The World Health Organization says mobility is critical for healthy ageing, as it’s a core concern seniors face. With mobility’s significant impact on independence and quality of life, one of the pressing questions for the ageing community is; what can we do to improve mobility outcomes? 75% of consumers’ (60+) say mobility problems impact on their current health*, and despite the need, they identified a lack of products as the top challenge in maintaining good mobility as they age. This shows untapped opportunities for brands, is your business prepared to meet this growing demand?
*Euromonitor Health and Nutrition Survey 2021