Bobo’s Strawberry Lemonade Oat Bite blends existing flavors into new product

By Deniz Ataman

- Last updated on GMT

Source: Bobo's
Source: Bobo's

Related tags Bobo's

Better-for-you oat bar brand Bobo's develop its new Strawberry Lemonade Oat Bite flavor by leveraging existing favorites, like Strawberry Stuff'd and Lemon Poppyseed, with innovation accelerated by its state-of-the-art bakery completed in 2022.

Leveraging the capabilities of its production facility​ in Loveland, Colo., Bobo’s was able to “try lots of different flavor combinations,” when developing its next flavor, Henry Hughes, vice president of marketing for Bobo’s told FoodNavigator-USA.

To achieve the look and feel of a homemade snack bar, the facility features automated equipment that replicates the appearance for each bar, allowing Bobo’s to produce one million bars, bites or toaster pastries a day, tripling the output for the company.

When launching a new product, Bobo’s values its consumer feedback “as much as possible while also finding inspiration in other categories,” Hughes said.

He continued, “When launching a new product, we ensure it sticks to who we are as a brand while also providing use for consumers. We follow our brand guidelines and stay true to bringing people home and feeding them like family.”

Bobo’s Strawberry Lemonade Oat Bites will be promoted throughout Bobo’s digital channels, including e-commerce platforms, social media and a webstore that is expected to launch soon.

Oat-based snacks, beverages are on the rise, meeting consumer demand for gluten-free, healthy products

Valued at $3.5bn in 2023, the oat-based snack and beverage market is experiencing a rise among health-conscious consumers, according to data​ by Focus Reports. Further, oat-based snacks have more than 80% of market share within the segment given their health halo among consumers. The segment is expected to reach $5.2bn by 2029 at a compound annual growth rate (CAGR) of 6.44% between 2024 and 2029.

The segment is driven by a growing interest in plant-based foods among consumers who are looking for premium, diverse and convenient snack options.

Further, the report highlights oat-based snacks as a viable gluten-free option.

The segment also is growing within online platforms, which is growing quickly at a CAGR of 8.75% during the forecast period. Online distribution allow brands, particularly small and niche players, to connect with highly targeted audiences and drive demand for oat-based snacks and beverages.




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