Is your brand getting some decent bang for the bucks you spend on paid-for (‘promoted’) tweets? The answer, according to a new trial with 35 big names in consumer packaged goods (CPG) including Mondelez, is YES.
Booming consumer desire for GMO-free products has been the driving force behind Barbara’s efforts towards non-GMO certification, says its vice president of marketing.
General Mills’ iconic home-cooking brand Betty Crocker is supporting same-sex marriages - a risky but smart move for an essentially conservative brand, an analyst says.
Gum sales are still down for the category's second largest player, but the segment might be showing its first signs of recovery, according to Mondelez’s CEO.
Dr Pepper Snapple Group (DPS) says a fire at a Texas bottling plant for carbonates such as Dr Pepper and 7UP is under investigation and insists production will restart shortly.
Molson Coors CEO Peter Swinburn admits that premium light beer Coors Light struggled in Canada during Q2 2013 and says it has 'some work to do' to boost the brand's volume sales.
Kellogg has confirmed there will be further job cuts at its cereals factory in Memphis in the coming weeks as part of a round of layoffs first announced in April, but says the plant as a whole has a viable future.
Boulder Brands, the firm behind two of the biggest names in gluten-free, Udi’s and Glutino, is talking to one of America’s largest coffee chains, and one of its largest donut chains, about launching gluten-free bakery items.
Ready-to-eat cereals giant Post Holdings has moved into the active nutrition and supplements market with a $180m deal to acquire Premier Nutrition Corporation (PNC) - maker of Titan and Premier Protein bars and shakes, and Joint Juice (liquid supplements...
A US startup part-funded by celebrities has ‘unjunked’ America’s favorite candy bars and says it is serious about taking on the industry's major players.
The Kellogg Company plans to pump big bucks into NPD that stretches the boundaries of traditional cereal in a bid to boost a tired and soft US market, its CEO says.
Hershey, Mars and Nestlé USA have been allowed to scrutinize transaction data from two of their customers that could determine which type of customers have a valid claim for damages in an ongoing US lawsuit alleging that the companies conspired to fix...
A Senate committee hearing on energy drinks marketing yesterday uncovered some skeletons in the advertising closets of three companies there as witnesses, suggesting some reexamination of practices is in order, one observer said.
Hostess Brands may develop new cake lines with added fiber, wholegrain or even gluten-free variants and it's not afraid of competition, its president says.
A strategy of rationalizing production, refocusing brands, key acquisitions and expanding into higher growth segments and markets is succeeding in reinvigorating Campbell Soup Company’s growth potential, CEO Denise M. Morrison told a meeting of analysts...
While many new products generate impressive year-one sales after blasting out of the starting blocks bolstered by great distribution and piles of promotional cash, few sustain this momentum. But Dannon’s Oikos Greek yogurt brand is a notable exception.
Dr Pepper Snapple (DPS) CEO Larry Young says the firm is very concerned by US sales declines in diet sodas and the company’s below average performance in that category.
PepsiCo CFO Hugh Johnston says the firm is not interested in buying Mondelez for a premium price of $80bn due to integration risks and dubious value for his firm’s shareholders.
For Justin Woolverton, founder and CEO of premium ice cream brand Halo Top Creamery, life had become too sweet and too sour at the same time. A dissatisfaction with his career path and a dietary restriction landed him in the freezer aisle.
A newly developed cereal high in protein and fiber but low in fat, salt and sugar has hit the market to tackle the global obesity epidemic, its developer ViSalus says.
The Twinkies return has been terrific but the owners need to take things slowly and ensure a solid comeback before launching any line extensions like gluten-free variants, a marketing expert warns.
The Bakery, Confectionery, Tobacco Workers and Grain Millers International Union (BCTGM) says its members should be a part of the newly launched Hostess Brands business given their expertise.
The Coca-Cola Company CEO Muhtar Kent says the company is not happy with its Q2 performance and blamed lower volume sales on global economic weaknesses and unusually poor weather.
Asian agri giant and Kellogg’s joint venture partner Wilmar International has defended its palm oil operations and insisted it remains undaunted by the challenge of ensuring a sustainable supply chain.
Kellogg says it takes palm oil sourcing extremely seriously and is defending its joint venture with Wilmar International after accusations that the Asian agri giant is involved in illegal palm oil activities.
Wrigley has filed a patent to use a compound in gum that creates a cooling sensation without unwanted flavors and odors associated with options currently on the market.
Gluten-free giant Boulder Brands has moved into new territory today with the acquisition of a controlling (80%) stake in GlucoBrands, the owner of Level Life Foods - a specialist in diabetes management products.
Consumers, the marketers tell us, want healthier, more wholesome snacks with clean-labels and all-natural ingredients. So on paper, at least, the long-term prospects for Twinkies - returning to a store near you in a matter of days - might seem bleak.
Big interview: Kevin Klock, CEO Talking Rain (Sparkling ICE)
Want to know what success looks like? Check out Sparkling ICE. In early 2010 it was generating $10m a year. This year, it’s on course to generate $350-400m and CEO Kevin Klock tells FoodNavigator-USA it could be a $1bn brand by 2018.
Israeli gluten-free specialists GreenLite are set to launch its new branded bread products to the US market next month, with a European roll out on the horizon too.
Organic volumes in ConAgra Foods’ Consumer Foods segment rose 3% in the last quarter, marking an “important turning point” after more than two years of negative growth, said CEO Gary Rodkin yesterday.
Nestlé is pumping $53m into a new R&D facility in Solon in northern Ohio, that will be dedicated to frozen and chilled foods and serve Nestle's businesses worldwide.
General Mills CEO Ken Powell fielded questions on everything from Greek yogurt to liquid breakfasts on the firm’s Q4 earnings call yesterday, including one on genetically modified organisms (GMOs).
The US cereal category has been in a steady state of decline for the past decade but General Mills' CEO says that when you have the right message and innovation, cereal brands respond well in the market.
The maker of a new sugar free cookie sweetened with monk fruit extract claims its product is set for big things in markets with high diabetes rates such as Australia and Saudi Arabia.
Danone Waters North America has redesigned its Evian Natural Spring Water bottle for the first time in 14 years, as it attempts to create a ‘new connection’ with US consumers within premium water.
While the zero-calorie natural sweetener stevia is now used in scores of high-profile brands from Sprite Select to Vitamin Water Zero, the only top-tier cola brand to try it to date has been the Australian formulation of Pepsi Next, which has 30% less...
General Mills is launching a new version of Yoplait Greek yogurt after learning that “many consumers were not fully satisfied with the fruit on the bottom and aftertaste of its current Greek offering”, says the firm.
Private label specialist TreeHouse Foods has struck a deal to acquire Cains Foods, a privately owned manufacturer of shelf stable mayonnaise, dressings and sauces, based in Ayer, Massachusetts, for $35m.
