Labeling, Marketing & Advertising

Source: D. Ataman

Sweets & Snacks Expo

Smart Sweets unveils new formula across portfolio at Sweets & Snacks

By Deniz Ataman

Better-for-you gummy maker, Smart Sweets, launched its new and improved formula across its portfolio, including five new SKUs, catering to consumers seeking healthier candy for nearly any type of occasion, Katrina Hahn, Smart Sweets’ co-CEO, told FoodNavigator-USA...

Image: Purely Elizabeth

Purely Elizabeth debuts ad campaign, reflects YoY sales growth

By Deniz Ataman

Granola and breakfast brand Purely Elizabeth premiered its large-scale advertising campaign around wholesome nutrition last month following a 56% sales growth rate YoY during its first quarter, the company’s CEO and Founder, Elizabeth Stein, told FoodNavigator-USA.

How brands are capitalising on gut health. GettyImages/PeopleImages

How brands are capitalising on gut health

By Donna Eastlake

Gut health is proving to be hugely popular with consumers and enormously profitable for food and beverage manufacturers. In financial terms, it’s the gift that keeps on giving.

How do vegetable crisps compare to potato crisps, nutritionally? Image Source: Getty Images/Jenifoto

Do vegetable crisps deserve their health halo?

By Augustus Bambridge-Sutton

Colourful and classy vegetable crisps are often sought after as a ‘better-for-you’ alternative to ordinary crisps. But how accurate is this perception?

Could the food industry develop luxury brands? Image Source: Getty Images/Lena_Zajchikova

How can luxury food brands succeed?

By Augustus Bambridge-Sutton

While luxury brands in beverage have been highly successful, luxury food brands are, as of yet, less prominent. What foods have the potential to be luxurious?

Source: Getty/	LauriPatterson

Sweets & Snacks Expo

How can brands become more than a trending flavor?

By Deniz Ataman

Confectionery and snack brands can stay head of the curve by offering layered flavors and textures inspired from other food and beverage categories, tapping into nostalgic tastes and international cuisines that consumers gravitate towards, Alice Mintz,...

How are gummy brands setting themselves apart in a saturated category?

Sweets & Snacks Expo

How are gummy brands setting themselves apart in a saturated category?

By Deniz Ataman

While intense sour and bold fruity flavors have helped brands carve out a space in the crowded gummy category, brands look towards variety mixes and cross-brand partnerships to attract ongoing retailer and consumer attention, according to several segment...

Source: Getty/We Are

Organic Trade Association's Organic Week Summit

Organic sales ‘bounce back to a higher growth rate’ to reach nearly $70bn in 2023

By Elizabeth Crawford

New data from the Organic Trade Association shows organic sales “bouncing back” after a post-pandemic and inflation-induced slowdown in incremental grown in recent years, with research from SPINS suggesting the products best positioned to seize this growth...

Image Source: Getty Images/John M Lund Photography Inc

NPD Trend Tracker: From plant-based ice-cream to gluten-free fast food

By Augustus Bambridge-Sutton

On our NPD Trend Tracker this week, we have a range of new products from big brands; new flavours from Kettle Chips, plant-based thighs from This, plant-based ice cream from Flora Professional, and a gluten free range from Leon. We also have a collaboration...

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