Oregon-based organic kombucha brand Brew Dr. is going "a little bit bolder, a little bit bigger" with its new branding and flavors as the company looks to expand household penetration amidst a growing competitive landscape in the functional...
With the increasing demand for functional beverages, Uncle Matt's is preparing for a year of product innovation in the organic juice space at the same time that it navigates another challenging season for citrus sourcing, as brand CEO and founder...
Over the last several years, mushrooms have increasingly become a popular functional ingredient in a range of products, from plant-based burgers to snacks to ready-to-drink (RTD) beverages. And at Natural Products Expo West last week, many of these latest...
Eat the Change co-founder Seth Goldman is continuing to fill the gap left behind by The Coca-Cola Co.'s decision to discontinue Honest Tea by creating a “rhyming copy” of the beloved ready-to-drink brand under his new company, which recently released...
Upcycled beverage brand Waju — which uses water produced from the fruit concentrate process — is ready to step into the retail space with a launch in over 400 Sprouts locations in March, after spending the last year optimizing its packaging and formulation,...
The Organic Trade Association is calling for Congress in the next Farm Bill to further strengthen the supply chain and integrity of the organic program and support research and adoption of conservation and climate-smart programs, which it says will help...
CEO of Jambar Jennifer Maxwell knows a thing or two about launching energy bar brands, having been one of the co-founders of PowerBar, which started the category almost 40 years ago. As she looks to expand category newcomer Jambar’s footprint in 2023,...
The US Department of Agriculture (USDA) will step up oversight and enforcement of the production, handling and sale of organic products at the behest of industry and legislators who worry increasingly complex supply chains paired with the high price premiums...
As feed prices continue to rise, 28 House and Senate representatives have urged the government to introduce relief measures for struggling organic dairies, or risk the industry’s future. We speak to NODPA executive director Ed Maltby to find out more.
Recognizing more Americans increasingly weigh products’ environmental impact when shopping, but that it is “impossible” for them to verify related marketing claims, the Federal Trade Commission (FTC) voted unanimously this week to review formally its...
Nearing 2023, consumers are increasingly demanding more from food and beverages, seeking out products that provide a personal functional health benefit and added value, according to Mintel's 2023 Global Food & Drink Trends report.
While US retail sales of fluid milk have been stubbornly declining despite a brief covid-fueled boost in 2020, we’re still just scratching the surface of the grass-fed dairy opportunity, says Jim Hau, the new president at 100% grass-fed organic dairy...
The baby food landscape has changed drastically in recent years with an emphasis on fresh products and a flurry of DTC brands coming to market. So which trends present the biggest growth opportunities for brands and manufacturers?
Organic sales continue to reach unprecedented highs as consumers gravitate to options they perceive as healthier for them and the planet, but the segment faces significant headwinds that are slowing growth and will demand ongoing flexibility, innovation...
Even as rising consumer interest in natural and organic products helps push overall sales to new highs, the industry’s growth rate continues to plummet from pandemic highs to below pre-pandemic levels and likely won’t rebound until 2024 as the threat...
In August 2021, Danone North America announced it was severing ties with 89 organic dairies from the northeast. DairyReporter speaks to NODPA’s Ed Maltby to find out where the affected farmers stand one year on.
A new multi-million initiative by the US Department of Agriculture aims to reverse a downward trend in the number of farms transitioning to organic – a process that can put producers on their back foot financially as yields often drop during the three-year...
From sparkling beverages laced with adaptogens and probiotics to plant-based cream, milk, luncheon meat and dips, and the latest animal-free launch fueled by Perfect Day's whey protein (made without cows), checkout FoodNavigator-USA's latest...
Well represented in key at-home eating categories of sauces (Rao's Homemade), yogurt (Noosa Yoghurt), and frozen entrees (Michael Angelo's and Rao's), Sovos Brands highlighted the performance of the company's largest brand Rao's...
Revol Greens, the largest greenhouse lettuce grower in North America, is growing from 30 to nearly 50 acres of indoor farming space with the opening of a new facility in Texas and plans to double operations at its three other existing facilities to eventually...
When it comes to plant-based milks for kids, the options are few and far between, say Alex and Lauren Abelin, founders of Kiki Milk, which is made with organic oats, hemp seeds, sprouted pumpkin seeds, coconut, and other “whole food ingredients.”
As noted in the opening session of the IFT FIRST conference in Chicago last week, the food that brought us together during the pandemic and which fuels us everyday is in a crisis as climate change intensifies – pushing companies to weave sustainability...
With a recent $300m capital injection, indoor farming company Little Leaf Farms is emerging as a front-runner of the US CEA (controlled environment agriculture)-grown leafy greens retail market with profitable unit economics and doubled production capacity,...
The HONEST Tea brand might be disappearing as brand owner Coca-Cola focuses on its Gold Peak and Peace Tea brands, but the organic, ready to drink ‘just sweet enough’ teas first launched by Seth Goldman and Barry Nalebuff in the late 1990s, it seems,...
