Brands & manufacturers

Steaz co-founder Eric Schnell on successful brand building

Big interview: Eric Schnell, founder MetaBrand; co-founder I AM Enlightened nutrition, Healthy beverage Co (Steaz teas)

Shot in the arm: The secret to success in shots... without going head to head with 5-Hour Energy…

By Elaine WATSON

Want to get a slice of the action in the shots category? Build a brand with a compelling story or ‘mission’, and formulate a product that delivers a discernible effect on consumers in 20-30 minutes, or you’re wasting your time, beverages and shots guru...

Saffron Road launches first non-GMO prepared entrée in US

Saffron Road launches first non-GMO prepared entrée in US

By Hank Schultz

The first Non-GMO Project verified frozen food entrée in the US will hit store shelves by the end of the month under the Saffron Road brand.  It was a complicated, time-consuming process but one that company officials believe will ultimately pay off.

Hershey joins Sustainability Accounting Standards Board

Hershey backs industry-wide sustainability standards

By Kacey Culliney

The Hershey Company has joined the advisory council of a new non-profit organization – the Sustainability Accounting Standards Board (SASB) - that aims to develop industry-wide standards on sustainability.

Continental Mills acquires Kretschmer brand, processing facility

Continental Mills acquires Kretschmer brand, processing facility

By Hank Schultz

Continental Mills, the privately owned manufacturer of Krusteaz and Ghiardelli-brand products, has acquired Sun Country Foods, Inc., the company announced Tuesday. The transaction includes the Kretschmer Wheat Germ brand and a manufacturing facility located...

Bear Naked Granola founder on building a brand

Bear Naked Granola founder on building a brand

By Hank Schultz

Many successful food brands have a founding myth.  In the case of Bear Naked Granola, it is the story of the co-founders offering “breakfast in bed” to the wrong person.

Coke makes first direct investment in US dairy brands

Coke makes first direct investment in US dairy brands

By Ben Bouckley

The Coca-Cola Company is partnering with US-based Select Milk Producers to invest in the Core Power high protein milk shake brand and create a complementary value-added nutritional dairy portfolio.

NBTY acquires Balance Bar Company

NBTY acquires Balance Bar Company

By Hank Schultz

NBTY Inc. has announced the acquisition of Balance Bar Company from Brynwood Partners, its private equity owner. Details of the deal were not announced.

ConAgra to buy Ralcorp for $6.8 billion

Breaking news

ConAgra to buy Ralcorp for $6.8 billion

By Stephen DANIELLS

After multiple abortive attempts in 2011, ConAgra Foods has announced that it has reached a ‘definitive agreement’ to buy Ralcorp Holdings, the largest manufacturer of private label food in the US.

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