Natural claims

Photo Credit: FONA International

McCormick acquires flavor manufacturer FONA International

By Mary Ellen Shoup

McCormick & Company has purchased 100% of the shares of natural flavors supplier FONA International for $710m, a deal which will accelerate McCormick’s global flavor growth and “the strategic migration” of its portfolio towards more value-added, health-focused...

Photo: Whole Earth Brands

Whole Earth Brands acquires Wholesome Sweeteners in $180m deal

By Mary Ellen Shoup

Whole Earth Brands (parent company to Equal and Pure Via sweetener brands) has entered a definitive agreement to acquire Wholesome Sweeteners, the No. 1 organic sweetener brand by share in the organic and natural channel.

Photo Credit: Dandelion Chocolate

Study: Consumers see craft chocolate as ‘novel and exciting’

By Mary Ellen Shoup

Premium packaging and label design, unique brand backstories, and products that evoke novelty and excitement are highly-sought-after product attributes for craft chocolate consumers, according to research conducted by food scientists in Penn State’s College...

Photo: KIND / Nature's Bakry

NEWS IN BRIEF

KIND acquires fig bar brand Nature's Bakery

By Mary Ellen Shoup

KIND's pending acquisition of Nature's Bakery, a family-owned, better-for-you snacking company best known for its soft-baked fig bars, gives the nutrition bar giant and its parent company Mars a stronger foothold in the nut-free snack bar category....

Kristi Knowles, CEO of Mother Raw. Photo: Mother Raw

Mother Raw raises $6.1m to accelerate plant-based mission

By Mary Ellen Shoup

Toronto-based Mother Raw, a fast-growing brand of fresh, plant-based dressings, condiments, and quesos, has closed a US$6.1m Series A financing round to accelerate distribution across the US while expanding marketing and innovation initiatives, said CEO...

©GettyImages / shironosov

Study: Do consumers see ‘pretty’ food as healthier?

By Mary Ellen Shoup

Food styling is a key marketing tool to make products, dishes, and meals look more appealing and appetizing, but does “pretty” food also impact its perceived healthiness? Preliminary research suggests there may be a link.

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