Has the audience for sports nutrition products (beverages, bars, powders, gels, shots) evolved? And as ordinary mortals and weekend warriors start to engage with the category, are their needs the same as those of the hardcore sports nutrition audience? Which brands have successfully tapped into the needs of a more mainstream – and gender-balanced - audience? What flavor profiles do mainstream consumers look for in ready-to-drink sports beverages and protein powders, and how are retailers thinking about merchandising this category?
FoodNavigator-USA has gathered together a panel of sports and fitness industry stakeholders to discuss the hottest new trends in the market and identify areas for growth in the coming years.