PepsiCo takes 20% stake in spring water brand Aqua Carpatica

By Rachel Arthur contact

- Last updated on GMT

Pic:getty
Pic:getty

Related tags: Pepsico, Bottled water, Romania

PepsiCo will take a 20% equity stake in Romanian spring water brand Aqua Carpatica: eying up the potential to expand the brand to the US and other markets.

Founded in 2010 by Swiss-Greek businessman and entrepreneur Jean Valvis, the Aqua Carpatica product line includes still spring water and naturally sparkling mineral waters bottled at the source in Romania's Carpathian Mountains.

AQUA Carpatica's premium sparkling natural mineral water is nitrate- and sodium-free, and provides natural electrolytes.

Under the new agreement – the value of which has not been disclosed - PepsiCo will gain the rights to distribute the spring water in Romania and in Poland.

"With its excellent taste and premium positioning, Aqua Carpatica is a perfect complement to PepsiCo's existing premium beverage portfolio,"​ said Silviu Popovici, CEO of PepsiCo Europe. "We are confident that Aqua Carpatica's strong brand equity will resonate with our customers and consumers globally."

"AQUA Carpatica is a brand that is as unique as its place of origin. I am delighted with the opportunity to join with PepsiCo to expand our footprint in Europe and explore opportunities to bring AQUA Carpatica and its health benefits to new consumers in new markets,"​ said Jean Valvis, Founder of AQUA Carpatica. "In little more than a decade, AQUA Carpatica has developed into a beloved brand in Europe, which we aspire to take public in the future. I am pleased that PepsiCo shares our vision to grow the brand in Europe and globally."

Related topics: Markets, Beverage, Manufacturers

Follow us

Products

View more

Webinars