Billed as friendlier on the gut, The a2 Milk Co's milk comes from cows that only produce A2 beta casein protein. But how much science is behind it, and what share could it ultimately take of the US fluid milk market? We caught up with Blake Waltrip,...
With more than 20,000 stores in its retail footprint, new packaging and products, and increased trend spend, a2 Milk Company is moving closer to reaching meaningful scale in the US since its launch in select California retailers five years ago, said CEO...
The a2 Milk Company's performance in the US, while still in its early stages, resembles what the company has experienced in Australia where a2 Milk is the No. 1 premium milk brand holding an 11.2% share of the total packaged milk market, says CEO...
Two weeks after rolling out into Walmart stores, The a2 Milk Company became available in 3-packs at Costco stores across the southeast, signaling that a2 Milk is no longer a niche product concept, said managing director and CEO Jayne Hrdlicka who took...
Consumption of milk containing only A2 β-casein may reduce acute gastrointestinal symptoms compared to conventional milk (containing A1 and A2 β-casein protein types) among those with self-reported lactose intolerance, according to a new study.
New Zealand’s a2 Milk Company is expanding its US business to the Northeast region, a market that accounts for roughly 20% of total US milk volume, a category that is beginning to see some growth in sales after years of declines.
a2 Milk – milk from cows that only produce A2 beta casein protein - is set for an April launch in California, where brand owner The a2 Milk Company hopes to emulate its success in Australia, in which it has carved out a 9.3% value share of the fluid...
