Albertsons unveils new Signature private label portfolio
Albertsons has introduced Signature, a new private label portfolio that will include several sub-brands spanning multiple categories and more than 4,000 products, from fresh produce to paper towels.
The new range – which will be carried by all the retail banners within the Albertsons business - will feature a variety of sub-brands, including Signature Select, Signature Kitchens, Signature Farms, Signature Café, Signature Home and Signature Care; and consists of products formerly sold under the Safeway name, plus some products that will replace the Essential Everyday line at existing Albertsons banners.
“At Albertsons, we won’t put our Signature label on just anything; a product has to meet rigorous quality standards and be an exceptional value to carry the Signature brand,” said Shane Simpson, chief marketing and merchandising officer.
