SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

News > Markets

Read more breaking news

 

 

Global ID: 'Demand for Non-GMO-Project verification doubled after Whole Foods put its GMO cards on the table...'

3 comments

By Elaine Watson+

08-Jul-2014

Global ID: 'Demand for Non-GMO-Project verification doubled after Whole Foods put its GMO cards on the table...'

The growth of the Non-GMO Project verification scheme has been nothing short of explosive over the past 18 months. But does the firm serving as its technical administrator have the resources to cope, and are competing certification schemes adopting the same standards?

Speaking to FoodNavigator-USA at the IFT show, Ken Ross, CEO of Global ID - which is the parent company of FoodChain ID, the technical administrator to the Non-GMO Project - said the trigger for much of the growth had been the March 2013 commitment by Whole Foods to label all products made with GM crops in its US and Canadian stores by 2018.

We've doubled our staff

"That within a month or two doubled the number of people who were enrolling and it has continued to increase since then, so we have been scrambling [to keep up with demand],” he said.

We've doubled our staff since then, and we're working day and night to catch up. It takes around nine to 12 months to train a senior evaluator... but our capacity should be meeting demand in I would say about three-to four months."

Non-GMO has become an accepted part of the food industry

Asked whether the process of getting certified is too arduous, he said: "More and more ingredient manufacturers are participating, and once they do it once, it gets easier [for manufacturers sourcing ingredients].”

As for what non-GMO actually means - which is different in different markets - he said: "There are already quite a number of non-GMO schemes globally… but we think we’ve got the right balance of meaningfulness and rigor.”

Finally, asked whether he thinks the writing is on the wall for GM crops, he said: "I don’t know if anyone has a crystal ball, but I certainly think non-GMO has become an accepted part of the food industry.

“Ultimately it will depend on consumer demand, but I don’t see it overtaking the mainstream food market any time soon.”

3 comments (Comments are now closed)

interviewer

Is she speaking english??

Report abuse

Posted by streven
31 July 2014 | 22h132014-07-31T22:13:47Z

Cost of non-gmo to the consumer

Who will ultimately pay for non-gmo products in the US? Proponents seldom (if ever) talk about what this will mean to the average grocery shopper's wallet. Non-gmo certified foods are not cheap, to say the least. Given the state of the economy and the already sky high cost of food, when will the public say UNCLE? People need to be educated about the "cost effect". It is sadly lacking in most information I have seen published on the subject.

Report abuse

Posted by K. Grossmann
11 July 2014 | 17h542014-07-11T17:54:03Z

Financial connection between WF and Non-GMO Project?

Just wondering if anyone knows if there is a financial connection between Whole Foods and the Non-GMO Project? Non GMO Certification/Verification is not cheap, especially if you are already paying for USDA Organic Certification.

Report abuse

Posted by S. Farrar
10 July 2014 | 20h462014-07-10T20:46:44Z

Vox Pop: Consumers had this to say about GMO labeling...

Vox Pop: Consumers had this to say about GMO labeling...

On the heels of President Barack Obama signing into law a federal bill requiring...

Gluten-free products evolve as more nutritious, flavorful

Gluten-free products are evolving to be more nutritious, flavorful, Firebird Artisan Mills says

The gluten free market in the US remains hot, but as the category becomes...

LovePulses Showcase highlights pulse versatility at IFT

More than just beans: Finalists from all corners of the world share their pulse innovations at IFT

An energy bar, jam, and even gelato—these aren’t food items often associated with pulses...

Fiber helps cut sugar, calories; preserve taste, satiety, clean label

Fiber rises on ability to cut sugar & calories while preserving taste, satiety and clean label

While fiber hasn’t quite reached the same superstar status as protein, consumer interest in...

TerraVia CEO talks algae at IFT: We have disruptive products

TerraVia CEO: Thrive culinary algae oil could be a sizeable consumer brand

TerraVia – formerly known as Solazyme – has been telling reporters (and investors) that...

Sloan Trends at IFT: Moves away from fortification 'very troubling'

Sloan Trends: 'The move away from fortification is very troubling'

Manufacturers have been ‘cleaning up’ food labels for years, but the pressure to oust...

Dairy Permeate cuts sodium, costs & boosts nutrition, USDEC says

Dairy Permeate cuts manufacturing costs and sodium while boosting nutrition, USDEC says

Most Americans consume more than 1.5 times the daily recommended cap for sodium –...

Meeting consumer demand for ‘simple’ isn’t simple, Mintel says

Meeting consumer demand for ‘simple’ isn’t as simple as it appears, but it is possible, Mintel says

Consumers increasingly are seeking products that they are simple, with ingredients that they can...

Edible insects beyond whole cricket powder at IFT

Will the edible insects market move beyond whole cricket powder?

Milled whole cricket powder is probably the best known bug-derived food ingredient aside from...

Soup-To-Nuts Podcast: What does it take to boost seafood consumption?

Soup-To-Nuts Podcast: What does it take to drive up seafood consumption in the US?

Seafood checks many of today’s on-trend boxes, including being high in lean protein and...

Soup-To-Nuts podcast: What is old is new again

Soup-To-Nuts podcast: What is old is new again

Trends may come and go, but they often don't stay gone forever -- rather...

Soup-To-Nuts Podcast: Meeting sodium sugar & calorie reduction demands

Soup-To-Nuts Podcast: How can manufacturers meet sodium, sugar & calorie reduction demands?

Finding solutions to reduce sodium, sugar and calories in finished products is essential as...

The rise of ‘ethical claims’ and their marketing potential

Soup-To-Nuts Podcast: The rise of ‘ethical claims’ and their marketing potential across categories

Consumer demand for products and companies that “do good” – such as donate a...

Soup-To-Nuts Podcast: Consumers' evolving taste for chocolate

Soup-To-Nuts Podcast: How is consumer interest in health reshaping how they choose chocolate?

Consumers’ increasing demand for healthier options is reshaping the competitive landscape across categories –...

Soup-To-Nuts Podcast: Five trends spotted at Summer Fancy Food Show

Soup-To-Nuts Podcast: Five trends spotted at Summer Fancy Food Show

With thousands of startups, innovators and established brands packed into one convention center, the...

Soup-to-Nuts Podcast: What GMOs are & how they impact health & Earth

Soup-to-Nuts Podcast: What are GMOs and how do they impact the health of humans and Earth?

With the effective date for Vermont’s GMO labeling law officially here and the debate...

Soup-To-Nuts Podcast: Quinoa’s rise & the challenges it must address

Soup-To-Nuts Podcast: Quinoa’s rise to superfood superstar status and the challenges it must address

Quinoa was one of the first superfoods to take America by storm more than...

Soup-to-Nuts Podcast: Overcoming challenges in plant-based innovation

Soup-to-Nuts Podcast: How can stakeholders overcome challenges facing plant-based innovation?

Sales of plant-based alternatives to animal products may be growing fast, but the road...

Soup-to-Nuts Podcast: Growing sales of plant-based products

Soup-to-Nuts Podcast: Strategies for growing sales of plant-based products

When many mainstream consumers think of plant-based alternatives to animal products they think of...

Key Industry Events