Natural claims

RightRice raises $5.5m led by Strand Equity and celebrity investors

RightRice raises $5.5m led by Strand Equity and celebrity investors

By Mary Ellen Shoup

RightRice, the brainchild of Popchips co-founder Keith Belling, has closed a $5.5m minority investment led by Strand Equity and a roster of celebrity investors and industry veterans, including Impossible Foods, COO David Lee, and celebrities Karlie Kloss,...

Image: LaCroix website

Complaints lodged by 'professional liars' on a mission to 'falsely attack our brand integrity,' alleges LaCroix

LaCroix maker slams ‘professional liars’ behind new lawsuit challenging its all-natural credentials

By Elaine Watson

LaCroix maker National Beverage Corp says third-party tests prove unequivocally that its sparkling waters contain “no trace of artificial or synthetic additives” after being hit with a second lawsuit alleging it falsely markets its wares as ‘100% natural.’...

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