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Global ID: 'Demand for Non-GMO-Project verification doubled after Whole Foods put its GMO cards on the table...'

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By Elaine Watson+

08-Jul-2014

The growth of the Non-GMO Project verification scheme has been nothing short of explosive over the past 18 months. But does the firm serving as its technical administrator have the resources to cope, and are competing certification schemes adopting the same standards?

Speaking to FoodNavigator-USA at the IFT show, Ken Ross, CEO of Global ID - which is the parent company of FoodChain ID, the technical administrator to the Non-GMO Project - said the trigger for much of the growth had been the March 2013 commitment by Whole Foods to label all products made with GM crops in its US and Canadian stores by 2018.

We've doubled our staff

"That within a month or two doubled the number of people who were enrolling and it has continued to increase since then, so we have been scrambling [to keep up with demand],” he said.

We've doubled our staff since then, and we're working day and night to catch up. It takes around nine to 12 months to train a senior evaluator... but our capacity should be meeting demand in I would say about three-to four months."

Non-GMO has become an accepted part of the food industry

Asked whether the process of getting certified is too arduous, he said: "More and more ingredient manufacturers are participating, and once they do it once, it gets easier [for manufacturers sourcing ingredients].”

As for what non-GMO actually means - which is different in different markets - he said: "There are already quite a number of non-GMO schemes globally… but we think we’ve got the right balance of meaningfulness and rigor.”

Finally, asked whether he thinks the writing is on the wall for GM crops, he said: "I don’t know if anyone has a crystal ball, but I certainly think non-GMO has become an accepted part of the food industry.

“Ultimately it will depend on consumer demand, but I don’t see it overtaking the mainstream food market any time soon.”

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3 comments (Comments are now closed)

interviewer

Is she speaking english??

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Posted by streven
31 July 2014 | 22h13

Cost of non-gmo to the consumer

Who will ultimately pay for non-gmo products in the US? Proponents seldom (if ever) talk about what this will mean to the average grocery shopper's wallet. Non-gmo certified foods are not cheap, to say the least. Given the state of the economy and the already sky high cost of food, when will the public say UNCLE? People need to be educated about the "cost effect". It is sadly lacking in most information I have seen published on the subject.

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Posted by K. Grossmann
11 July 2014 | 17h54

Financial connection between WF and Non-GMO Project?

Just wondering if anyone knows if there is a financial connection between Whole Foods and the Non-GMO Project? Non GMO Certification/Verification is not cheap, especially if you are already paying for USDA Organic Certification.

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Posted by S. Farrar
10 July 2014 | 20h46

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