Blue Apron

Photo Credit: Blue Apron

Blue Apron turnaround? The meal kit player posts strong Q2 results

By Mary Ellen Shoup

Blue Apron has posted 10% net revenue growth to $131m in Q2 2020 (vs the same period last year), and 29% growth compared to the previous quarter, benefiting from a massive wave of consumers cooking at home more. But will its customer base stick around...

Blue Apron explores a sale… but who’s buying?

Blue Apron explores a sale… but who’s buying?

By Elaine Watson

While Blue Apron lost less money in 2019 (-$61m) than it did in 2018 (-$122m) and some customer metrics are improving, bosses at the meal kit co have conceded that they can’t execute a turnaround strategy without raising more capital, and are looking...

Blue Apron CEO: 'There is a vast number of consumers who maybe want to interact with our product on a different basis...'

Blue Apron embraces omni-channel strategy as Costco pilot expands

By Elaine Watson

As rivals Plated and Chef’d have embraced an omni-channel strategy, Blue Apron has unveiled plans to expand the rollout of branded meal kits at Costco in a bid to woo consumers that buy into the meal kit concept, but don’t want to commit to a subscription.

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