Impossible Foods increases production to cope with demand
In a statement, Impossible Foods said that production issues stemmed from the processing of the product, rather than a shortage of ingredients.
It said: “Impossible Foods recognises the inconvenience that this shortage is causing and sincerely apologises to all customers, particularly those who have come to depend on the additional foot traffic and revenue that the Impossible Burger has generated. We are facing short-term ramp-up challenges, resulting from demand greatly outstripping supply.”
In order to keep up with demand, it is increasing production shifts and a second production line at its Oakland, California plant.
Impossible Foods recently announced that it would be available in more than 7,000 Burger King restaurants in the US by the end of 2019.
Meanwhile, ahead of its initial public offering today (Wednesday 2 May) plant-based meat provider Beyond Meat has been valued at nearly US$1.5bn, which increases the share price to between $23 and $25.
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