Bootstrapping, brand-building & Fresh & Easy’s quest for what's ‘fresh, unique and new’: A day at the Food & Beverage University
From how to keep control of your trade spending to presenting the perfect pitch to investors (spoiler alert: ‘Let me get back to you on those numbers’ will not inspire confidence), food & beverage industry veterans and financiers took to the podium at the BevNET’s food & beverage university event in L.A. on Thursday to share their wisdom. FoodNavigator-USA brings you the highlights…