Natural claims

Plaintiff: 'Reasonable consumers believe that if a cow consumes GMO corn or soy, or is given rbST, then the cow’s end products are not ‘natural.’

Sargento attorney: This case is without legal basis and speculative

Sargento 'natural' cheese under fire in new lawsuit over GMO feed, rbST milk

By Elaine WATSON

Should dairy brands using milk from cows that may have consumed GM feed or been treated with rbST be allowed to market their wares as ‘natural’? Not according to the latest in a new wave of false advertising lawsuits arguing that products utilizing genetic...

Photo: iStock/PicLeidenschaft

Prova launches natural vanillin alternative Provanil-US7

By Adi Menayang

The price of vanilla is expected to go higher due to supply shortages. Prova steps in with the launch of a new vanillin ingredient that falls within FDA labeling guidelines for ‘natural flavor.’

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