The road from startup to category leader is not for the faint of heart, and there are few end-to-end resources available to an emerging brand that can guide food entrepreneurs on branding and packaging all the way through to sales and marketing strategy.
To what extent do food labels encourage healthier eating? A study led by researchers from the Friedman School of Nutrition Science and Policy at Tufts University assessed the effectiveness of different types of food labels on consumers’ eating behaviors....
The rise of diets – paleo, plant-based, Whole 30, keto, even ‘lazy keto’ – has created a challenging environment for food and beverage marketers trying to establish and grow a strong consumer following.
In its final GMO labeling rule - released this morning - the USDA says it will not mandate the labeling of highly refined ingredients from GM crops if no ‘modified genetic material’ is detectable, but it will allow manufacturers to make voluntary disclosures...
Kellogg’s has become the latest high-profile food brand to face legal action over the alleged presence of trace levels of the herbicide glyphosate in its products, which the plaintiff argues that reasonable consumers would not expect to see in their foods...
Synthetic biology specialist Amyris has embarked on a mission to capture 30% of the global stevia sweeteners market by 2022 with a Reb M sweetener produced from cane sugar by a modified yeast strain, that it claims gives it a clear competitive advantage...
For startups, balancing inventory to meet supply while minimizing waste is a make-or-break challenge that could prompt some entrepreneurs to project conservatively, but the founder of dried fruit startup Rind Snacks cautions this strategy could back fire...
Bunge North America has added a non-GMO lentil flour to its portfolio that the company says can serve as a “functional equivalent substitute” for modified starches and can be appear as “lentil flour” in an ingredient deck, appealing to consumers searching...
PepsiCo has acquired Health Warrior, Inc. -- a plant-based protein company specializing in 100-calorie snack nutrition bars -- its first brand investment of the newly-formed entity, The PepsiCo HIVE.
Sustainability-related claims on food products are popping up more frequently and while still just a small fraction of market, items mentioning sustainability outperformed the growth rate of total products in their respective category, according to Nielsen.
A model based on regenerative agriculture has been at the heart of the EPIC Provisions company mission since its founding in 2013. Now it has become the first consumer food brand to carry the science-based Land to Market Ecological Outcome Verification...
Tillamook County Creamery Association has had a loyal regional following in the Pacific Northwest for more than 100 years (founded in 1909), but in order to secure its next 100 years the dairy co-operative needed to execute a national growth strategy...
Bitsy’s is aiming to change the way the industry and consumers look at kids snacks, a still underdeveloped category with much potential for collaboration between the food industry and parents, according to co-founder Maggie Patton.
While available year-round, apple sales typically peak around the harvest season running from late August through early October. However, this year, dollar sales have contracted 5% over the last 52 weeks (ending Sept. 15, 2018), according to Nielsen data.
