Labeling, Marketing & Advertising

Image Source: Getty Images/D-Keine

NPD Trend Tracker: From mandarin orange juice to AI-generated recipes

By Augustus Bambridge-Sutton

In this week's NPD Trend Tracker, we see how high orange juice prices have led to the development of mandarin orange juice, and the rise of generative AI has led to the creation of an AI cookbook. Furthermore, we see a rebranding from Mallow &...

Super Bowl ad winners and losers: Which brands came out on top?

Super Bowl ad winners and losers: Which brands came out on top?

By Ryan Daily

Super Bowl advertisers that spent millions of dollars on commercials are already seeing a boost in sales, as consumers cite increased demand for Doritos Dinamita, Lindor Chocolate, Starry, Nerds, and Poppi, according to separate reports from Veylinx and...

Source: Eat Just, Inc.

Eat JUST relaunches condiment line after discontinuing in 2020

By Deniz Ataman

The discontinuation of Eat Just Inc.'s Just Mayo and Just Ranch products in 2020, despite market success, was a strategic play to “put every bit of energy into JUST Egg,” the company’s flagship animal-free liquid egg alternative, before relaunching...

Image source: Getty/urbazon

Super Bowl ranks high among holiday weekends, snacks take center stage

By Deniz Ataman

As Las Vegas prepares for the estimated $215bn economic growth from the additional 215,00 visitors for the Super Bowl, CPG companies and retailers have a significant opportunity to feature value-added offerings for viewers across the country, according...

Source: Source: Blume

How Blume developed itself as a post-coffee ritual brand

By Deniz Ataman

Alternative coffee brand Blume’s founder and CEO, Karen Danudjaja, started the adaptogenic latte blend brand in 2017 when she was looking not only for a delicious and functional coffee alternative, but an alternative ritual to coffee, she explained to...

Source: E. Crawford

Winter Fancy Food Show

Whoa Dough takes to the skies & schools to drive trial, boost retail velocities

By Elizabeth Crawford

While many entrepreneurs adopt a “sky’s the limit” mentality, few literally reach it the way that Whoa Dough did when American Airlines began offering its first class passengers the company’s better-for-you, plant-based and protein-packed cookie dough...

Image source: Getty/lucky-photographer

Arizona next state to propose cultivated meat censorship

By Deniz Ataman

Arizona, along with Florida and Texas, is the next state to propose stringent laws like censorship and bans for cultivated meat products, running the risk of “stifling the free market and their state’s economy," Curt Chaffin, GFI's director...

Q&A: Glaxon on shaking up the sports and active nutrition category

Sports & Active Nutrition Summit Start-up Star

Q&A: Glaxon on shaking up the sports and active nutrition category

By Asia Sherman

Glaxon entered the market in 2019 with a small suite of sports nutrition supplements. Since then, the portfolio has grown to some 100 products, featuring space-themed branding and individual comic art for each label with innovative formulation concepts...

Career path: Pic: GettyImages

Mentorship

NCA announces its 2024 Future Leaders class

By Anthony Myers

The National Confectioners Association (NCA) has announced the eight confectionery industry professionals selected for its 2024 Future Leadership Programme.

© Aamulya | GettyImages

Alternative seafoods: The omega-3 opportunity

By Nikki Hancocks

There’s a lot of opportunity for sustainable omega-3 suppliers in the seafood alternatives arena as the world searches for ways to feed a population of 10 billion by the year 2050.

Image source: Getty/JulPo

Kroger reformulates prepared foods, hones in on private label products

By Deniz Ataman

As grocery prices are predicted to decelerate, with an expected increase of 1.2% this year, Kroger’s strategic reformulation of its deli and bakery goods is focused on expanding value and convenience for its shoppers with a focus on flavor, quality and...

Image source: ELAVI

Startup Spotlight

[Video] ELAVI's journey to Costco and reinvigorating its brand

By Deniz Ataman

Participating in Costco’s RoadShow and interacting directly with consumers to sample its gut-friendly, cashew dessert spreads gave WOC-founded startup ELAVI insights that would have “cost thousands of dollars” to acquire elsewhere, allowing it to make...

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