FOOD-TECH IN FOCUS: Separating hype from reality

Industry stakeholders across the value chain are betting big on technology – from AI and increased automation to precision farming and environmentally controlled agriculture – but will it pay off? For example, indoor farming promises fresher food and shorter supply chains, but it faces significant challenges including high costs and infrastructure demands. At the same time, AI and digital transformation strategies are evolving so quickly that separating their positive potential from precarious unknowns can feel impossible.

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