The baking industry is looking for ways to reduce costs whilst maintaining quality and AB Enzymes believes that Veron HF can help. A spokesperson at AB Enzymes told to BakeryAndSnacks.com that 1kg of wheat gluten can be replaced by 500g of gluten plus 3g of Veron HF to achieve cost savings of 40 - 50 per cent depending on local prices. Veron HF has already been on the market for six years or so, primarily used in the production of mixed flour products with rye flour and fibre components. According to AB Enzymes it "provides dry, fluffy and stable dough and gives an improved bread shape", and it can be used in any yeast-raised bakery products. Norman Burkardt, Sales Support Manager of Business Unit Baking Enzymes said in a statement: "In addition to considerable cost savings, bakers will enjoy the product's distinct stabilising effect on dough systems. Above all the final baked goods have an attractive baking volume with a nice break and shred." Enzymes are commonly used in the baking industry, as they can improve the quality of the product, for example by creating a more consistent dough quality and texture, or lengthening the shelf life of the final product. New enzyme products launched on the market in recent months include Novozymes' asparaginase enzyme aimed at reducing the formation of acrylamide in baked and fried foods, called Acrylaway, and DSM's 'Let's BakeZyme' range. Enzymes are being used increasingly worldwide in the food and beverage processing applications and are expected to rise by 8 per cent each year to reach $1.2bn (€846.2m) by 2011, according to the World Enzymes report by The Freedonia Group. Novozyme currently holds 26 per cent of the total enzyme market, while Danisco, Genzyme, Roche, Allergen, DSM and BASF have a 36 per cent share between them, the Freedonia Group said. AB Enzymes forms part of the Associated British Foods group. It offers enzymes for industrial applications worldwide, ranging from food enzymes for bakery and beverages to enzymes for animal feed and the paper industry. The company headquarters are in Darmstadt, Germany with regional offices in the US, Singapore, China, Poland and Brazil.