Markets

How brands are capitalising on gut health. GettyImages/PeopleImages

How brands are capitalising on gut health

By Donna Eastlake

Gut health is proving to be hugely popular with consumers and enormously profitable for food and beverage manufacturers. In financial terms, it’s the gift that keeps on giving.

KeHE VP: ‘Millennials are trading values for value’

KeHE VP: ‘Millennials are trading values for value’

By Ryan Daily

Price-conscious consumers are gravitating to brands with clear value propositions — including private-label — as companies offer products that tap into permissible indulgence and functional trends at affordable price points, Ari Goldsmith, VP of marketing...

How much influence does Instagram have on vegan consumption habits? Image Source: Getty Images/Tim Robberts

Does #vegan mean vegan?

By Augustus Bambridge-Sutton

How closely do Instagram posts using the hashtag ‘vegan’ influence the consumption habits of those engaging with them offline?

Could the food industry develop luxury brands? Image Source: Getty Images/Lena_Zajchikova

How can luxury food brands succeed?

By Augustus Bambridge-Sutton

While luxury brands in beverage have been highly successful, luxury food brands are, as of yet, less prominent. What foods have the potential to be luxurious?

Has the plant-based trend peaked? GettyImages/ArtMarie

Has the plant-based trend peaked?

By Donna Eastlake

The plant-based trend has been on the up and up in recent years. But has it finally peaked and, if yes, can the plant-based industry do anything to prevent a decline?

Source: Getty/	LauriPatterson

Sweets & Snacks Expo

How can brands become more than a trending flavor?

By Deniz Ataman

Confectionery and snack brands can stay head of the curve by offering layered flavors and textures inspired from other food and beverage categories, tapping into nostalgic tastes and international cuisines that consumers gravitate towards, Alice Mintz,...

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