Kraft and General Mills to launch dozens of new products in the New Year

By Caroline Scott-Thomas

- Last updated on GMT

Related tags General mills Milk Whole grain

Kraft and General Mills have both announced the launch of dozens of new products for the New Year, with Kraft’s line-up including a strong focus on customizable foods, and General Mills emphasizing the growing influence of multicultural consumers.

General Mills said it intends to launch about 50 new products at the beginning of 2012, along two main themes, according to the company’s corporate public relations manager Maerenn Jepsen.

Jepsen wrote on the General Mills blog​: “Two themes stood out for me among the upcoming product introductions – the growing influence of multicultural consumers on American taste preferences and consumers’ desires to either add or avoid certain ingredients in their diets, whether seeking more whole grain or protein or avoiding lactose or gluten.”

Dulce de Leche Cheerios was one of the company’s new products highlighted during a conference call with investors on Tuesday, as having a taste profile that is popular with Hispanics, but also broad general market appeal.

Also in the cereal category, the company is expanding its range of multi grain Cheerios, to include a peanut butter variety. And General Mills is releasing four flavors of lactose-free yogurt under the Yoplait brand, which it is hailing as the first lactose-free yogurt from a major yogurt brand.

Customizing Kraft

Meanwhile, Kraft has said it will launch more than 70 new products in the New Year, many of which are customizable, including new flavor combinations for its Velveeta Cheesy Skillets Dinner Kits and new Kraft Sizzling Salads Dinner Kits, in which consumers add their choice of meat and vegetables.

Kraft’s VP of breakthrough innovation Barry Calpino said: “Americans are having more interactive experiences with food and want the opportunity to do some of the cooking themselves. With global influence and the merging of different cultures, consumers are open to new flavor combinations. Being able to customize the flavor and texture to enhance the end dish is important and Kraft Foods is delivering.”

The company said it will also introduce BelVita breakfast biscuits in the US, a cookie-type product made with whole grains and fortified with vitamins and minerals. And MilkBite Milk and Granola bars, said to contain as much calcium as an 8oz glass of milk, were also part of the company’s new product line-up, as Kraft aims to capitalize on a trend for healthier snacking.

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Posted by sarah elliott,

aren't what they are cracked-up to be.
i'm terribly concerned that with the purchase of belvita by kraft, we will see the ingredients drasticaly changed from the goodnes they are to the GMO-contaminated franken-food large corporations tend to make available to us here in america.
i am very concerned with what i recognized as the label of my favorite food that i get straight from friends still in the Kingdom, on.
while imagining the ease i'd have getting my hands on these crax once in the USA, i still realized that they'd be 'changed' somehow, by BIG PHARMA/CHEMICAL COs, in order to somehow make more money by providing the consumer with less.
i resent what you are doing with our food products. you at kraft should be ashamed of your GMO additives.
i will continue to buy from my contact overseas...thank you. that's how much trust i have in you, here.

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gluten free

Posted by Rebeccca,

In Honey nut Cheerios (my Favorite ever!) there isn't any mention of wheat, except in the end it say..."may" contain that because of cross contamination??? It would be worth making them Gluten Free...PLEASE !!!!!!!!!!!!!!!!!

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