Research Study
New research: Alternative protein food trends
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Alternative proteins, like Impossible Foods or Beyond Burger, have grown dramatically as a category in the last year. This research reveals what has driven that rise, what concerns consumers have and what to expect in the future. Findings reveal that the taste of alternative proteins might be a secondary concern for younger consumers, that the ingredients and creation of alt protein food items will come under greater scrutiny and that climate change concerns weigh heavily in the category.
