A broad multi-institutional investigation funded by the National Institutes of Health (NIH) used blueberries to explore the influence of variations in crop, host and gut microbiota with an eye towards precision nutrition.
Due to its longstanding association with wellbeing and strong consumer awareness, Firmenich forecasts that 'classic blueberry' will be the flavor of the year for 2020 as consumers rediscover its versatility.
US demand for fresh blueberries has tripled in the past 10 years as consumers seek out convenient ways to eat healthy fruit, according to a recent Rabobank report.