As the enthusiasm for cooking that many discovered early in the pandemic wanes, retailers and CPG brands can protect against lost sales to restaurants and foodservice by offering more fresh prepared and minimal-prep options as well as inspiration that...
Consumers are looking for cues signaling ‘clean’ and ‘natural’, but they don’t necessarily expect to see those words on food labels, and may even be suspicious of brands that use them on pack, says Hartman Group.
The days of pushing out a refined, tightly controlled marketing message without listening to what consumers want to know are long over, and brands that want to make it in the modern world must listen first, according to a top marketing professional with...
No matter who wins tomorrow’s presidential election, two-thirds of US consumers believe their financial health will deteriorate in 2017 -- a prospect that has many reigning in their holiday dining budgets and looking for deals, according to new research...
Widespread confusion about how packaged foods are made and labeled is eroding consumer trust in brands and threatening future product sales, according to new research from Label Insight.
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Manufacturers could help restore consumers' waning faith in the quality and safety of food and beverages, and potentially command a higher price point, by providing consumers with more information about how products are made and ingredients are sourced,...
As the U.S. economy continues to recover, less expensive store brands are starting to lose their appeal – creating a long-awaited opportunity for national brands to regain market share that they lost during the great recession, new consumer research suggests.
With a million customers nationwide and counting, online natural products retailer Abe’s Market looks to make it easier for natural products consumers to buy everything in one place by focusing on trial, convenience and value.
BioNeutra’s VitaFiber, a soluble dietary fiber, prebiotic and low-calorie sweetener all rolled into one, is a triple-threat that can help manufacturers meet growing consumer demand for less sugar, more fiber and foods and beverages that promote gut health.
Technology is reshaping how consumers discover, evaluate and select food – creating dichotomies to which manufacturers must adapt their marketing and product positioning, a recently released white paper evaluating consumer trends in 2015 by Euromonitor...
Seeds and nuts will usurp kale and coconut as the top two superfoods in 2015 as consumers look for on-the-go, nutrient dense foods, according to a survey of 500 registered dietitians conducted by the trade magazine Today’s Dietitian and the public relations...
Consumer desire to effectively manage their weight and improve their health through food will continue to influence new product development and sales in 2015, according to New Nutrition Business, a food- and nutrition-focused market research firm.
Consumers are looking for individual and integrated strategies to optimize their health and wellness, but no company has yet put all the pieces together, says BrandHive’s Jeff Hilton.
In line with the goals set forth by FDA’s proposed Nutrition Facts updates, consumers find proposed labels easier to read in less time and perceive food and beverage products with larger serving sizes to be less healthy, according to a study from the...
A survey of American, British and French consumers by Truvia Natural Sweetener found that French consumers claim to eat the healthiest, while American and British consumers are more likely to reward themselves with food and drink. But all three consumer...
‘Free-from’ has become synonymous with healthy food for a large number of consumers – but how that affects shopping habits remains uncertain, according to EUFIC’s Dr Sophie Hieke.
Consumers are increasingly engaged in online conversations about food and beverage products, and there could be enormous benefits for manufacturers that get involved, according to a social media expert from The Nielsen Company.
US consumers are still pessimistic even though the recession officially ended two years ago – but there are opportunities for manufacturers to appeal to ‘downturn consumers’, according to a new report from SymphonyIRI.
US consumers are increasingly equating health and wellness in dairy with high-quality, local or more ‘natural’ products rather than low-fat products per se, according to market researchers at The Hartman Group.
The way consumers interpret words relating to complex senses, like ‘creaminess’, may have important cultural differences – even in people who speak the same language, according to a new study.
Consumer understanding of ‘sustainability’ and ‘corporate social responsibility’ (CSR) is often very different from companies’ understanding of the terms, according to a new report from Hartman Group.
US consumers have become less concerned about the quality of the food they eat despite a growing awareness of food recalls, according to Deloitte’s 2010 Consumer Food Safety Survey.
Making healthy food choices and adding specific nutrients into their diet are the two main reasons why US consumers read food labels, according to a recent survey.
Wealthy consumers who have taken a hit in the recession are more likely to buy natural, organic and ethical foods than those who have been unaffected, claims a new report on psychographic responses to financial setback.
The sustainability marketplace is becoming more sophisticated, according to new research which identifies five distinct consumer groups that food and beverage manufacturers could specifically target with green or eco-friendly products.
The organic trend appears to have reached a plateau as consumer interest is waning and attention turns to other food categories such as fresh, local and fair trade, a new report claims.
Freshness dates, nutrition facts panels and ingredients lists are
priorities for most consumers when reading product labels,
according to a new report.
Increasingly complicated product labels do not seem to have scared
consumers off, according to a new report that revels that more
Americans are likely to read food and beverage product labels today
than they were a year ago.
Consumers are bombarded with an overload of nutritional advice and
product marketing - be it from magazines, television shows, and
product advertising - and without a degree in nutritional science,
it's a wonder they can make...
Food manufacturers need to continue making nutrition easier for
consumers, according to a new study, which reveals that most
Americans know how to manage weight gain but do not make the effort
to implement changes.
The market for healthy foods is being driven by two highly active
consumer segments, suggesting that consumers increasingly make
choices based on brand value as well as nutrition content,
according to a new report.
A change in attitudes towards branded ingredients amongst
manufacturers means that companies are devoting resources to
communicating directly with consumers. But do consumers really have
the stomach for ingredient brands, or do they...
Ten mega trends stretching from age to individualism will determine
the success and shape of any new products to hit the market in the
near future, claims market analysts Datamonitor.
The increase in ethical consumerism means that food makers should
seriously consider the commercial implications of eco-labels,
though tighter regulation is still needed, writes Anthony
Fletcher.
