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The team at JUST, Inc, works on cell-cultured meat (Picture: JUST, Inc)

Barb Stuckey: 'When you talk about cells, you leave the realm of deliciousness...”

‘Cultivated’ meat could be the most-consumer-friendly term for cell-cultured meat, suggests Mattson/GFI research

By Elaine Watson

The term ‘clean meat’ is confusing (and carries the tacit implication that regular meat is 'dirty’), while ‘cell-based meat’ – a more neutral term favored by some startups – doesn’t poll well with shoppers. ‘Lab-grown’ is a food marketer’s nightmare....

LaCroix: 'The plaintiff’s sheer guess as to whether the ingredients at issue are natural cannot form the basis of an unbounded fishing expedition'

LaCroix: Natural flavors lawsuit is a ‘classic fishing expedition’

By Elaine Watson

The legal dispute over the ‘natural’ credentials of LaCroix sparkling beverages is heating up with brand owner National Beverage Corp urging a court in Illinois to enter a protective order shielding it from discovery that it claims would compel it to...

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