While its legacy may be in chocolate, The Hershey Company's portfolio of snacks has grown by leaps and bounds over the last several years, positioning the company as a growing snacking powerhouse, says Todd M. Scott, manager, corporate brand &...
Vita Coco now commands a 50% share of the coconut water category and has grown household penetration of its brand to 11%, a strong indicator that consumer demand for coconut water remains elevated with plenty more runway, said Vita Coco co-founder and...
As organic continues to go mainstream with broader reach outside of the natural channel where it began, it faces increased competition from other attributes and production methods as well as skepticism about the certification’s veracity and value, new...
As the largest natural and organic packaged food company in the US*, General Mills has the scale and resources to drive positive change in the food system through its work in regenerative agriculture, sustainable ingredient sourcing, and nutrition access....
With 33 years operating in the natural foods industry, national food broker PRESENCE has seen many trends come and go and others grow into long-term growth drivers for the industry.
Most Americans believe that organic is healthier for people and the planet than conventional, but they also lack a fundamental understanding of the standard and as such give more weight to single-issue label claims when deciding what to purchase – underscoring...
Recently named incoming Organic Trade Association CEO Tom Chapman inherits a strong organization that helped make organic mainstream and double industry sales during outgoing leader Laura Batcha’s tenure of nearly a decade, but which now must address...
Led by a PepsiCo alum turned beverage entrepreneur, OCA is carving out a spot for itself in the growing 'clean' energy drink category with a simple ingredient deck which includes 120mg of caffeine from green coffee extract.
The drop in US sales growth of natural and organic products following the 10% pantry-stocking surge early in the pandemic will linger well into 2023 – dropping to less than 4% before starting to climb again slowly to about 5% in 2024, according to analysis...
What are consumers looking for when it comes to healthy and functional beverages? Is it sparkling water to kick a sugary soda habit or a daily wellness shot with ginger and turmeric for an immunity boost? Find out in the third and final session of FoodNavigator-USA's...
New research shows that US consumers are less familiar with the concept of regenerative agriculture than other food production methods, and most are not willing to pay premium for brands making these claims.
With the help of a $7m fundraise, Startup De La Calle is bringing to more Americans nationwide a modern version of the beloved and naturally functional Mexican “street vendor treat” tepache – a probiotic beverage made from fermented organic pineapples...
Splendid Spoon, a direct-to-consumer 'no prep' fresh meal delivery service, has closed a $12m Series B funding round to fuel its expansion into new product categories, explore new channels, and further personalize its customer experience, said...
Shaka Tea has been acquired by Irresistible Foods Group, the parent company of King's Hawaiian (known for its packaged sweet bread rolls), to accelerate the distribution and brand awareness of the Hawaii-based beverage company.
With 95% of consumers reporting to eat during the morning an average of six times a week, the breakfast occasion is a big business with several consumer trends shaping the future of the category, reports IRI.
Bobbie, a direct-to-consumer organic infant formula brand that has taken off like a rocket ship in its first year on the market, is raising the bar for the category after receiving the Clean Label Purity Award as well as certification as a Pesticide-Free...
Heading into 2022, consumers are demanding that brands prioritize sustainability, workers' rights, and other human advocacy causes, according to independent third-party certification organization Fairtrade America in its biennial Consumer Insights...
Botanicals continue to be a strong force for new food and beverage product development as many consumers regard the category of ingredients as healing and revitalizing, according to global fragrance and taste company Firmenich, which named “Magical Botanical’...
Square Roots, an indoor and locally-grown farming company using retrofitted shipping containers to grow a variety of leafy greens and herbs, is unveiling a new brand identity to distinguish it and the added benefits of its products in a competitive category...
Grupo Bimbo, owner of well-known bakery brands including Sara Lee and Thomas English Muffins, is leading a Series A funding round for Ecuador-based LiveKuna, an emerging brand of superfood snacks, cereals, pastas, and alternative baking flours.
No longer solely confined to higher-income households, General Mills is seeing mass consumer uptake of its Natural & Organic portfolio as the company works to make its brands more accessible to as many consumers as possible.
Parents are constantly looking for snacks that meet both the nutritional needs, and oftentimes, the picky palates of their child. Brands that can effectively meet both these fundamental demands are best positioned to win in the competitive landscape of...
Fresh baby food seemed to set the category on fire with a flurry of new entrants over the past five years, but has the burgeoning segment lost some steam as retailers pull back and consumers become more price-conscious?
![Happy Family Organics VP of innovation: 'We’ve seen a lot of retailers pull back tremendously [from fresh baby food]'](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/foodnavigator-usa.com/article/2021/11/12/happy-family-organics-vp-of-innovation-we-ve-seen-a-lot-of-retailers-pull-back-tremendously-from-fresh-baby-food/13009288-1-eng-GB/Happy-Family-Organics-VP-of-innovation-We-ve-seen-a-lot-of-retailers-pull-back-tremendously-from-fresh-baby-food.jpg)
