Growing biltong brand Stryve, which also owns Kalahari Snacks, making it the #1 air-dried meat snack brand in the US, has completed a business combination with Andina Acquisition Corp III, a publicly-traded special purpose acquisition company (SPAC).
With a subtle name change from Country Archer Jerky Co. to Country Archer Provisions, the meat snack brand is opening the door for expansion into new categories, while at the same time reinforcing its stronghold in jerky with the introduction of a new...
Stryve, the largest producer of biltong in the US, is entering 2020 with a new look and branding campaign intended to teach more US consumers about the South African air-dried meat snack.
For most company founders, the thought of handing over – or even just sharing – control of their startup with an ‘outsider’ is a non-starter, but bringing in a ‘hired gun’ who knows the industry ropes can help a young brand scale successfully more quickly,...
