Insight Guide

Color creates expectation in plant-based meats

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Color creates expectation in plant-based meats

While taste and texture are of great importance in plant-based meats, color is the most vital aspect. As the first interaction a consumer has with your product, color begins the sensory journey and creates the foundation for a delicious taste expectation that continues to build throughout cook and consumption, harmonizing with taste and texture for the ultimate eating experience. This means you need authentic and stable hues, and Lycored’s shades are a perfect fit. Download our eBook to explore.

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