White Paper
Say cheers to the alt drink: the rise of zero-proof cocktails and alternative craft beverages
![Say cheers to the alt drink: the rise of zero-proof cocktails and alternative craft beverages](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_product_file/publications/food-beverage-nutrition/foodnavigator-usa.com/resources/flavors-and-colors/say-cheers-to-the-alt-drink-the-rise-of-zero-proof-cocktails-and-alternative-craft-beverages/15777654-1-eng-GB/Say-cheers-to-the-alt-drink-the-rise-of-zero-proof-cocktails-and-alternative-craft-beverages.png)
Consumers adopted lifestyle changes during the pandemic, like decreasing their alcohol consumption. The changing cultural paradigms around drinking, catalyzed by the pandemic and driven forward by post-Millennial generations, are bringing a new wave of innovation in alternative drinks – Alt Drinks. These changing attitudes about alcoholic beverages are fueling explosive growth in low-and-no alcohol sales and exciting new product launches. Learn more by downloading our new white paper!