginger.

“Sprouted foods are very good for you, and they are high in nutrients. And we wanted to add something in to kind of, you know, give it a little bit a boost,” said Erica Kirmayer, Forager’s sales and marketing coordinator.

She explained that unlike some other green juices on the market, Forager’s juices are vegetable-forward and less sweet. They also are formulated for nutrient density, as well as taste, which is where superfoods like broccoli come in.

Needless to say, with so many innovative options hitting stores shelves now, it is possible the next generation of children won’t cringe when they hear their parents tell them to eat – or drink – their broccoli. 

Related products

Baldor Specialty Food's efforts to cut food waste are adding money

Baldor Specialty Foods' efforts to cut food waste are adding money

As the issue of food waste rises in prominence in the US, industry players...

Organic industry asks for funds to expand production, oversight

Organic industry asks legislators for funds to expand domestic production & increase oversight

More than a hundred representatives for the organic industry descended on Capitol Hill in...

Standardized language for expiration dates will help reduce food waste

Standardized language for expiration dates should help reduce food waste, according to GMA

According to the nonprofit Feeding America, 126 billion pounds of food is wasted each...

Vox Pop: In sports nutrition, 'usually just protein'

Vox Pop: 'Protein, and that's pretty much it actually'

Sports nutrition is a booming industry, with Euromonitor estimating a value of $7.4bn in...

Food Starter helps entrepreneurs break into food and beverage industry

Food Starter helps entrepreneurs break into the competitive food and beverage industry

Launching a food business takes more than secret family recipe – it also takes...

Braskem packaging changes color if a product is unfit for consumption

Braskem packaging changes color if a product is unfit for consumption

Marcia Pires

polymer science researcher , Braskem

How to shift perception of GMOs from good vs evil to simply a choice

Could the biotech disclosure law help shift perception of GMOs from good vs evil to simply a choice?

In many ways, the conversation about GMOs has been a debate about good versus...

SmartLabel helps brands meet consumers’ mounting clean label demands

SmartLabel gains traction as a tool for brands to meet consumers’ mounting clean label demands

While SmartLabel is still in its relative infancy, manufacturers are flocking to the technology...

Potential for Nutrition Facts label delay should not slow compliance

The potential of a delay to Nutrition Facts label changes should not slow compliance efforts

Assuming FDA does not delay the deadline for the new Nutrition Fact label as...

Soup-To-Nuts Podcast: grain-free vs ancient grain trends

Soup-To-Nuts Podcast: Gluten free movement spawns divergent grain-free vs ancient grain trends

As the tenacious gluten-free trend continues to grow and mature into a market behemoth...

Soup-To-Nuts Podcast: Agency enforcement and litigation targets

Soup-To-Nuts Podcast: FDA & FTC move forward with enforcement even with some regulations in limbo

New regulations and draft guidances may be on hold at many federal agencies until...

Soup-To-Nuts Podcast: Evolving views on breakfast

Soup-To-Nuts Podcast: Evolving views on breakfast create challenges, opportunities for CPGs

Breakfast has long been known as the most important meal of the day, but...

Soup-To-Nuts Podcast: What snacks are hot and where consumers buy them

Soup-To-Nuts Podcast: What snacks are hot and where consumers are buying them is evolving

US consumers are snacking more than ever, according to IRI data, but an analyst...

Soup-to-Nuts Podcast: Confections hold steady in face of war on sugar

Soup-to-Nuts Podcast: Confections hold steady in face of the war on sugar

Despite significant headwinds generated by the escalating war on sugar and increasing consumer preferences...

Soup-to-Nuts Podcast: Driving ecommerce with omnichannel marketing

Soup-to-Nuts Podcast: Driving ecommerce sales with an omnichannel marketing approach

Sales of food and beverage online may be lagging significantly behind those of other...

Soup-To-Nuts Podcast: Will Moringa steal kale's top superfood spot?

Soup-To-Nuts Podcast: Will Moringa knock kale out of the top superfood spot?

For years kale has reigned supreme as the go-to superfood for many Americans thanks...

Soup-To-Nuts Podcast: Fair Trade certification tackles coconut supply

Soup-To-Nuts Podcast: Could Fair Trade certification help avoid a coconut shortage?

Ever since coconut water burst on to the US market several years ago, Americans...

Soup-To-Nuts Podcast: Emerging class action litigation targets

Soup-To-Nuts Podcast: Emerging class action litigation targets

The number of class action cases filed against food and beverage companies continues to...

Soup-To-Nuts Podcast: Threats to bees threaten whole food industry

Soup-To-Nuts Podcast: Industry stakeholders seek to take the sting out of threats to bees’ health

Spring has finally sprung, which means birds are chirping, crops are blooming and bees...

Key Industry Events


Access all events listing

Our events, Shows & Conferences...

Live Supplier Webinars

Food Innovation editorial webinar
William Reed Business Media
Optimizing California Almonds for Plant-Forward Formulations
Almond Board of California

On demand Supplier Webinars

FoodNavigator-USA Flavor Trends editorial webinar
William Reed Business Media
FoodNavigator-USA Clean Label editorial webinar
William Reed Business Media
All supplier webinars