Energy drink giant Monster more aggressively is going after the better-for-you beverage space through its Bang acquisition, and zero-sugar and coffee innovation, representatives told FoodNavigator-USA.
PepsiCo has struck a deal with Vital Pharmaceuticals to distribute Bang Energy in the US a month after closing a $3.85bn deal to buy Rockstar Energy, further boosting its presence in the energy drinks category as rival Coca-Cola (which owns a stake in...