Breakfast Cereal

Can oatmeal save the cereal industry from slumping sales?

Fiber… Are you getting enough?

Can oatmeal save the cereal industry from slumping sales?

By Elizabeth Crawford

Manufacturers are rolling out a vast array of new oatmeal products in an effort to meet consumers’ growing demand for healthier fiber- and protein-packed breakfasts and to offset declines in cold cereal sales in the U.S.

Healthy cereals could help category grow modestly in 5 years

What's for breakfast? Re-inventing the first meal of the day

Healthy cereals could help industry grow modestly in 5 years, IBISWorld predicts

By Elizabeth Crawford

After years of steady decline, the cereal industry could see modest growth in the next five years thanks to consumer interest in healthier, high-end cereals, product process updates, improved commodity prices and innovative partnerships with food service...

Kellogg chief executive John Bryant faced a grilling from analysts at last month's Q3 earnings call

Kellogg momentum has slowed again in Q4, claims analyst

By Elaine Watson

Kellogg might have been outpacing rivals in the cereals category in the first three quarters but its volumes have started to drop off again and it remains under pressure thanks to “weak fundamentals”, according to a new report.

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