Technical / White Paper
Consumers are ditching diets for intuitive eating.
Interest in intuitive eating is reportedly gaining as much traction with consumers as the ketogenic diet. However, without similarly strict macronutrient rules, brands have had trouble positioning themselves with intuitive eaters. NZMP is here to help your brand focus on the health benefits that matter most to these consumers, like supporting natural satiety, building stress resiliency, and promoting cognitive well-being—all benefits that can be obtained from milk proteins and phospholipids. Check out the NZMP intuitive eating resources to learn more!