Sweet Nothings expands shelf-stable snack portfolio with help of e-com partners

By Ryan Daily

- Last updated on GMT

Image Credit: Sweet Nothings
Image Credit: Sweet Nothings

Related tags Snack bars smoothies e-commerce

Organic snacking brand Sweet Nothings continues to expand beyond the frozen smoothie segment with the help of two new flavors of its Nut Butter Bites, brand CEO and co-founder Jake Kneller told FoodNavigator-USA.

The Nut Butter Bites are now available in Oatmeal Raisin & Peanut Butter and Chocolate & Peanut Butter in addition to Chocolate Banana and Apple Cinnamon flavors. Nut Butter Bites contain four grams of plant protein per package and are formulated with five or six organic ingredients and without added sugar, artificial flavors, gums, stabilizers, or preservatives.

The new flavors are available on Amazon, Thrive Market, and Hungry Root and will expand in retail later this year, Kneller said. Additionally, Sweet Nothings has revamped the Nut Butter Bites packaging following consumer feedback, he added.

We're really excited to have this new packaging now be out in the world, and these flavor profiles that we think really hit on flavor profiles that consumers both tell us they love, and the data suggests they love.​”

Emphasizing e-commerce over DTC

As it looks to establish itself as a “healthy snacking company that can play across aisles,​” Sweet Nothings is intentionally building its brand with a focus on retail and e-commerce and not focusing on a direct-to-consumer (DTC) model, Kneller noted.

DTC took a "backseat​" early on, as the brand “really focused on those wholesale partner relationships,​” Kneller said. “We're really good operators on a traditional retail and third-party e-com business,​” he added. 

We've never really emphasized DTC, and we don't intend to just because I don't think it's our team's core competency, and I don't think that's how you build a significant brand that people everywhere ... [are] trying and consuming.​”

Growing beyond the frozen section

In addition to continuing its worth in the frozen smoothie space, Sweet Nothings is focusing​ on where Nut Butter Bites sit on the retail and how consumers can use the product, Kneller said. "We want to be right next to RxBar and GoMacro bar and some of these more functional foods as a product that tastes better, but it's not trying to pretend to be a cookie,​" he said.  

The frozen products have been performing so well for us, and we've been really intentional with where we launched those and when,​” Kneller said. “We want to take that same thoughtful approach to the Nut Butter Bite product but really grow that retail presence in 2023 and start to establish our brand as not just a frozen brand but a healthy snacking brand across aisles." ​           

Related news

Related products

show more

Consumer Attitudes on Ultra-Processed Foods Revealed

Consumer Attitudes on Ultra-Processed Foods Revealed

Content provided by Ayana Bio | 12-Jan-2024 | White Paper

Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...

Future Food-Tech San Francisco, March 21-22, 2024

Future Food-Tech San Francisco, March 21-22, 2024

Content provided by Rethink Events Ltd | 11-Jan-2024 | Event Programme

Future Food-Tech is the go-to meeting place for the food-tech industry to collaborate towards a healthier food system for people and planet.

Palate Predictions: Top Flavor Trends for 2024

Palate Predictions: Top Flavor Trends for 2024

Content provided by T. Hasegawa USA | 08-Jan-2024 | Application Note

As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...

Oat Groats – Heat-treated Oat Kernels

Oat Groats – Heat-treated Oat Kernels

Content provided by Lantmännen Biorefineries AB | 06-Dec-2023 | Product Brochure

Lantmännen offers now Oat Groats: Heat-treated oat kernels, also known as oat groats or kilned oats, undergo heat treatment to inhibit enzymes that could...

Related suppliers

Follow us

Products

View more

Webinars