Dr Pepper Snapple Group

Was the $1.7bn price tag Dr Pepper paid for Bai justified?

Was the $1.7bn price tag Dr Pepper paid for Bai justified?

By Elaine Watson

"Early signs suggest Dr Pepper Snapple Group's acquisition of Bai may not generate sufficient returns to justify its rich [$1.7bn] price tag," says Wells Fargo in a note published ahead of the soft drinks giant's Q2 results - due out...

Launched in 2009, Bai Brands has grown extremely rapidly in the past three years, generating revenues of $5.2m in 2012; $17m in 2013, and a predicted $50m in 2014. In 2015, it's aiming for $100m

Dr Pepper invests $15m in minority stake in Bai Brands

By Elaine Watson

Dr Pepper Snapple Group has invested $15m in a minority stake in Bai Brands, which has generated explosive growth in multiple retail channels with its 'antioxidant infusion' low-calorie Bai5 beverages.

Dr Pepper Snapple is pinning its hopes on a CSD revival via its low-calorie TEN platform

CEO LARRY YOUNG WARNS ATTACKS ON CARBONATES WILL CONTINUE

Dr Pepper Snapple risks ‘big swing’ on critical TEN calorie platform

By Ben BOUCKLEY

Dr Pepper Snapple CEO Larry Young warns that US health lobby attacks on carbonates will persist, as his firm gears up to spend millions marketing new 2013 launches on its ‘critical’ low-calorie TEN platform.

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