Natural claims

Picture:GettyImages-OlgaMiltsova

SPECIAL REPORT: Navigating the vanilla flavors market

By Elaine Watson

With vanilla bean prices skyrocketing in recent months, interest in alternatives with natural and clean label credentials is intensifying in mature markets in Western Europe and North America, although demand for artificial vanillin is still growing in...

Sargento attacks ‘implausible’ allegations in natural cheese lawsuit

Sargento defends 'natural cheese' claims

By Elaine WATSON

Courts should dismiss the ‘daisy-chained’ logic underpinning a new wave of ‘natural’ lawsuits looking beyond the ingredients list to factors such as animal feeding and rearing practices, says cheesemaker Sargento.

General Mills hit with new natural lawsuit over xanthan gum

Is it safe to make 'natural' claims on products containing xanthan gum?

By Elaine WATSON

General Mills has been hit with a second putative class action lawsuit alleging that shoppers are being misled by ‘natural’ claims on Annie’s salad dressings containing xanthan gum – a widely used thickener and stabilizer produced via microbial fermentation.

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